Headline

Product Designer | Bridging Product, Brand & Business through Thoughtful Design

About

I believe great design begins long before pixels. It begins with understanding - understanding people, businesses, systems, and the intention behind what we're building. As a Product Designer, I enjoy working on products where complexity is part of the challenge. Whether it's B2B SaaS, FinTech, healthcare, logistics, or enterprise platforms, I'm driven by the opportunity to turn complicated ideas into experiences that feel clear, intuitive, and meaningful. Over the past two years, I've worked across product design, UX, branding, conversion-focused websites, and digital experiences, collaborating with marketing teams, developers, product managers, and stakeholders. These experiences have taught me that good design isn't just about aesthetics it's about helping businesses communicate better, helping users make better decisions, and helping teams build with clarity. My curiosity extends beyond design. I enjoy learning about branding, business strategy, marketing, engineering, psychology, and how these disciplines influence the products we build. I believe the best solutions emerge when we understand more than one perspective. Today, I'm looking for opportunities where I can contribute to meaningful products, work alongside exceptional people, and continue growing as a designer who thinks beyond the interface. If you're building something ambitious, I'd love to connect.

Location

Bengaluru

AI stack

antigravity

claude code

gemini

ChatGPT

Figma Make

Fireflies.ai

Work experience

User Experience Designer at Oro Media Lab Private Limited, Dec 2024 - Aug 2026 · 1 yr 9 mos, Bengaluru, Worked in a multidisciplinary design studio delivering digital products, websites, and brand experiences for startups and enterprise businesses across B2B SaaS, FinTech, Healthcare, Infrastructure, Logistics, Pharmacy, and E-commerce. Key Contributions : 1. Designed digital products, responsive websites, and user experiences across diverse client engagements, translating complex business requirements into intuitive digital solutions. 2. Delivered 100+ digital experiences with a focus on clarity, conversion, responsive usability, and scalable design execution. 3. Collaborated closely with design leads, developers, marketing teams, product stakeholders, and founders to simplify complex information, strengthen product positioning, and improve user communication. 4. Developed concept-led website experiences that translated technical and business offerings into clear, credible, and engaging digital journeys. 5. Contributed to website redesigns, campaign landing pages, and conversion-focused experiences that supported improvements in engagement, user interaction, and business outcomes. 6. Owned design decisions across information architecture, user flows, visual hierarchy, responsive layouts, interaction design, motion concepts, and developer-ready handoffs. 7. Supported junior designers during execution while maintaining design quality across multiple fast-paced projects and delivery cycles. 8. Contributed to studio assets including lead pages, service pages, portfolio experiences, capability decks, and internal as well as client-facing presentations.

User Experience Designer at Oro Media Lab Private Limited, Aug 2024 - Oct 2024 · 3 mos, Bengaluru

Associate Software Engineer at MetaDot Technologies, Oct 2023 - Dec 2023 · 3 mos, Bengaluru, Karnataka, India, Demonstrated strong technical proficiency, maturity, and a proactive approach to consistently meet project deadlines while ensuring high-quality outcomes. Exhibited a diligent and enthusiastic attitude, significantly contributing to the success of the team and organization. Took on challenging tasks within projects and received high appreciation for valuable contributions.

Education

DesignBoat UI/UX School

Bachelor of computer application, Computer Science, Karnataka University, Dharwad

Public links

shafaf.designfolio.me: https://shafaf.designfolio.me/