Headline

Lead Experience Designer | AI-First Product Designer | Enterprise Systems | Data-Driven UX | Accessibility and Inclusivity | Ex-Dr. Reddy’s Laboratories

About

I envision futures — and build them. AI-first Senior Product Designer with 5+ years delivering research-driven, data-informed design at enterprise scale. Integrates intelligent systems and automation natively into the design workflow — using Figma AI, Claude Code, Cursor, and Lovable for rapid prototyping, generative research synthesis, and faster iteration. In this AI-native era, I use AI as my co-pilot — delivering better without compromising quality or craft. I thrive designing experiences that are intuitive, simple, meaningful, and engaging — breaking complex problems into human ideas that reduce cognitive overload and drive real outcomes. I've shipped work that cut task completion time by 45%, reduced operational effort by 72%, and helped teams at Barclays and Dr. Reddy's navigate some of the most complex, high-stakes workflows in their industries. I graduated from ISDI × Parsons, New York. I think in systems, work across functions, and never run out of curiosity. In a world transforming faster than most roadmaps can keep up with — I help teams imagine what their product should become, then get it built. → Strategy. Technology. Collaboration. That's how futures happen. Contact: sm.official1217@gmail.com

Location

Bengaluru

Work experience

Lead Experience Designer at WongDoody, Sep 2025 - Present · 1 yr, Bengaluru, Karnataka, India, Led end-to-end design ownership across 7 FinCrime workflows, managing a team of 5 designers and translating complex regulatory requirements into scalable intelligent enterprise solutions that improve investigator efficiency. Conceived and led the design of Barclays AI — an in-app agentic AI assistant for task scoping (single-task vs multi-task modes), page summarisation, insight generation, and guided next-action recommendations for financial crime investigators. Introduced AI-assisted design ideation and review cycles using Figma AI — reducing manual design effort by ~40%, enabling faster iteration and validation across delivery sprints. Established decision traceability and governance framework through documented MOMs, defined approval channels, quarterly reviews, and weekly client forums — reducing rework by 30% and improving cross-functional stakeholder alignment. Defined reusable UX guidelines and design patterns for consistency, scalability, and regulatory clarity — improving delivery velocity by 25% across interconnected financial crime journeys.

Lead UX Designer- API business unit at Dr. Reddy's Laboratories, May 2025 - Present · 1 yr 4 mos, Leading UX strategy and execution for the Active Pharmaceutical Ingredient (API) business unit, driving design impact across critical internal tools and data systems.In this role: - Mentoring and guiding junior designers, fostering growth through feedback, reviews, and hands-on support. - Managing multiple cross-functional projects from discovery to delivery, aligning design efforts with business goals. - Bringing user-centric design thinking into pharma workflows to improve efficiency, decision-making, and adoption. 💊 APIs (Active Pharmaceutical Ingredients) are the core compounds responsible for the therapeutic effects of drugs.

UX Designer at Dr. Reddy's Laboratories, Aug 2023 - Present · 3 yrs 1 mo, -Led multiple cross-functional projects (30+) across R&D, North America & India Business, API, Supply Chain, and central initiatives, driving business optimization and digital transformation reducing task completion time by 45% while increasing user adoption by 28%. -Revamped the B2B API analytics chatbot experience for a 600+ user base in market intelligence, improving usability and boosting work efficiency by 36%. -Designed and implemented accessibility guidelines in the in-house design system for 300+ enterprise applications, improving experience for 1,000+ users. Audited company website, intranet, and B2C platforms for accessibility compliance to enhance inclusivity and reduce compliance and financial risks. -Designed and delivered 7+ data analytics dashboards for supply chain, streamlining large-scale data management, risk analysis, and inventory tracking—reducing time and effort by 72% and increasing user adaptability by 36%. -Mentored 4+ junior designers and led cross-functional collaboration on enterprise apps, dashboards, and AI-driven UX. Conducted stakeholder workshops and implemented a scalable UX framework, boosting insight generation by 42%, operational efficiency by 30% and driving strategic decision-making.

Design Intern at Dr. Reddy's Laboratories, May 2023 - Aug 2023 · 4 mos, -Designed an R&D budget tracking and financial operations platform, reducing paperwork and processing time by 55% for 100+ users. -Designed for the landing page dashboard for an in-house product portfolio application, covering 30+ product archetypes and empowering 2,000+ users with data-driven insights.

Experience & Communication Designer at Three Fourth Solutions, Jan 2021 - Jan 2022 · 1 yr 1 mo, Kolkata, West Bengal, India, -Led UX-driven brand storytelling by designing visually engaging marketing collateral and digital touchpoints, resulting in a 35% boost in audience engagement. -Collaborated with cross-functional teams to create user-first experiences across web, social, and offline media, ensuring consistent visual identity and messaging. -Worked with renowned brands including Hard Rock Cafe (Kolkata), Novotel (Guwahati), Raymond, Utech (Ultratech), DLF Cyberhub, Chai Break (Kolkata) and Rajasthan Forum to shape customer experiences through strategy and digital design.

UI/UX Illustrator and Visual Designer at MyCaptain, Mar 2020 - Jan 2021 · 11 mos, Bengaluru, Karnataka, India, -Designed 500+ high-quality illustrations for 50+ workshops, enhancing the onboarding and user journey, user engagement & learning experiences. -Partnered with product and content teams to improve micro-interactions and visual storytelling within the platform, making complex information easily digestible. -Co-created visual UX content for e-learning modules, ensuring clarity and motivation for learners through consistent iconography, data visuals, and engaging and delightful illustrations.

Education

Postgraduate Degree, Design and Innovation, ATLAS SkillTech University

Master's degree, New Media Technology, Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal