Headline

Product Marketing Leader | GTM × Demand Gen × KOL Engagement | Event Marketing | Market Research

About

Healthcare technology moves fast. Most marketing doesn't keep up. Clinical buyers don't respond to generic campaigns — they respond to marketers who understand their world. The problem? Most B2B healthcare marketing speaks product, not patient outcome. It floods inboxes, misses KOLs, and leaves sales teams without real pipeline. That's the gap I close. Over 6 years across South Asia's healthcare technology market, I've built the bridge between clinical complexity and commercial results. At GE HealthCare, I didn't just run campaigns — I engineered a demand engine that generated $10.4M in qualified pipeline, drove 30% regional market penetration, and built clinical trust through partnerships with 30+ Key Opinion Leaders. What that looked like on the ground: 🏥 GTM strategies deployed across hospital networks and diagnostic centers across South Asia 📊 Data-driven campaign optimization — more revenue, lower marketing spend 🎤 60+ customer events and 50+ industry conferences — brand presence that converts 🤝 KOL engagement that turned clinical credibility into accelerated product adoption I operate at the intersection of clinical insight, commercial strategy, and data — where the real marketing leverage lives in healthcare. If you're building or scaling a medtech or healthtech business in emerging markets and need a marketer who can own GTM from strategy to pipeline — let's connect.

Location

Greater Bengaluru Area

AI stack

claude

deepseek

grok

openai

ChatGPT

Microsoft Copilot

Work experience

Marketing Leader at GE Healthcare, Apr 2026 - Present · 7 mos

Marketing Specialist at GE Healthcare, Apr 2023 - Mar 2026 · 3 yrs, Built a $10.4M qualified pipeline by architecting integrated digital and email demand generation programs that targeted hospital networks and diagnostic centers across South Asia. Captured 30% more regional market share by designing and executing hyper-targeted campaigns aligned to clinical buyer journeys, accelerating commercial growth across key geographies. Accelerated product adoption across South Asia by mobilising 30+ clinical KOLs as credibility anchors, translating complex clinical value propositions into purchase-driving conversations with C-suite and procurement stakeholders. Strengthened brand authority across 50+ industry conferences and 60+ customer events, creating a consistent field presence that converted visibility into measurable pipeline contribution. Reduced marketing spend while sustaining revenue growth by instituting data-driven campaign analysis frameworks — shifting budget from low-ROI channels to high-conversion touchpoints. Partnered with regional sales leadership to co-develop customer-centric value propositions, resulting in tighter sales-marketing alignment and shorter deal cycles across hospital and diagnostic networks.

Head - HR & Marketing at Kinships, May 2020 - Feb 2023 · 2 yrs 10 mos, Bangalore, India, Drove 2x revenue growth by redesigning the company's end-to-end marketing strategy — cutting marketing spend by 50% while doubling commercial output through smarter channel mix and messaging precision. Elevated brand consistency across all digital and offline channels by overhauling positioning and messaging frameworks, resulting in stronger market recall and a unified customer experience. Accelerated talent acquisition pipeline by building an employer branding function from scratch, directly reducing time-to-hire and improving quality-of-applicant across key roles. Strengthened competitive positioning by leading comprehensive market research and competitive analysis, arming leadership with insights that shaped product and GTM decisions. Improved employee retention and engagement by designing and running internal communications and engagement programmes that aligned teams to company growth objectives.

Education

Master of Business Administration - MBA, Marketing, Jindal Global Business School (JGBS)

Bachelor of Computer Applications, Computer Science, Kuvempu University