Shailna Patidar profile photo 1 on Tal

Shailna Patidar

Growth Marketing @ PhonePe - Lifecycle Management | Performance Marketing | SEO | CRM

Bengaluru

8+ years of work experience

PhonePe
Nov 20241 yr 11 mosPresent

Bengaluru

FloBiz
Mar 20249 mosNov 2024

Bangalore Urban, Karnataka, India

Bajaj Markets
Mar 202311 mosJan 2024

- Working in a B2C industry with high search volume and high competition keywords - Responsible in delivering traffic as well as leads and conversions through SEO. - Work closely with business teams. - Devising digital strategies basis user behavior and page performance analysis using - Adobe Analytics, Semrush, Pages Speed Insights and Google Search Console - Product page and journey optimization using funnel analysis - Work with tech team, content team, SEO agency, design team, customer experience team, adobe target etc. to achieve targets. - CMS management - Adobe Experience Manager
Bajaj Markets
Nov 20211 yr 4 mosFeb 2023

Pune, Maharashtra, India

RankUno Interactive Technologies
Oct 20201 yr 1 moOct 2021

Pune, Maharashtra, India

 Joined as Analyst - SEO and promoted to a leadership level of Sr. SEO Analyst.  Got a chance to handle the Search Engine Optimization for B2B and E-commerce companies.  Handled a team of four members. I was responsible for planning, allocating, and reviewing tasks, client communication, and timely delivery.  Worked on content and SEO strategies to drive quality traffic to the website.  Did timely hygiene and technical checks for the website.  Worked on designing content clusters for the website.  Did market trend analysis to come up with the best strategies for the project.  Created reports for the analysis of progress, milestone achievement, and opportunities.  Worked closely with the client, understand their need and make on time deliveries.
RankUno Interactive Technologies
Dec 20181 yr 10 mosSep 2020

DataFlair
Jan 201811 mosNov 2018

Indore, Madhya Pradesh, India

- Explored mediums and strategies to drive maximum organic traffic to the website. - The traffic is grown 6 times in the period of 8 months. - Worked on building content strategy by targeting different segment of customers. - Did on Page SEO and ranked in top 3 position on Google for more than 100 high ranking keywords. - Worked on off page for the purpose of SEO, branding and driving quality traffic - Worked on Social media strategies which resulted in tremendous organic reach. - Unlocked the immense potential of Quora as a marketing tool.

Shailna’s AI Stack

gemini
gemini
meta
meta
notebooklm
notebooklm
notion
notion
Figma Make
Figma Make

Education

Master of Business Administration - MBA, Public Relations, Advertising, and Applied Communication

International institute of professional studies

Bachelor’s Degree, Electronics and Communication

MARWADI EDUCATION FOUNDATIONS GROUP OF INSTITUTIONS-FACULTY OF TECHNOLOGY, RAJKOT-097

20124 yrs2016

Join Shailna and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Shailna Patidar on Tal

Headline

Growth Marketing @ PhonePe - Lifecycle Management | Performance Marketing | SEO | CRM

About

I am a Growth Marketing specialist with 8+ years of experience driving acquisition and conversion across web-based product journeys. Strong expertise in SEO-led growth, CRO, funnel optimization, A/B testing, lifecycle marketing, and marketing automation, with hands-on experience improving journeys from acquisition through lead generation and activation. Experienced in working cross-functionally with product, marketing, content, creative, and technology teams to identify growth opportunities and improve business outcomes.

Location

Bengaluru

AI stack

gemini

meta

notebooklm

notion

Figma Make

Work experience

Growth Marketer at PhonePe, Nov 2024 - Present · 1 yr 11 mos, Bengaluru

Sr. SEO Manager at FloBiz, Mar 2024 - Nov 2024 · 9 mos, Bangalore Urban, Karnataka, India

Manager - SEO at Bajaj Markets, Mar 2023 - Jan 2024 · 11 mos, - Working in a B2C industry with high search volume and high competition keywords - Responsible in delivering traffic as well as leads and conversions through SEO. - Work closely with business teams. - Devising digital strategies basis user behavior and page performance analysis using - Adobe Analytics, Semrush, Pages Speed Insights and Google Search Console - Product page and journey optimization using funnel analysis - Work with tech team, content team, SEO agency, design team, customer experience team, adobe target etc. to achieve targets. - CMS management - Adobe Experience Manager

Deputy Manager - SEO at Bajaj Markets, Nov 2021 - Feb 2023 · 1 yr 4 mos, Pune, Maharashtra, India

Sr. SEO Analyst at RankUno Interactive Technologies, Oct 2020 - Oct 2021 · 1 yr 1 mo, Pune, Maharashtra, India,  Joined as Analyst - SEO and promoted to a leadership level of Sr. SEO Analyst.  Got a chance to handle the Search Engine Optimization for B2B and E-commerce companies.  Handled a team of four members. I was responsible for planning, allocating, and reviewing tasks, client communication, and timely delivery.  Worked on content and SEO strategies to drive quality traffic to the website.  Did timely hygiene and technical checks for the website.  Worked on designing content clusters for the website.  Did market trend analysis to come up with the best strategies for the project.  Created reports for the analysis of progress, milestone achievement, and opportunities.  Worked closely with the client, understand their need and make on time deliveries.

SEO Analyst at RankUno Interactive Technologies, Dec 2018 - Sep 2020 · 1 yr 10 mos

Digital Marketing Executive at DataFlair, Jan 2018 - Nov 2018 · 11 mos, Indore, Madhya Pradesh, India, - Explored mediums and strategies to drive maximum organic traffic to the website. - The traffic is grown 6 times in the period of 8 months. - Worked on building content strategy by targeting different segment of customers. - Did on Page SEO and ranked in top 3 position on Google for more than 100 high ranking keywords. - Worked on off page for the purpose of SEO, branding and driving quality traffic - Worked on Social media strategies which resulted in tremendous organic reach. - Unlocked the immense potential of Quora as a marketing tool.

Education

Master of Business Administration - MBA, Public Relations, Advertising, and Applied Communication, International institute of professional studies

Bachelor’s Degree, Electronics and Communication, MARWADI EDUCATION FOUNDATIONS GROUP OF INSTITUTIONS-FACULTY OF TECHNOLOGY, RAJKOT-097