Headline

Digital Marketing | Helping Swiggy Businesses Thrive Online with performance marketing| Google & Meta Certified

About

Building Bridges in the Digital World Digtal Marketing Executive at Swiggy. I am a dedicated professional with a strong foundation in business management, human resources, and marketing. After earning my Bachelor's degree in Business Management in 2019, I gained valuable experience during my internship in HR and marketing. I began my career as an IT recruiter, where I honed my skills in talent acquisition and communication over three years. Seeking to expand my expertise, I transitioned into the dynamic field of digital marketing, completing a comprehensive course that equipped me with hands-on experience in Google Ads, Meta Ads, Google Analytics, Google Tag Manager, SEO, and social media management. Currently, as a Digital Marketing Executive, I manage end-to-end campaigns on platforms like Google Ads and Meta Ads, leveraging analytics tools like Google Analytics and Google Tag Manager to optimize performance. My role also involves engaging with social media, creating impactful content such as project explanation videos and fun office reels that connect with audiences. With a blend of analytical skills and creative storytelling, I strive to deliver measurable results while building strong brand presence. I’m passionate about continuous learning and exploring innovative strategies in the ever-evolving digital landscape. Excited to connect and explore new opportunities! Let's chat about digital marketing - feel free to reach out at withshaheena10@gmail.com.

Location

Bengaluru

AI stack

gemini

ChatGPT

Work experience

Digital Marketing Executive at Swiggy, Jan 2025 - May 2026 · 1 yr 5 mos, Bengaluru, Karnataka, India, ● Planning and Managing all Digital Marketing/Performance Marketing activities across business verticals. ● Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer, Snowflake, Oracle and other tools to optimize media budgets and deliver media efficiency. ● End to End responsibility for managing agencies for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/Search/Programmatic/affiliates etc. ● Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc. ● Optimizing creatives and ad sets across platforms to drive high efficiency. ● Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud. ● Reporting campaign results along with funnel trends and projections.

Digital Marketing Executive at HOUZBAY, Apr 2024 - Jan 2025 · 10 mos, India, 👉Develop and execute performance marketing campaigns using Google Ads and Meta Ads. 👉Conduct keyword research and competitor analysis to optimize campaign performance. 👉Managed monthly budgets of up to ₹50 Lacs, improving CPL from ₹2400 to ₹1500 for premium properties. 👉Tracked and analyzed KPIs like CPL, CPSV, and CTR to enhance campaign performance. 👉Managed digital expos with a budget of ₹2 Lacs, generating 2200 leads. 👉Provided creative content inputs, including video development and landing page optimization. 👉Social Media Management with monthly calendars and strategy execution. 👉Develop engaging and high-performing ad copies for various platforms like search ads, and meta ads etc. 👉Prepare regular reports on key metrics. 👉Perform thorough keyword research to enhance campaign targeting.

Relocation at Career Break, Mar 2023 - Sep 2023 · 7 mos, Bihar, India, The past few months have seen me dedicate myself to supporting my family. I'm now happy to announce that I'm back and actively seeking new opportunities in the Digital marketing field.

Talent Acquisition Executive at Capgemini, Oct 2021 - Mar 2023 · 1 yr 6 mos, India, 👉Full-Cycle Recruitment: Owned the entire recruitment process for various IT roles, including researching candidate needs, sourcing top talent, screening resumes and conducting interviews, and negotiating offers to secure top performers. 👉Stakeholder Management: Built strong relationships with hiring managers, understanding their specific requirements and ensuring successful candidate placements. 👉Data-Driven Approach: Prepared reports and analyzed recruitment data to identify trends, optimize sourcing strategies, and measure performance. 👉Onboarding Specialist: Facilitated the smooth integration of new hires, providing training and resources to ensure their success within the company. 👉Outsource Hiring (Python Developer, Sap basis, .Net Developer, Devops Engineer, Oracle DBA , Business Analyst , Bigdata Developer, Cloud Engineer, ServiceNow Developer etc

Technical Recruiter at Core Edge Solutions LLP, May 2021 - Sep 2021 · 5 mos, Bangalore Urban, Karnataka, India, 👉Full-Cycle IT Recruitment: Managed the entire recruitment process for various IT roles, driving successful placements for clients. Key responsibilities included: 👉Sourcing Top Talent: Proactively sourced candidates through diverse channels like job portals (e.g., Naukri) and targeted outreach. Streamlined Interview Scheduling: Coordinated logistics and ensured timely scheduling of interviews for both candidates and hiring managers. 👉Client-Centric Hiring: Partnered with clients to understand their specific requirements and identified suitable candidates through effective screening and interview processes. 👉Job Posting & Management: Created and optimized job postings on Naukri and other relevant platforms to attract qualified applicants. 👉Offer Negotiation & Onboarding: Negotiated competitive salary packages and facilitated the smooth onboarding of new hires through follow-up and resource provision.

Education

Digital Marketing, Indras Academy

Bachelor of Business Management, Human Resources Management/Personnel Administration, General, Arcade Business College