Headline

Service Designer@Amura.ai (Prev Urban Company, Tata Elxsi)

About

Hi! I’m a Service Designer at Amura Health, with previous stints at Urban Company and Tata Elxsi. I hold a B.Des in Human-Centered Design from Srishti Institute of Art, Design and Technology. I work at the intersection of UX, design research, and systems thinking, designing scalable service experiences in digital healthcare. I enjoy breaking down complex journeys, identifying friction points, and co-creating solutions that are not just functional — but human. Curious by nature, I thrive on experimentation, iteration, and continuous learning. Whether I’m mapping a multi-touchpoint journey or running a user interview, I’m always asking: how can this be better? When I’m not designing, I’m either hunting down new music (human Shazam alert 🎶) or relishing my mom’s home-cooked food — my ultimate comfort zone. Let’s connect if you’re into design, healthcare, or just great playlists!

Location

Chennai

AI stack

claude

deepseek

gemini

grok

notebooklm

perplexity

Work experience

Service Designer at Amura Health, Apr 2025 - Present · 1 yr 6 mos, Chennai, Tamil Nadu, India

User Researcher at Urban Company, Aug 2024 - Mar 2025 · 8 mos, Conducted primary and secondary research across multiple service categories, uncovering user needs and product gaps. Led 15+ in-home visits to identify real-world usage challenges and installation issues for smart home products. Ran rapid usability testing to enable same-day design decisions and iterations. Analysed 200+ research sources to surface trends and inform product and design strategies. Synthesised insights from 500+ customer queries (Amazon, Flipkart, YouTube, helpline data) to pinpoint recurring pain points and improve content clarity. Collaborated with cross-functional teams to translate research into actionable product and design improvements.

Design Researcher at Tata Elxsi, Jun 2023 - Jul 2024 · 1 yr 2 mos, Bengaluru, Karnataka, India

Design Researcher at Tata Elxsi, Jun 2022 - Nov 2022 · 5 mo, Bengaluru, Karnataka, India, - Responsible for conducting detailed secondary research, competitive benchmarking - Planning workshops and conducting them along with the team - Analysing the data and gaining insights - Creating the final deliverable along with the team

Education

Bachelor of Design, Human Centered Design, Srishti Manipal Institute of Art, Design and Technology

Biology/Biological Sciences, General, Narayana Junior College - India

Public links

sayantanimukherjee167.space: https://www.sayantanimukherjee167.space/