Headline

Brand & Growth Marketing | Scaling Consumer Brands in FMCG & D2C | GTM | Influencer & Affiliate | P&L Ownership | IIM Bangalore

About

Brands don't scale because of clever taglines - they scale because someone owns the strategy, the budget, and the 2 AM campaign tweak that makes the numbers move. That someone is usually me. I'm a brand and growth marketing leader with 8+ years building brands from the ground up across D2C skincare, influencer-led FMCG campaigns, and most recently, a consumer tech app I scaled from zero to 1,00,000+ downloads in 90 days. My sweet spot sits at the intersection of brand storytelling and performance discipline: I've run integrated 360° campaigns that turned products into category bestsellers, managed INR 1Cr+ quarterly budgets for brands like Domino's, KFC, and L'Oréal, and led teams through the unglamorous work of GTM planning, P&L ownership, and influencer ecosystem management that actually drives revenue, not just reach. I care about narrative as much as numbers. If you're building something ambitious in consumer, D2C, or tech and need someone who can move fluidly between brand vision and campaign execution, let's talk! You can reach out to me at sayli.mywork@gmail.com

Location

Greater Bengaluru Area

AI stack

claude code

claude

cursor

gemini

grok

lovable

Work experience

Brand Consultant at Stealth Startup, Jan 2026 - Present · 9 mos

Manager - Content Marketing at MyNaksh, Sep 2025 - Dec 2025 · 4 mos, Bengaluru, Karnataka, India

Key Account Manager at Kofluence, Nov 2024 - Sep 2025 · 11 mos, Bengaluru, Karnataka, India

Assistant Marketing Manager at The Tribe Concepts, Dec 2022 - Apr 2025 · 2 yrs 5 mos, Bengaluru, Karnataka, India

Senior Account Executive at Qoruz, May 2021 - Dec 2022 · 1 yr 8 mos, India

Education

Executive Master of Business Administration, Business Administration and Management, General, Indian Institute of Management Bangalore

B.E. Electrical & Power, Electrical Engineering, Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur