Headline

Lead Product Designer | 0→1 Products · AI Experiences · Consumer & Enterprise

About

I design products that make complex systems feel simple—from consumer experiences that earn trust in seconds to enterprise platforms that power mission-critical workflows. Over the past 7+ years in product design, I've built AI-powered products across FinTech, Enterprise SaaS, LegalTech, and AgTech. My work spans conversational AI, analytics platforms, data-rich enterprise applications, and 0→1 product development used by customers in 100+ countries. Before transitioning into product design, I worked as an aeronautical engineer. That experience shaped my systems thinking and gives me strong technical empathy, helping me bridge user needs with engineering realities. M.Des from the National Institute of Design (NID). Currently consulting with ProductNova, building AI-native FinTech and LegalTech products. Open to Senior UX, Lead Product Designer, Staff Product Designer, Principal IC, and Design Management roles.

Location

Bengaluru

AI stack

claude

cursor

gemini

lovable

openai

Figma Make

Work experience

Lead Product Designer (Consulting) at ProductNOVA, Jun 2026 - Present · 4 mos, Bengaluru, • Leading product design for AI-native FinTech and LegalTech platforms, helping shape enterprise products from concept to MVP. • Partnering with founders, product leaders, and engineering teams to define product strategy, information architecture, onboarding journeys, and workflow-driven experiences. • Designing intuitive solutions for trade finance, financial operations, contract lifecycle management, and decision-support workflows in regulated environments. • Driving rapid prototyping, customer discovery, and product-market fit validation through iterative design and stakeholder collaboration. • Exploring AI-powered assistants, conversational experiences, and intelligent workflows to improve productivity and decision-making.

Design Manager II / Lead Product Designer at Cropin, Aug 2024 - Jun 2026 · 1 yr 11 mos, Bengaluru, • Led UX strategy and execution for Orbit AI, Cropin's AI platform, designing conversational and intelligent decision-support experiences. • Designed Cropin Knowledge Base, an AI-powered knowledge system enabling contextual retrieval, intelligent recommendations, and multilingual interactions. • Built analytics dashboards integrating drone, IoT, satellite, machinery, and field data for sustainability, risk monitoring, and operational decision-making. • Designed workflow-driven enterprise applications across sustainability, supply chain, CRM, and planning operations. • Contributed to scalable design systems, reusable interaction patterns, and mentored designers across the team.

Senior Product Designer II at Cropin, Dec 2023 - Aug 2024 · 9 mos, • Integrated Cropin’s AI models (Aksara & Sage) into products for intuitive user interactions. • Redesigned GIS-based agricultural monitoring systems for web applications. • Proposed harvest tracking & procurement planning dashboard for Walmart India. • Spearheaded AR/GIS POCs for farm health monitoring and mentored junior designers.

Senior Product Designer I at Cropin, Mar 2022 - Dec 2023 · 1 yr 10 mos, Bengaluru, Karnataka, India, • Designed GIS-based plot intelligence features for SmartFarm (web/mobile apps). • Built disease early warning system for farmers and sustainability management MVPs. • Enhanced features: weather/climate redesign, image analytics, crop sampling workflows. • Documented design systems and promoted cross-team collaboration (PM, Tech, CS).

Design Consultant at Coolture Designs, Dec 2017 - Apr 2019 · 1 yr 5 mos, Bengaluru, • Created visual/graphic designs and packaging for Xplooru (Bengaluru-themed board game).

Component Design Engineer at QuEST Global - Rolls Royce ODC, Jun 2014 - Sep 2017 · 3 yrs 4 mos, Bengaluru, • Managed workload for a 10-member team on Rolls-Royce’s Concession Material Review Board project. • Conducted stress calculations and analysis reports for aero-engine components. • Performed 2D stack-up analysis and created manufacturing drawings (ASME Y14.5). • Developed 3D models and managed engineering changes using Teamcenter (PLM).

Freelance Visual Artist/ Designer at freelancing, Jan 2012 - May 2017 · 5 yrs 5 mos, Bengaluru

Education

Master of Design, Design For Retail Experience, National Institute of Design

Bachelor of Engineering (BE), Aerospace, Aeronautical and Astronautical/Space Engineering, Dayananda Sagar College of Engineering, BANGALORE

Public links

selvamurugan.com: https://www.selvamurugan.com/