Headline

Associate Director at Junglee Games

About

Drive growth and retention as an associate director with 10+ years in data-driven marketing. Leverage strategic thinking and decision making to optimize acquisition funnels, reactivation campaigns, and user segmentation. Lead cross-functional teams in designing innovative experimentation pipelines and promotional strategies, delivering measurable uplifts in retention, ARPU, and conversions. Proven record in transforming business models and scaling digital growth through cohesive lifecycle marketing and analytics.

Location

Gurgaon

AI stack

antigravity

claude

gemini

grok

claudecode

ChatGPT

Work experience

Associate Director at Junglee Games, Feb 2025 - Sep 2026 · 1 y 7 mo, Gurugram, Haryana, India, At Junglee Games, I focus on leveraging data-driven insights to craft effective marketing and product strategies. My role involves creating innovative promotional campaigns that drive user acquisition and retention. Additionally, I lead the development of new monetization streams and reactivation journeys, which significantly enhance user engagement and satisfaction.

Senior Marketing Manager at Junglee Games, Jan 2024 - Jan 2025 · 1 yr 1 mo, Gurugram, Haryana, India

Retention Marketing Manager at Junglee Games, Feb 2021 - Dec 2023 · 2 yrs 11 mos, India

Assistant Manager at Freecharge, Feb 2019 - Jan 2021 · 2 yrs, Gurugram, Haryana, India, At Freecharge, I played a pivotal role in managing churn prevention and reactivation campaigns. By leveraging data-driven segmentation and targeted incentives, I consistently met user engagement targets. My responsibilities included executing multi-channel marketing strategies and implementing automation to streamline workflows, ultimately enhancing user retention and conversion rates.

Assistant Manager at Limeroad.com, Aug 2016 - Feb 2019 · 2 yrs 7 mos, Gurugram, Haryana, India, I successfully drove customer engagement and retention strategies that significantly enhanced sales performance. • Executed targeted lifecycle engagement strategies, including a loyalty program, to boost ROI. • Optimized SMS campaigns to re-engage users, improving early lifecycle activation and reducing churn. • Enhanced campaign relevance through refined segmentation logic, leading to higher conversion rates.

Education

Bachelor’s Degree, Computer Engineering, Graphic Era Hill University