Headline

Marketing Manager | Brand, Growth & Content Marketing | MICA MBA | FMCG · SaaS · Fintech | ex - o3 Capital, goSTOPS, Beyond Snack

About

I started out writing code and ended up writing brand strategy, and the path between explains how I think. I’m a marketer with a Computer Engineering degree and a MICA MBA. I’ve built a content function from scratch at a B2B SaaS startup, run corporate communications for an investment bank, and built the go-to-market case for a new FMCG product, from field research to pricing. The thread through all of it is research: I want to understand the person on the other end before I write a word. The engineering side shows up in how I work, comfortable with numbers, quick to build, and deep into how AI is reshaping the craft. Brand, content, product marketing, communications. Strategic thinking, hands-on execution. Always happy to talk.

Location

Mumbai Metropolitan Region

Work experience

Marketing Intern at Beyond Snack, Apr 2026 - Jun 2026 · 3 mos, Mumbai

Marketing Lead at peopleHum, Oct 2024 - Feb 2025 · 5 mos, Mumbai, Maharashtra, India, - Built a brand-marketing vertical from scratch—conducted 35+ interviews to assemble a seven-specialist, cross-functional crew spanning brand management, paid, social, email and launch-content. - In 90 days, omni-channel campaigns and funnel tweaks lifted daily MQLs 50 % (60 → 90), tripled LinkedIn reach (300 → 800 impressions; engagement 2 % → 10 %) and launched locale-specific email programs for Zimbabwe, Rwanda and the Philippines that average 7 % opens and 1 % CTR. - AI-driven paid media sliced CPC/CPA 20 %, boosted ROAS 15 %, and generated 12 % more qualified revenue—all while safeguarding a consistent, global brand voice.

Corporate Communications Manager at o3 Capital, Apr 2024 - Sep 2024 · 6 mos, Mumbai, Maharashtra, India, - Rolled out a 360° annual marketing blueprint spanning paid, owned, earned, and social channels, while steering all corporate handles—LinkedIn, Facebook, Twitter, and Instagram—with conversion-focused content. - Placed C-suite opinion pieces in marquee outlets like NDTV Profit, amplifying brand authority and fuelling pipeline. - Accelerated LinkedIn posts CTR by 40 % and boosted email-campaign open rates by 30%

Marketing Strategist at goSTOPS, Jun 2023 - Mar 2024 · 10 mos, Ahmedabad, Collaborated with GoStops to analyze online internet-based communities and understand white-space in the online travel community Formulated a comprehensive discussion guide and conducted 22+ in-depth interviews, used projective techniques of young frequent travelers all over India Analyzed more than 50+ digital artifacts to understand travelling and backpacking subculture

Digital Content Manager at HDFC Bank, Apr 2023 - Jun 2023 · 3 mos, Mumbai, Maharashtra, India, Actively scouted prominent platforms where Gen Z is active to target them effectively with HDFC Bank’s content Determined diverse cost-efficient ways to leverage these platforms, optimizing bank’s marketing budget Conducted a comprehensive social media audit to evaluate HDFC Bank’s current presence and provided practical recommendations for augmenting HDFC Bank’s strategies

Education

MICA | The School of Ideas

Computer Engineering, Computer Engineering, Don Bosco Institute of Technology (D.B.I.T)