Headline

Semiconductor Product Marketing & GTM | Power Electronics & Wireless Connectivity | Product Strategy, Positioning & Pricing | Design-In & Market Development

About

I lead product marketing at iVP Semiconductor, a Bengaluru-based fabless company, across power semiconductors and wireless connectivity. My career began in embedded hardware engineering and has evolved into global product marketing, product strategy, and go-to-market (GTM) execution.' I translate complex semiconductor technologies into differentiated product positioning, compelling value propositions, and commercial opportunities. CORE EXPERTISE • Semiconductor Product Marketing and GTM Strategy • Product Positioning, Messaging and Pricing • Product Portfolio Strategy and Commercialization • Competitive Intelligence and Market Segmentation • Voice of Customer and Product Roadmap Strategy • Design-In Acceleration, OEM Engagement and Distributor Development WHAT I WORK ON At iVP Semiconductor, I work across product positioning, market development, competitive intelligence, technical marketing, and sales enablement for power semiconductor and connectivity portfolios. Previously, I spent over three years at Silicon Labs in product marketing for semiconductor and IoT solutions, contributing to global marketing initiatives, product positioning, go-to-market execution, and ecosystem development. At Millennium Semiconductors, I worked across semiconductor and connectivity portfolios, supporting product management, customer engagement, solution positioning, and commercial development. I began my career in embedded hardware engineering at L&T Technology Services, developing a technical foundation that helps me connect engineering considerations with customer needs and business strategy. I hold an MBA from Masters Union and an engineering degree, combining technical understanding with commercial and strategic thinking. AREAS OF INTEREST Power Semiconductors | SiC & GaN | Wireless Connectivity | EV Power Electronics | Smart Metering | Industrial IoT | India's Semiconductor Ecosystem I share perspectives on semiconductor technologies, product strategy, technology adoption, and India's evolving electronics ecosystem. If you work in semiconductors, power electronics, wireless connectivity, or technology GTM, Id welcome the opportunity to connect and exchange perspectives.

Location

Greater Bengaluru Area

AI stack

claude

perplexity

Canva Magic Studio

ChatGPT

Figma Make

HeyGen

Work experience

Product & Content Marketing Lead at iVP Semiconductor, Mar 2026 - Present · 8 mos, Bengaluru, Karnataka, India, Leading product marketing and go-to-market strategy at iVP Semiconductor, translating semiconductor technologies into differentiated market propositions and customer-focused solutions. • Product Marketing & GTM: Drive product positioning, messaging, and go-to-market planning across power semiconductor and IoT connectivity portfolios. • Power Semiconductors: Lead marketing initiatives for automotive-grade MOSFETs, DC-DC converters, and traction inverter solutions. • Wireless Connectivity: Support product positioning for LTE Cat 1 bis, Wi-Fi, Bluetooth Low Energy (BLE), and Matter-based connectivity technologies. • Technical Marketing: Develop product catalogs, and marketing collateral that communicate product capabilities and application benefits. • Market Intelligence: Conduct competitive benchmarking, market research, and customer discovery to identify differentiation opportunities and inform product strategy. • Customer & Channel Engagement: Engage with OEMs, potential customers, and distributors to understand application requirements and support market development. • Campaigns & Industry Events: Lead marketing campaigns, trade-show initiatives, and promotional activities to strengthen brand visibility and product awareness.

Associate Product Manager at Millennium Semiconductors, Nov 2025 - Feb 2026 · 4 mos, Pune District, I worked on product management and commercial development across semiconductor and connectivity portfolios, supporting customer engagement, solution positioning, and business development initiatives. Key Responsibilities & Contributions • Product Management: Supported product positioning and portfolio development across semiconductor and connectivity solutions, aligning product capabilities with customer application requirements. • OEM Engagement: Engaged with OEMs and prospective customers to understand technical requirements, identify application opportunities, and communicate relevant product solutions. • Solution Positioning: Developed customer-oriented value propositions to articulate product differentiation and address application-specific requirements. • Commercial Negotiations: Supported commercial discussions with customers and stakeholders to align product offerings with business requirements. • Design-In Opportunities: Identified and supported potential design-in opportunities through customer engagement and solution mapping. • Technology Ecosystem: Worked across semiconductor and connectivity portfolios involving technology providers such as Quectel, Digi International, Inpaq, and Semtech.

Product Marketing Manager II at Silicon Labs, Apr 2022 - Oct 2025 · 3 yrs 7 mos, Hyderabad, Led global product marketing initiatives for wireless connectivity solutions at Silicon Labs, translating semiconductor technologies into differentiated product positioning, go-to-market strategies, and customer value propositions. Key Contributions • Product Growth amp; GTM: Owned outbound GTM strategy for the EFR32FG28 Sub-GHz SoC, developing differentiated positioning, competitive messaging, and sales enablement. Contributed to 10+ confirmed design wins during 23% year-over-year product-line growth. • Portfolio Strategy & Pricing: Led positioning, pricing, and competitive strategy across a 300+ SKU MCU and wireless SoC portfolio, supporting commercial execution across global distributors and regional sales teams. • Product Launch & Market Development: Executed the launch of the EFR32FG25 Wi-SUN platform for smart metering and smart-city infrastructure through webinars, field events, technical enablement, and regional marketing campaigns. • Voice of Customer & Roadmap Influence: Translated cost-sensitivity feedback from 100+ customer engagements into a product roadmap decision to right-size security features for price-sensitive market segments, lowering BOM cost. • Competitive Intelligence & Sales Enablement: Converted global trade-show insights and competitive intelligence into product positioning and next-generation roadmap inputs. Developed 15+ launch assets supporting design-in progression at connected-device OEMs.

Engineer at L&T Technology Services, Aug 2018 - Sep 2020 · 2 y 1 mo, Bangalore

Education

Master of Business Administration - MBA, Masters' Union

Bachelor's degree, 6th Semester, Electrical and Computer Science Engineering, VSB - Technical University of Ostrava