---
title: "Sayantani Nath - Product Marketing in Bengaluru | Tal"
description: "Meet Sayantani Nath, Product Marketing @Teradata | ISB Co’26 | President - Marketing Club | Ex-Chief of Staff (Marketing) at Audacix | Ex-Blowhorn based in Bengaluru. AI stack includes claude, deepseek, and gemini."
image: "https://tal.club/meet/sayantani-nath/share-image"
---

# Sayantani Nath on Tal

## Headline

Product Marketing @Teradata \| ISB Co’26 \| President \- Marketing Club \| Ex\-Chief of Staff \(Marketing\) at Audacix \| Ex\-Blowhorn

## Location

Bengaluru

## AI stack

claude

deepseek

gemini

lovable

manus

mistral

## Work experience

Product Marketing at Teradata, May 2026 \- Present · 6 mos, Hyderabad, Telangana, India

President \- Marketing Club at Indian School of Business, Apr 2025 \- Apr 2026 · 1 yr 1 mo

Chief of Staff \(Marketing\) at Audacix, Feb 2024 \- Oct 2024 · 9 mos, Australia, Built & led the marketing team, driving cross\-functional collaboration with Product, Sales & Tech teams Helped close 3 deals by strengthening enterprise win rates by crafting POV documents, call flows, pitch decks and solution maps tailored to each account’s security workflow Reduced lead response time by 83% \(6 hrs→60 min\) using funnel analytics & attribution modeling to standardize outreach workflows across channels \-> Attained 32% lead response rate through WhatsApp & LinkedIn cold outreach with optimized engagement flows, versus 12% response in cold calls Achieved faster market penetration \(shorter time\-to\-demo\) via data\-backed market\-entry roadmaps for US, UK, APAC Boosted Marketing Qualified Leads by 30% by designing SEMrush‑driven keyword maps & testing Meta Ads copy variants to lift intent‑match accuracy Increased Sales Qualified Leads from 2→5/wk by using social listening insights from developer interactions \(Reddit, X, Discord\) in outbound messaging Increased demo bookings by 18% via landing page revamps after analysing user drop‑off points & executing A/B tests in messaging, design, layout, CTAs Branding & Communications Reduced bounce rate by 12% via competitive intelligence\-led messaging tests that aligned value prop to boost on\-site traffic Improved brand advocacy by 20% by repositioning our product for SDEs, after diagnosing low consideration among original target segment \(CISOs, CTOs\) Scaled LinkedIn following by 3x & lifted SoV by \+6 pp via cybersecurity thought leadership content & targeted engagement with DevSecOps community Process Optimization with AI: Boosted team productivity by 25% by introducing the adoption of GenAI tools to automate basic marketing operations Improved Customer Satisfaction Score from 73%→97% by co\-ideating an AI\-powered customer\-support portal automating nearly 60% of ticket triage

Content Manager at Blowhorn, Mar 2022 \- Dec 2023 · 1 yr 10 mos, Awarded “Rookie Rockstar” within first 6 months for exceptional performance and sizeable impact on overall demand generation Sales Enablement: Onboarded 50\+ SMB clients in 2 months by launching a self\-signup portal, reducing workload on field sales reps for smaller accounts Reduced churn rate from 12%→4% by analyzing churn patterns to identify communication gaps & running targeted retention campaigns to improve CLV Increased qualified leads by 200% \(20→60/wk\) via customized drip email campaigns, improving sales productivity & lead\-to\-sale conversion by 35% Decreased CAC by 30% by templatizing sales collaterals \(case studies, ROI calculators,whitepapers\) with Sales leadership, resulting in shorter sales cycles Revenue Growth: Scaled \~₹3\.5 Cr in repeat business via targeted renewal campaigns & cross\-selling logistics tech solutions to enterprise and SME clients Boosted retention by 8% by implementing client\-feedback loops to create account\-based growth playbooks for Herbalife, Decathlon, Taj Hotels, ID Fresh Enabled 20% pricing premium by analyzing 10\+ competitors, identifying underserved Tier\-2 segments & positioning company with tech as differentiator Content & Digital Marketing: Secured 15\+ Tier\-1 media features via thought\-leadership initiatives that boosted credibility for investors & stakeholders Increased Google Ads CTR by \~12% by crafting high\-intent copy, defining precise target segments and advising on region\-level optimisation priorities Expanded LinkedIn reach by 6× \(10K→60K impressions/month\) & brand awareness by 54% through structured storytelling & stakeholder\-driven content Reduced driver attrition by 10% via storytelling\-driven app content & campaigns showcasing peer drivers' income growth and their improved lifestyle Drafted award nominations that won Blowhorn 4 industry awards \(eg\. LEAPS by Ministry of Commerce\), building investor confidence before funding

Trending News Editor at MEA WorldWide, Dec 2021 \- Mar 2022 · 4 mos, \- Assisted a team of experienced writers with finding top trending news for an international audience \- Helped find breaking news that went viral and were later covered by leading US or UK\-based publications \- Oversaw copies, aided writers with efficient time\-saving tools, and helped the team churn out quality content while maintaining a large volume \- Managed the Instagram account for the magazine and helped to increase the outreach by 50% in just 3 months \- Learned and executed best SEO tactics and Google Analytics metrics to fetch more views and readership

Entertainment Correspondent at MEA WorldWide, Jan 2021 \- Dec 2021 · 1 yr, \- Wrote articles around a wide range of topics — from US politics to celebrity\-centric news — that were read and shared by 10 million\+ followers each day \- Wrote long\-format op\-ed pieces that received commendable appreciation \- Helped figure out strategies to optimize content and improve reach to the maximum, thereby fetching more than 7 million views in stories per month

## Education

Master of Business Administration \- MBA, Indian School of Business

Bachelor of Science, St\. Xavier's College \(Autonomous\), Kolkata

[View the original profile](https://tal.club/meet/sayantani-nath)

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