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Shakti Rai

Lead Product Designer building AI-native, conversion-driven products | Design Systems | 5+ yrs B2C & B2B | Open to Senior/Lead roles

Mumbai

5+ years of work experience

UniAcco
Oct 202511 mosPresent

Mumbai, Maharashtra, India

- Designed and shipped an AI co-pilot chatbot for the sales CRM — architected multi-turn conversation flows, LLM prompt structure, fallback/edge-case UI, and trust patterns; improved agent workflows by 40% and accelerated lead conversion pipelines - Led UniAcco lead capture redesign — reduced a 7-step modal to a behavior-triggered system (Scroll Depth, Exit Intent, Hesitant User, Re-engagement triggers); drove +58.2% increase in form submissions directly impacting top-of-funnel revenue - Owned full PDP redesign from research and journey mapping to pixel-perfect execution; heatmap and behavioral tracking projected +15% page engagement, −12% drop-off, and +20% CVR - Redesigned UniAcco SalesOps workflow reducing agent drop rate from 52.76% to 29.01% — a 23-point improvement that significantly increased sales pipeline throughput - Built and shipped a full token-based design system including component library, style guides, and Figma Variables — reduced design-to-development cycle time across all 4 products - Launched UniEssentials B2C platform from 0–1 — delivered 50+ screens through user interviews, competitor research, lean canvas, full brand identity, and social strategy
UniAcco
Jul 20233 yrs 2 mosPresent

India

Medikabazaar
Aug 20221 yrJul 2023

India

- Architected a zero-to-one asset management system for 500+ healthcare professionals — mapped complex clinical workflows into simplified task flows and role-based UI; reduced onboarding time by 25% and decreased support escalations measurably - Led a full-cycle UX research program — 30+ user interviews, competitive analysis, and moderated usability testing — synthesizing findings directly into sprint priorities and product roadmap direction - Delivered end-to-end UX for medical supply procurement flows, improving task completion rates and reducing friction in high-stakes clinical workflows
CarWale
Jul 20211 yr 2 mosAug 2022

Mumbai, Maharashtra, India

- Led UX enhancements for New Car Selection and User Review flows — improved user satisfaction scores by 18% and increased positive feedback by 23% - Redesigned the finance flow end-to-end, increasing conversion rates by 15% through iterative usability testing and friction-reduction optimisations - Standardised design documentation and component guidelines, improving cross-team knowledge sharing and engineering handoff quality
CarWale
Jan 20214 mosApr 2021

CaseFox - Legal Billing Software
Nov 20204 mosFeb 2021

Shakti’s AI Stack

anthropic apis
anthropic apis
antigravity
antigravity
claude
claude
codex
codex
cursor
cursor
gemini
gemini

Education

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

Master's degree, USER EXPERIENCE, USER INTERFACE, TREND ANALYST, SUSTAINIBILITY, ENTREPRENEURSHIP

NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

20192 yrs2021
Barkatullah University, Bhopal

Bachelor of Applied Science - BASc, Biotechnology

Barkatullah University, Bhopal

20153 yrs2018

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Headline

Lead Product Designer building AI-native, conversion-driven products | Design Systems | 5+ yrs B2C & B2B | Open to Senior/Lead roles

About

Lead UI UX Designer | UX Strategist | Designing for Impact & Growth I design products that convert — and I can prove it. +58% form submissions. −23pt agent drop rate. +20% projected CVR. These aren't estimates — they're shipped results across 4 live products I own end-to-end at Adventum Student Living. Over 5 years across B2C property search, B2B SalesOps, healthcare procurement, and automotive finance, I've operated at the intersection of UX strategy, AI-powered product design, and conversion optimization. What I actually do: → Ship AI-native experiences — I designed and launched a knowledge base co-pilot chatbot (multi-turn flows, LLM prompt architecture, fallback UI, trust patterns) that improved agent workflows by 40% → Build design systems from zero — token-based, Figma Variables, component libraries used across 4 products → Lead like a hybrid Designer-PM — I own sprint planning, stakeholder alignment, and delivery timelines, not just Figma files → Move fast with AI tools — Cursor, v0, Bolt.new, Framer AI cut my design-to-prototype time by ~60% I'm currently open to Senior / Lead Product Designer roles in Fintech, SaaS, or AI-first products — remote or Mumbai hybrid. 📩 raishakti668@gmail.com 🔗Portfolio link - https://portfolio-shakti-sigma.vercel.app/

Location

Mumbai

AI stack

anthropic apis

antigravity

claude

codex

cursor

gemini

Work experience

Lead UX-UI Designer at UniAcco, Oct 2025 - Present · 11 mos, Mumbai, Maharashtra, India, - Designed and shipped an AI co-pilot chatbot for the sales CRM — architected multi-turn conversation flows, LLM prompt structure, fallback/edge-case UI, and trust patterns; improved agent workflows by 40% and accelerated lead conversion pipelines - Led UniAcco lead capture redesign — reduced a 7-step modal to a behavior-triggered system (Scroll Depth, Exit Intent, Hesitant User, Re-engagement triggers); drove +58.2% increase in form submissions directly impacting top-of-funnel revenue - Owned full PDP redesign from research and journey mapping to pixel-perfect execution; heatmap and behavioral tracking projected +15% page engagement, −12% drop-off, and +20% CVR - Redesigned UniAcco SalesOps workflow reducing agent drop rate from 52.76% to 29.01% — a 23-point improvement that significantly increased sales pipeline throughput - Built and shipped a full token-based design system including component library, style guides, and Figma Variables — reduced design-to-development cycle time across all 4 products - Launched UniEssentials B2C platform from 0–1 — delivered 50+ screens through user interviews, competitor research, lean canvas, full brand identity, and social strategy

UX-UI Designer at UniAcco, Jul 2023 - Present · 3 yrs 2 mos, India

Product Designer at Medikabazaar, Aug 2022 - Jul 2023 · 1 yr, India, - Architected a zero-to-one asset management system for 500+ healthcare professionals — mapped complex clinical workflows into simplified task flows and role-based UI; reduced onboarding time by 25% and decreased support escalations measurably - Led a full-cycle UX research program — 30+ user interviews, competitive analysis, and moderated usability testing — synthesizing findings directly into sprint priorities and product roadmap direction - Delivered end-to-end UX for medical supply procurement flows, improving task completion rates and reducing friction in high-stakes clinical workflows

Associate Product Designer at CarWale, Jul 2021 - Aug 2022 · 1 yr 2 mos, Mumbai, Maharashtra, India, - Led UX enhancements for New Car Selection and User Review flows — improved user satisfaction scores by 18% and increased positive feedback by 23% - Redesigned the finance flow end-to-end, increasing conversion rates by 15% through iterative usability testing and friction-reduction optimisations - Standardised design documentation and component guidelines, improving cross-team knowledge sharing and engineering handoff quality

Product Designer at CarWale, Jan 2021 - Apr 2021 · 4 mos

Visual Designer at CaseFox - Legal Billing Software, Nov 2020 - Feb 2021 · 4 mos

Education

Master's degree, USER EXPERIENCE, USER INTERFACE, TREND ANALYST, SUSTAINIBILITY, ENTREPRENEURSHIP, NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI

Bachelor of Applied Science - BASc, Biotechnology, Barkatullah University, Bhopal

Public links

shaktirai.in: https://shaktirai.in/

Shakti Rai - Lead UX-UI Designer in Mumbai | Tal