---
title: "Sayantan Bar - Founder and Growth Operations Lead in Bengaluru | Tal"
description: "Meet Sayantan Bar, Growth Marketing Manager | CRM, Performance Marketing & Go-to-Market for D2C, Omnichannel Retail | Built a ₹600+ Cr retailer’s first digital function, then a D2C brand 0→1 | CAC · Retention • Partnership • ₹60L+ budgets based in Bengaluru. AI stack includes claude, gemini, and Ch..."
image: "https://tal.club/meet/sayantan-bar/share-image"
---

# Sayantan Bar on Tal

## Headline

Growth Marketing Manager \| CRM, Performance Marketing & Go\-to\-Market for D2C, Omnichannel Retail \| Built a ₹600\+ Cr retailer’s first digital function, then a D2C brand 0→1 \| CAC · Retention • Partnership • ₹60L\+ budgets

## About

I build growth functions that didn't exist before\. Twice: once inside a ₹650\+ Cr retail chain that had never run a digital campaign, and once from zero as the founder of a D2C brand\. WHAT I DO CRM and retention, go\-to\-market strategy, Performance marketing, MarOps that ties them together\. I own the full funnel \- paid acquisition, lifecycle, creative, attribution and the reporting layer underneath, not one channel inside somebody else's system\. HARSHA \(Prakash Retail Pvt\. Ltd\.\) \- Marketing Manager, 2018\-2021 A more than 35\-year\-old, ₹650\+ Cr consumer durables chain\. 20\+ stores across Karnataka\. Zero digital marketing function\. I built it\. • ₹60L\+ annual omni\-channel budget owned end\-to\-end \- digital, OOH, print, events, in\-store • \+30% store footfall and \+22% online conversion in 12 months • 34% repeat\-purchase rate through a loyalty program designed and launched • \+25% YoY in the IT category via co\-marketing with Samsung, Apple, HP, Lenovo and LG for IT Category events • 4 store launches, averaging 120% of target footfall in opening week • One flagship quarterly campaign delivering \~10% of annual revenue HOSTELCO \- Founder & Growth Operations Lead, 2023–present D2C student essentials\. Bootstrapped\. Sold on campus and online\. → ₹18L revenue in 90 days from a standing start → CAC under ₹10 against a ₹250–300 category benchmark — because acquisition ran through campus partnerships and on\-ground distribution, not paid media alone → 3\.8x ROAS on Meta across 12\+ creative variants → Two\-tier bundle architecture \(₹3,599 and ₹5,499\) built on upsell and cross\-sell flows → 98% repeat rate in the first cohort, via WhatsApp and loyalty sequences Paused deliberately\. The model worked; scaling it needed capital I chose not to raise\. WHAT I'M LOOKING FOR A full\-time Growth Marketing, Performance Marketing or GTM role at a D2C or omnichannel consumer brand where the brief is "figure out what works, then scale it\." I'm most useful where the growth system is missing or half\-built\. STACK Meta Ads Manager · Klaviyo · Shopify · Google Tag Manager · Power BI Bengaluru\+Mumbai\. Open to conversations, including exploratory ones \- bar\.sayantan@yahoo\.co\.in

## Location

Bengaluru

## AI stack

claude

gemini

ChatGPT

## Work experience

Founder and Growth Operations Lead at HostelCo\., Mar 2023 \- Mar 2026 · 3 y, Bengaluru, Karnataka, India, ▪ Founded startup providing hostel essentials to students at institutional campuses ▪ ₹10 Lakh\+ revenue within first 2–3 months Generated ▪ Developed GTM strategy, brand positioning, and digital \+ on\-ground growth campaigns ▪ Built campus partnerships for procurement, distribution, and brand awareness and business opportunities ▪ Led go\-to\-market strategy and growth marketing ▪ Managed marketing operations and partnerships ▪ Executed digital campaigns for customer acquisition ▪ Managed budgets and campaign execution

Marketing & Operations Lead at Future Nirmaan Enterprises, Oct 2021 \- Mar 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Deliberate move into B2B commercial operations to build competitive\-bid strategy, multi\-stakeholder management, and long\-cycle relationship pipelines \- directly applicable to consultative, client\-facing growth roles\. • Owned project identification, competitive bid \(tender\) preparation, labour\-supply coordination, and project\-manager relationships to sustain a repeat\-contract pipeline\.

Marketing Manager at PRAKASH RETAIL PRIVATE LIMITED, Oct 2018 \- Oct 2021 · 3 yrs 1 mo, Udupi, Bangalore, Hubli, Mysore, Belgaum, Dhadwad, Mangalore, Shivamogga, Kundapura, Kalaburagi, • Managed regional marketing across multiple cities for HARSHA \- consumer durables retail chain of 18\+ stores\. • Planned and executed integrated campaigns \(offline \+ digital \+ in\-store\)\. • Pioneered digital marketing adoption in 2019 for a 35\-year\-old retail brand across all HARSHA stores in Karnataka\. • Drove store footfall, seasonal promotions, and sales\-led marketing initiatives\. • Owned full marketing for the Annual Brand Sale \- around 10% of yearly revenue in 7 days \(50\-60 Cr\)\. • Managed vendors, budgets, and media planning\. • Worked closely with sales teams to align campaigns with revenue goals\. • 30% increase in foot traffic & online conversions Delivered\. • Orchestrated launch of 4 new brand stores with integrated digital, OOH, and print campaigns\. • Identified school/college youth as an under\-served, high\-intent IT segment \(smartphones \+ laptops\); targeted via digital campaigns and co\-marketing with Samsung, Apple, HP, Lenovo, LG \- grew IT category 25% YoY\. • Drove Loyalty Programs, Agency Partnerships, & Flagship Quarterly Campaigns \(1 event:10% yearly Revenue\)\. Skills: retail marketing, brand campaigns, regional marketing, consumer marketing, OOH, Newspaper ads: Print Media, Hoardings etc, Go\-to\-Market Strategy\.

Sales Consultant at Tommy Hilfiger, Jan 2014 \- Jul 2015 · 1 y 6 mo, Bengaluru, Karnataka, India, • Focused on sales, delegated responsibilities, managed customers, and consulted them with contemporary fashion\. • Secured best salesman of the year award at the Orion mall, Bengaluru store\.

## Education

PGDM \(Master of Business Administration\), Marketing/Marketing Management, General, JAGSoM \- Jagdish Sheth School of Management

Bachelor of Engineering, Mechanical Engineering, East west institute of technology

## Public links

- sayantan\-professional\-portfolio\.lovable\.app: https://sayantan\-professional\-portfolio\.lovable\.app/

[View the original profile](https://tal.club/meet/sayantan-bar)

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