Headline

Growth Marketing Manager | CRM, Performance Marketing & Go-to-Market for D2C, Omnichannel Retail | Built a ₹600+ Cr retailer’s first digital function, then a D2C brand 0→1 | CAC · Retention • Partnership • ₹60L+ budgets

About

I build growth functions that didn't exist before. Twice: once inside a ₹650+ Cr retail chain that had never run a digital campaign, and once from zero as the founder of a D2C brand. WHAT I DO CRM and retention, go-to-market strategy, Performance marketing, MarOps that ties them together. I own the full funnel - paid acquisition, lifecycle, creative, attribution and the reporting layer underneath, not one channel inside somebody else's system. HARSHA (Prakash Retail Pvt. Ltd.) - Marketing Manager, 2018-2021 A more than 35-year-old, ₹650+ Cr consumer durables chain. 20+ stores across Karnataka. Zero digital marketing function. I built it. • ₹60L+ annual omni-channel budget owned end-to-end - digital, OOH, print, events, in-store • +30% store footfall and +22% online conversion in 12 months • 34% repeat-purchase rate through a loyalty program designed and launched • +25% YoY in the IT category via co-marketing with Samsung, Apple, HP, Lenovo and LG for IT Category events • 4 store launches, averaging 120% of target footfall in opening week • One flagship quarterly campaign delivering ~10% of annual revenue HOSTELCO - Founder & Growth Operations Lead, 2023–present D2C student essentials. Bootstrapped. Sold on campus and online. → ₹18L revenue in 90 days from a standing start → CAC under ₹10 against a ₹250–300 category benchmark — because acquisition ran through campus partnerships and on-ground distribution, not paid media alone → 3.8x ROAS on Meta across 12+ creative variants → Two-tier bundle architecture (₹3,599 and ₹5,499) built on upsell and cross-sell flows → 98% repeat rate in the first cohort, via WhatsApp and loyalty sequences Paused deliberately. The model worked; scaling it needed capital I chose not to raise. WHAT I'M LOOKING FOR A full-time Growth Marketing, Performance Marketing or GTM role at a D2C or omnichannel consumer brand where the brief is "figure out what works, then scale it." I'm most useful where the growth system is missing or half-built. STACK Meta Ads Manager · Klaviyo · Shopify · Google Tag Manager · Power BI Bengaluru+Mumbai. Open to conversations, including exploratory ones - bar.sayantan@yahoo.co.in

Location

Bengaluru

AI stack

claude

gemini

ChatGPT

Work experience

Founder and Growth Operations Lead at HostelCo., Mar 2023 - Mar 2026 · 3 y, Bengaluru, Karnataka, India, ▪ Founded startup providing hostel essentials to students at institutional campuses ▪ ₹10 Lakh+ revenue within first 2–3 months Generated ▪ Developed GTM strategy, brand positioning, and digital + on-ground growth campaigns ▪ Built campus partnerships for procurement, distribution, and brand awareness and business opportunities ▪ Led go-to-market strategy and growth marketing ▪ Managed marketing operations and partnerships ▪ Executed digital campaigns for customer acquisition ▪ Managed budgets and campaign execution

Marketing & Operations Lead at Future Nirmaan Enterprises, Oct 2021 - Mar 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, • Deliberate move into B2B commercial operations to build competitive-bid strategy, multi-stakeholder management, and long-cycle relationship pipelines - directly applicable to consultative, client-facing growth roles. • Owned project identification, competitive bid (tender) preparation, labour-supply coordination, and project-manager relationships to sustain a repeat-contract pipeline.

Marketing Manager at PRAKASH RETAIL PRIVATE LIMITED, Oct 2018 - Oct 2021 · 3 yrs 1 mo, Udupi, Bangalore, Hubli, Mysore, Belgaum, Dhadwad, Mangalore, Shivamogga, Kundapura, Kalaburagi, • Managed regional marketing across multiple cities for HARSHA - consumer durables retail chain of 18+ stores. • Planned and executed integrated campaigns (offline + digital + in-store). • Pioneered digital marketing adoption in 2019 for a 35-year-old retail brand across all HARSHA stores in Karnataka. • Drove store footfall, seasonal promotions, and sales-led marketing initiatives. • Owned full marketing for the Annual Brand Sale - around 10% of yearly revenue in 7 days (50-60 Cr). • Managed vendors, budgets, and media planning. • Worked closely with sales teams to align campaigns with revenue goals. • 30% increase in foot traffic & online conversions Delivered. • Orchestrated launch of 4 new brand stores with integrated digital, OOH, and print campaigns. • Identified school/college youth as an under-served, high-intent IT segment (smartphones + laptops); targeted via digital campaigns and co-marketing with Samsung, Apple, HP, Lenovo, LG - grew IT category 25% YoY. • Drove Loyalty Programs, Agency Partnerships, & Flagship Quarterly Campaigns (1 event:10% yearly Revenue). Skills: retail marketing, brand campaigns, regional marketing, consumer marketing, OOH, Newspaper ads: Print Media, Hoardings etc, Go-to-Market Strategy.

Sales Consultant at Tommy Hilfiger, Jan 2014 - Jul 2015 · 1 y 6 mo, Bengaluru, Karnataka, India, • Focused on sales, delegated responsibilities, managed customers, and consulted them with contemporary fashion. • Secured best salesman of the year award at the Orion mall, Bengaluru store.

Education

PGDM (Master of Business Administration), Marketing/Marketing Management, General, JAGSoM - Jagdish Sheth School of Management

Bachelor of Engineering, Mechanical Engineering, East west institute of technology

Public links

sayantan-professional-portfolio.lovable.app: https://sayantan-professional-portfolio.lovable.app/