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Shail Daswani

Co-Founder @ Flent | Hiring across Brand, Growth & Ops Functions

Bengaluru

6+ years of work experience

Flent
Oct 20232 yrs 11 mosPresent

Bengaluru, Karnataka, India

I take care of supply growth, brand and office pantry.
Slaash
Jun 20235 mosOct 2023

Bengaluru, Karnataka, India

Slaash was an AI-based CRO tool for D2C brands. 97% of their website traffic is anonymous, identifying visitor intent in real-time seemed like a big opportunity. Built a PoC, tested it with 6 stores. Got a pilot customer for our V1, which never went live. More on www.slaash.it Eventually realised that the pathological obsession of a founder to solve a problem is a very important aspect in company building.
100ms
Feb 20221 yr 3 mosApr 2023

Did whatever it took to improve Awareness, Activation, Retention, Revenue and Referral :) Learnings - 1. Don't sell what you've built, sell what the customer needs 2. If upside > downside, prefer speed over perfection. If downside > upside, prefer perfection over speed 3. Pick fewer things, and do a great job at them. The bar of execution goes as high as you take it 4. Positioning is a part of your product, don't treat them separately 5. Your product is never the best one, so it’s the job of GTM to keep on iterating the positioning and capture market share so that sales can sell, product can build and one day when you’ll have a superior product, marketing it will become easier than before
100ms
Sep 20216 mosFeb 2022

Bengaluru, Karnataka, India

Early team member, joined as one of the first folks on the business side. Worked across Product, Partnerships, CRM Ops and Sales
YourStory Media
Dec 20191 yr 10 mosSep 2021

Bengaluru, Karnataka, India

Everything I explored in college revolved around 4 things - Content, Marketing, Startups and Technology. And I thought (and still do) that the marriage of content and tech can disrupt the way legacy media businesses have operated. Joined YourStory as one of the first PMs - tinkered with a LOT of ideas on how we can inculcate data and technology in everything that the company does. Built a couple of internal and consumer facing products from zero to one.
Innovaccer
May 20193 mosJul 2019

Noida Area, India

SaaS became the talk of the town when I was in my third year of college, and I was fortunate enough to land an internship in one of the best marketing teams amongst India-based SaaS startups. Worked closely with the Director of Marketing - explored the world of Mark. Ops. & Brand Marketing. The lovely folks at Innovaccer extended me a full-time offer and I was thrilled to be joining them as a full-time employee, but life had something else in store for me XD

Education

Indian Institute of Technology, Kharagpur

Bachelor of Technology (BTech)

Indian Institute of Technology, Kharagpur

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Headline

Co-Founder @ Flent | Hiring across Brand, Growth & Ops Functions

About

After college, I sat down and made a list of the things I loved most. At the top were selling, storytelling, writing, hunting for great homes, and thrifting unique furniture. That list led me to start running Airbnbs in 2020, just for some passive income. One thing led to another, and I started Flent with my two best friends in 2024. We’re a full-stack renting marketplace for affluent India. Flent is the fastest & easiest way to rent a home in Bangalore. We’ve built a network of tastefully designed, fully furnished homes in the city’s most sought-after neighbourhoods. Minimal deposits. Zero brokerage. Zero hassle. Just pack your clothes, move in, and start living. So, why rent when you can Flent?

Location

Bengaluru

Work experience

Co-Founder & CEO at Flent, Oct 2023 - Present · 2 yrs 11 mos, Bengaluru, Karnataka, India, I take care of supply growth, brand and office pantry.

Co-Founder at Slaash, Jun 2023 - Oct 2023 · 5 mos, Bengaluru, Karnataka, India, Slaash was an AI-based CRO tool for D2C brands. 97% of their website traffic is anonymous, identifying visitor intent in real-time seemed like a big opportunity. Built a PoC, tested it with 6 stores. Got a pilot customer for our V1, which never went live. More on www.slaash.it Eventually realised that the pathological obsession of a founder to solve a problem is a very important aspect in company building.

Growth at 100ms, Feb 2022 - Apr 2023 · 1 yr 3 mos, Did whatever it took to improve Awareness, Activation, Retention, Revenue and Referral :) Learnings - 1. Don't sell what you've built, sell what the customer needs 2. If upside > downside, prefer speed over perfection. If downside > upside, prefer perfection over speed 3. Pick fewer things, and do a great job at them. The bar of execution goes as high as you take it 4. Positioning is a part of your product, don't treat them separately 5. Your product is never the best one, so it’s the job of GTM to keep on iterating the positioning and capture market share so that sales can sell, product can build and one day when you’ll have a superior product, marketing it will become easier than before

Founders’ Office at 100ms, Sep 2021 - Feb 2022 · 6 mos, Bengaluru, Karnataka, India, Early team member, joined as one of the first folks on the business side. Worked across Product, Partnerships, CRM Ops and Sales

Product at YourStory Media, Dec 2019 - Sep 2021 · 1 yr 10 mos, Bengaluru, Karnataka, India, Everything I explored in college revolved around 4 things - Content, Marketing, Startups and Technology. And I thought (and still do) that the marriage of content and tech can disrupt the way legacy media businesses have operated. Joined YourStory as one of the first PMs - tinkered with a LOT of ideas on how we can inculcate data and technology in everything that the company does. Built a couple of internal and consumer facing products from zero to one.

Go-to-Market at Innovaccer, May 2019 - Jul 2019 · 3 mos, Noida Area, India, SaaS became the talk of the town when I was in my third year of college, and I was fortunate enough to land an internship in one of the best marketing teams amongst India-based SaaS startups. Worked closely with the Director of Marketing - explored the world of Mark. Ops. & Brand Marketing. The lovely folks at Innovaccer extended me a full-time offer and I was thrilled to be joining them as a full-time employee, but life had something else in store for me XD

Education

Bachelor of Technology (BTech), Indian Institute of Technology, Kharagpur