---
title: "Sayantan Mahato - Marketing Intern in Mumbai Metropolitan Region | Tal"
description: "Meet Sayantan Mahato, Marketing Manager | Brand, Growth & Content Marketing | MICA MBA | FMCG · SaaS · Fintech | ex - o3 Capital, goSTOPS, Beyond Snack based in Mumbai Metropolitan Region."
image: "https://tal.club/meet/sayantan-mahato/share-image"
---

# Sayantan Mahato on Tal

## Headline

Marketing Manager \| Brand, Growth & Content Marketing \| MICA MBA \| FMCG · SaaS · Fintech \| ex \- o3 Capital, goSTOPS, Beyond Snack

## About

I started out writing code and ended up writing brand strategy, and the path between explains how I think\. I’m a marketer with a Computer Engineering degree and a MICA MBA\. I’ve built a content function from scratch at a B2B SaaS startup, run corporate communications for an investment bank, and built the go\-to\-market case for a new FMCG product, from field research to pricing\. The thread through all of it is research: I want to understand the person on the other end before I write a word\. The engineering side shows up in how I work, comfortable with numbers, quick to build, and deep into how AI is reshaping the craft\. Brand, content, product marketing, communications\. Strategic thinking, hands\-on execution\. Always happy to talk\.

## Location

Mumbai Metropolitan Region

## Work experience

Marketing Intern at Beyond Snack, Apr 2026 \- Jun 2026 · 3 mos, Mumbai

Marketing Lead at peopleHum, Oct 2024 \- Feb 2025 · 5 mos, Mumbai, Maharashtra, India, \- Built a brand\-marketing vertical from scratch—conducted 35\+ interviews to assemble a seven\-specialist, cross\-functional crew spanning brand management, paid, social, email and launch\-content\. \- In 90 days, omni\-channel campaigns and funnel tweaks lifted daily MQLs 50 % \(60 → 90\), tripled LinkedIn reach \(300 → 800 impressions; engagement 2 % → 10 %\) and launched locale\-specific email programs for Zimbabwe, Rwanda and the Philippines that average 7 % opens and 1 % CTR\. \- AI\-driven paid media sliced CPC/CPA 20 %, boosted ROAS 15 %, and generated 12 % more qualified revenue—all while safeguarding a consistent, global brand voice\.

Corporate Communications Manager at o3 Capital, Apr 2024 \- Sep 2024 · 6 mos, Mumbai, Maharashtra, India, \- Rolled out a 360° annual marketing blueprint spanning paid, owned, earned, and social channels, while steering all corporate handles—LinkedIn, Facebook, Twitter, and Instagram—with conversion\-focused content\. \- Placed C\-suite opinion pieces in marquee outlets like NDTV Profit, amplifying brand authority and fuelling pipeline\. \- Accelerated LinkedIn posts CTR by 40 % and boosted email\-campaign open rates by 30%

Marketing Strategist at goSTOPS, Jun 2023 \- Mar 2024 · 10 mos, Ahmedabad, Collaborated with GoStops to analyze online internet\-based communities and understand white\-space in the online travel community Formulated a comprehensive discussion guide and conducted 22\+ in\-depth interviews, used projective techniques of young frequent travelers all over India Analyzed more than 50\+ digital artifacts to understand travelling and backpacking subculture

Digital Content Manager at HDFC Bank, Apr 2023 \- Jun 2023 · 3 mos, Mumbai, Maharashtra, India, Actively scouted prominent platforms where Gen Z is active to target them effectively with HDFC Bank’s content Determined diverse cost\-efficient ways to leverage these platforms, optimizing bank’s marketing budget Conducted a comprehensive social media audit to evaluate HDFC Bank’s current presence and provided practical recommendations for augmenting HDFC Bank’s strategies

## Education

MICA \| The School of Ideas

Computer Engineering, Computer Engineering, Don Bosco Institute of Technology \(D\.B\.I\.T\)

[View the original profile](https://tal.club/meet/sayantan-mahato)

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