Headline

Product Marketing @Teradata | ISB Co’26 | President - Marketing Club | Ex-Chief of Staff (Marketing) at Audacix | Ex-Blowhorn

Location

Bengaluru

AI stack

claude

deepseek

gemini

lovable

manus

mistral

Work experience

Product Marketing at Teradata, May 2026 - Present · 6 mos, Hyderabad, Telangana, India

President - Marketing Club at Indian School of Business, Apr 2025 - Apr 2026 · 1 yr 1 mo

Chief of Staff (Marketing) at Audacix, Feb 2024 - Oct 2024 · 9 mos, Australia, Built & led the marketing team, driving cross-functional collaboration with Product, Sales & Tech teams Helped close 3 deals by strengthening enterprise win rates by crafting POV documents, call flows, pitch decks and solution maps tailored to each account’s security workflow Reduced lead response time by 83% (6 hrs→60 min) using funnel analytics & attribution modeling to standardize outreach workflows across channels -> Attained 32% lead response rate through WhatsApp & LinkedIn cold outreach with optimized engagement flows, versus 12% response in cold calls Achieved faster market penetration (shorter time-to-demo) via data-backed market-entry roadmaps for US, UK, APAC Boosted Marketing Qualified Leads by 30% by designing SEMrush‑driven keyword maps & testing Meta Ads copy variants to lift intent‑match accuracy Increased Sales Qualified Leads from 2→5/wk by using social listening insights from developer interactions (Reddit, X, Discord) in outbound messaging Increased demo bookings by 18% via landing page revamps after analysing user drop‑off points & executing A/B tests in messaging, design, layout, CTAs Branding & Communications Reduced bounce rate by 12% via competitive intelligence-led messaging tests that aligned value prop to boost on-site traffic Improved brand advocacy by 20% by repositioning our product for SDEs, after diagnosing low consideration among original target segment (CISOs, CTOs) Scaled LinkedIn following by 3x & lifted SoV by +6 pp via cybersecurity thought leadership content & targeted engagement with DevSecOps community Process Optimization with AI: Boosted team productivity by 25% by introducing the adoption of GenAI tools to automate basic marketing operations Improved Customer Satisfaction Score from 73%→97% by co-ideating an AI-powered customer-support portal automating nearly 60% of ticket triage

Content Manager at Blowhorn, Mar 2022 - Dec 2023 · 1 yr 10 mos, Awarded “Rookie Rockstar” within first 6 months for exceptional performance and sizeable impact on overall demand generation Sales Enablement: Onboarded 50+ SMB clients in 2 months by launching a self-signup portal, reducing workload on field sales reps for smaller accounts Reduced churn rate from 12%→4% by analyzing churn patterns to identify communication gaps & running targeted retention campaigns to improve CLV Increased qualified leads by 200% (20→60/wk) via customized drip email campaigns, improving sales productivity & lead-to-sale conversion by 35% Decreased CAC by 30% by templatizing sales collaterals (case studies, ROI calculators,whitepapers) with Sales leadership, resulting in shorter sales cycles Revenue Growth: Scaled ~₹3.5 Cr in repeat business via targeted renewal campaigns & cross-selling logistics tech solutions to enterprise and SME clients Boosted retention by 8% by implementing client-feedback loops to create account-based growth playbooks for Herbalife, Decathlon, Taj Hotels, ID Fresh Enabled 20% pricing premium by analyzing 10+ competitors, identifying underserved Tier-2 segments & positioning company with tech as differentiator Content & Digital Marketing: Secured 15+ Tier-1 media features via thought-leadership initiatives that boosted credibility for investors & stakeholders Increased Google Ads CTR by ~12% by crafting high-intent copy, defining precise target segments and advising on region-level optimisation priorities Expanded LinkedIn reach by 6× (10K→60K impressions/month) & brand awareness by 54% through structured storytelling & stakeholder-driven content Reduced driver attrition by 10% via storytelling-driven app content & campaigns showcasing peer drivers' income growth and their improved lifestyle Drafted award nominations that won Blowhorn 4 industry awards (eg. LEAPS by Ministry of Commerce), building investor confidence before funding

Trending News Editor at MEA WorldWide, Dec 2021 - Mar 2022 · 4 mos, - Assisted a team of experienced writers with finding top trending news for an international audience - Helped find breaking news that went viral and were later covered by leading US or UK-based publications - Oversaw copies, aided writers with efficient time-saving tools, and helped the team churn out quality content while maintaining a large volume - Managed the Instagram account for the magazine and helped to increase the outreach by 50% in just 3 months - Learned and executed best SEO tactics and Google Analytics metrics to fetch more views and readership

Entertainment Correspondent at MEA WorldWide, Jan 2021 - Dec 2021 · 1 yr, - Wrote articles around a wide range of topics — from US politics to celebrity-centric news — that were read and shared by 10 million+ followers each day - Wrote long-format op-ed pieces that received commendable appreciation - Helped figure out strategies to optimize content and improve reach to the maximum, thereby fetching more than 7 million views in stories per month

Education

Master of Business Administration - MBA, Indian School of Business

Bachelor of Science, St. Xavier's College (Autonomous), Kolkata