Headline

Product @ Google | Ex - Founder | MICA

About

Product leader with a digital marketing & tech background | MBA from MICA with 10+ years of experience in product management & digital marketing across diverse industries (Social Ecommerce, Digital Media, Mobile Apps) | Ex-founder with a passion to build user centric products with great user experience | Good understanding of data/analytics tools to take data driven product decisions | Experience of leading 20+ member product teams to drive business objectives.

Location

Bengaluru

AI stack

antigravity

claude code

claude

gemini

lovable

notion

Work experience

Product Manager at Google, Dec 2024 - Present · 1 yr 7 mos, Bengaluru, Karnataka, India

Product Manager at YouTube, Aug 2021 - Nov 2024 · 3 yrs 4 mos, Bengaluru, Karnataka, India

Senior Product Manager at simsim, Oct 2019 - Aug 2021 · 1 yr 11 mos, Greater Delhi Area, simsim is a video-first, vernacular social commerce startup with over five million users, working with over 3000 micro-community influencers. simsim has raised $16M till date from investors like Accel Partners, Shunwei Capital & Good Capital. It got acquired by YouTube (Google) in July'21. Key Responsibilities: - Working directly with the co-founders to define the product vision and product roadmap for simsim multiply (single platform for influencers to manage their stores on simsim) - 2nd PM to join the company - Conceptualised ‘multiply’ app from scratch and launched in < 4months time - Complete ownership of the product; managing a product team of 10+ members from design, dev, data, product - Product features launched: Video submission workflow, Video QC workflow, Store profile management, Payouts, ‘Share & Earn’ (affiliate marketing), ‘Rubaru’ (for celebs to send personalised wishes to their fans), Store level analytics, Video level analytics, influencer platform (POC) - Working on growing organic traffic using SEO for simsim on mobile web

Product Manager at LBB - Little Black Book, Jan 2019 - Aug 2019 · 8 mos, India, • Worked directly with the co-founder to define and prioritize the product roadmap to create unparalleled product experience • Was responsible for improving engagement and retention metrics on the product (both web and app) • Worked on building unified instant search to help users find the right place/product/event on the platform • Lead a team of developers to build personalized recommendations using machine learning (collaborative filtering) • Worked on building growth loops by improving UX, simplifying user journey, cleaner UI, light engagement actions • Had complete ownership of O2O (Online to Offline) project to drive online users to on-ground events/experiences/activations • Lead migration of inhouse ad management tool to Google Ad Manager (DFP) for better inventory management and reporting • Synthesized insights from user research, app usage data, and sales feedback to prioritize improvements and new product features • Created various dashboards to analyse data and monitor key metrics using CleverTap, Google Data Studio, Tableau

Founder at Feedo, Apr 2018 - Dec 2018 · 9 mos, Gurgaon, India, Feedo was my 2nd startup. Here is a short brief about the product: "Feedo is a great, simple way to understand your customers’ level of loyalty using Net Promoter Score (NPS) on any Android smartphone. Designed for simplicity, Feedo makes it easy for store owners/brand managers to track and action customer feedback. Feedo puts you in the driver seat inexpensively and lets you conduct quick NPS surveys to understand if your clients are likely to recommend your business or service to others." Had to shut it down because of lack of funds to sustain it.

Education

Master of Business Administration (M.B.A.), Marketing, Communication Management, MICA | The School of Ideas

Btech, Electronics and Communication, jaypee institute of information technology