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Shailaja Riva

Lead Product Designer & Strategist | AI UX, Communications, Enterprise | B2B SaaS

Greater Bengaluru Area

10+ years of work experience

May 20263 moPresent

Bengaluru

Current focus: consulting and design engagements centred on trust, adoption, and behaviour change in AI-native products. I'm working at the intersection of behavioural science, decision science, and human-AI interaction design.
Career Break
Dec 20256 mosMay 2026

Superfone
Aug 20214 yrs 4 mosNov 2025

Bengaluru, Karnataka, India

Owned end-to-end product design and strategy for Indian SMB communication networks. Conceptualised, designed, and launched over 5 core products, including calling protocols, CRM, Web Dashboards, WhatsApp API, and AI Voice Agents. Developed a shared virtual number for team collaboration and an information architecture for storing and sharing lead data, improving collaboration across the product.
Dec 20162 yrs 7 mosJun 2019

Bengaluru, Karnataka, India

Design and manage two menswear brands. 1. Technical uniforms for corporates and factories. 2. Trendy T-shirts for young men
Jan 20165 y 7 moAug 2021

Bengaluru, Karnataka, India

I've taken up projects across core B2B SaaS infrastructure, speech translation models, and Home IoT ecosystems, alongside heavily regulated advisory consulting in martech, algorithmic fintech, document workflows, and industrial defence systems. Worked directly with clients across Singapore, Qatar, Germany, USA, Canada, and India, adapting design approach across markets, regulatory contexts, and user expectations. Owned the full design process independently per engagement: discovery, information architecture, UX flows, UI design, and handoff, with minimal existing structure to build on.

Shailaja’s AI Stack

claude
claude
cursor
cursor
gemini
gemini
notion
notion
Figma Make
Figma Make
Julius AI
Julius AI

Education

Bachelor’s Degree, Knitwear Design

National Institute of Fashion technology

20124 yrs2016
Saxion University of Applied Sciences

Certificate, Product Management in Fashion

Saxion University of Applied Sciences

20152015

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Headline

Lead Product Designer & Strategist | AI UX, Communications, Enterprise | B2B SaaS

About

With over 9 years of experience designing complex platform ecosystems, high-stakes industrial systems, and multi-modal AI solutions, I am known for effectively reducing systemic complexity. I transform data-intensive backend engineering into trustworthy, user-friendly workflows that minimise errors and support business growth. My expertise spans a wide range of technical domains, including multi-channel business platforms (such as Voice, WhatsApp, CRM), advanced AI Agent workflows, and critical systems such as defence manufacturing interfaces, maritime fuel trading networks, and fintech platforms. By grounding my design approach in behavioural science and cognitive ergonomics, I develop intelligent and resilient systems that align with natural human decision-making, even under significant cognitive load.

Location

Greater Bengaluru Area

AI stack

claude

cursor

gemini

notion

Figma Make

Julius AI

Work experience

AI Product Design & Behavioural Strategist at Consultant / Self-Employed, May 2026 - Present · 3 mo, Bengaluru, Current focus: consulting and design engagements centred on trust, adoption, and behaviour change in AI-native products. I'm working at the intersection of behavioural science, decision science, and human-AI interaction design.

Personal goal pursuit at Career Break, Dec 2025 - May 2026 · 6 mos

Founding Designer at Superfone, Aug 2021 - Nov 2025 · 4 yrs 4 mos, Bengaluru, Karnataka, India, Owned end-to-end product design and strategy for Indian SMB communication networks. Conceptualised, designed, and launched over 5 core products, including calling protocols, CRM, Web Dashboards, WhatsApp API, and AI Voice Agents. Developed a shared virtual number for team collaboration and an information architecture for storing and sharing lead data, improving collaboration across the product.

Co-Founder at Varpas Designs, Dec 2016 - Jun 2019 · 2 yrs 7 mos, Bengaluru, Karnataka, India, Design and manage two menswear brands. 1. Technical uniforms for corporates and factories. 2. Trendy T-shirts for young men

Product Designer at Self Employed, Freelance, Jan 2016 - Aug 2021 · 5 y 7 mo, Bengaluru, Karnataka, India, I've taken up projects across core B2B SaaS infrastructure, speech translation models, and Home IoT ecosystems, alongside heavily regulated advisory consulting in martech, algorithmic fintech, document workflows, and industrial defence systems. Worked directly with clients across Singapore, Qatar, Germany, USA, Canada, and India, adapting design approach across markets, regulatory contexts, and user expectations. Owned the full design process independently per engagement: discovery, information architecture, UX flows, UI design, and handoff, with minimal existing structure to build on.

Education

Bachelor’s Degree, Knitwear Design, National Institute of Fashion technology

Certificate, Product Management in Fashion, Saxion University of Applied Sciences

Public links

shailajariva.com: https://www.shailajariva.com/