Sayan Das profile photo 1 on Tal

Sayan Das

Associate Director , Flipkart

Bengaluru

7+ years of work experience

Flipkart
Apr 20265 mosPresent

On-site

POD lead for MLE on Shopsy Marketplace business (SOS). Heading both supply and demand side.
Flipkart
Sep 20257 mosMar 2026

Flipkart
Nov 20231 yr 10 mosAug 2025

Bengaluru, Karnataka, India

• Owned demand planning for the Mobiles BU — monthly volume/GMV planning and event-led demand calendars across FK, MP, Shopsy and Flipkart Minutes • Merchandising for FK mobiles - Built Mobile Finder on the category landing page (CLP) — a guided-selling tool solving discovery for both ON (existing) and NN customers • Work closely with analytics team to rejig the mobile propensity model to identify and target high replacement-cycle customers, combining device-age and price-propensity data into sharp cohorts for PN and merchandising pushes • Shopsy: Launched Mobiles category from zero in FY24, scaling GMV from Rs. 1,258 Cr to Rs. 3,168 Cr (+152% YoY) and category share from 0% to 37% in FY 2025 • Shopsy: Grew NC base from 3.27L to 4.5L (+50% YoY) and units from 10.4L to 21L (+110% YoY) via cohort-led push notifications, CRM, and Telegram campaigns • Shopsy: Scaled the Affiliate program by onboarding offline retailers as a B2B2C demand channel with customer-level incentive pass-through, unlocking incremental offline-to-online GMV • Flipkart Minutes: Solved cold-start challenge by building FSN x dark-store PPV tracking with the Analytics team for precise inventory placement • Flipkart Minutes: Exceeded FY25 AOP — Rs. 2,122 Cr achieved vs Rs. 2,028 Cr target
Reliance Retail
Nov 20219 mosJul 2022

Bangalore Urban, Karnataka, India

• Set up the Footwear LOB playbook. • Defined categories & cataloging. • Tested UAT & onboarded brands. • Pushed RFC model for top 20% picks. • Built Seller Referral Program. • Fixed seller payout issues. • Launched Voice of Seller for better CX.
VIP Industries Limited
Jun 20214 mosSep 2021

Bengaluru, Karnataka, India

• Managed a portfolio of 120 crore business in Luggage, handbags, and travel accessories for VIP Industries Limited. • Oversaw the PnL for the e-commerce channel, ensuring profitability and growth. • Implemented strategic initiatives to drive sales and increase market share in the competitive industry.
VIP Industries Limited
Oct 20208 mosMay 2021

Bangalore Urban, Karnataka, India

Managing E-commerce Key Accounts for Caprese and Skybags
BESTSELLER
Jun 20191 yrMay 2020

Bengaluru, Karnataka, India

• Lead online partner business for Bestseller Group, driving 14% of company sales. • Manage ₹180 Cr P&L for the online apparel portfolio. • Scaled Ajio SOR from ₹2.5 Cr to ₹10 Cr (400% YoY growth). • Grew Jack & Jones undergarments from ₹1 Cr to ₹7 Cr. • Incubated online-only Jack & Jones denim (SMU), adding ~5% YoY growth. • Streamlined warehouse ops via Unicommerce API, driving ~25% YoY growth.
Amazon
Dec 20162 yrs 6 mosMay 2019

Mumbai Area, India

Scaled a category from ₹0 to ₹300 Cr in 2.5 years and rewired how Amazon India's fashion sellers approached advertising — adoption went from 10% to 80%. • Drove Amazon India’s Get Big, Get Close, Get Fit strategy. • Scaled ethnic wear from ₹0 to ₹300 Cr, 120% YoY growth. • Onboarded AND, Global Desi, BIBA; scaled private label to 75% share. • Led pricing, cataloging, CX, and category P&L. • Added 15K selections via Prime, 130% YoY GMV growth. • Launched 100+ Seller Flex sellers, ₹180 Cr GMS. • Boosted Ad Monetization adoption from 10% to 80%. • Built Hero Seller framework, ₹85 Cr GMS.

Sayan’s AI Stack

anthropic apis
anthropic apis
antigravity
antigravity
claude code
claude code
claude
claude
glama
glama
grok
grok

Education

SYMBIOSIS INTERNATIONAL UNIVERSITY

Master of Business Administration (M.B.A.), Business Administration and Management, General

SYMBIOSIS INTERNATIONAL UNIVERSITY

20122 yrs2014

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Headline

Associate Director , Flipkart

About

E-commerce and category management professional with 12+ years across Flipkart, Amazon India, Reliance Retail, VIP Industries, and BESTSELLER Group. I scale businesses from zero through data-driven cohort strategies, customer propensity modelling, and offline-to-online distribution. Currently POD Lead for MLE on Shopsy Marketplace, owning both supply and demand. Highlights: →Owned Demand Planning for Flipkart Mobiles along with growth charters like Shopsy Mobiles , FK mobiles marketplace , FK Minutes Mobiles Scale up → Handled Sell for FK Mobiles - Built Mobile Finder and a customer propensity model for replacement-cycle targeting → Shopsy Mobiles: Rs. 0 → Rs. 3,168 Cr GMV (+152% YoY) → Exceeded Flipkart Minutes FY25 AOP by Rs. 94 Cr → Scaled Amazon Ethnic Wear: Rs. 0 → Rs. 300 Cr (120% YoY)

Location

Bengaluru

AI stack

anthropic apis

antigravity

claude code

claude

glama

grok

Work experience

Associate Director — MLE on Shopsy | Flipkart at Flipkart, Apr 2026 - Present · 5 mos, On-site, POD lead for MLE on Shopsy Marketplace business (SOS). Heading both supply and demand side.

Sell Head - Shopsy BGM and MLE at Flipkart, Sep 2025 - Mar 2026 · 7 mos

Flipkart Mobiles Planning and Sell at Flipkart, Nov 2023 - Aug 2025 · 1 yr 10 mos, Bengaluru, Karnataka, India, • Owned demand planning for the Mobiles BU — monthly volume/GMV planning and event-led demand calendars across FK, MP, Shopsy and Flipkart Minutes • Merchandising for FK mobiles - Built Mobile Finder on the category landing page (CLP) — a guided-selling tool solving discovery for both ON (existing) and NN customers • Work closely with analytics team to rejig the mobile propensity model to identify and target high replacement-cycle customers, combining device-age and price-propensity data into sharp cohorts for PN and merchandising pushes • Shopsy: Launched Mobiles category from zero in FY24, scaling GMV from Rs. 1,258 Cr to Rs. 3,168 Cr (+152% YoY) and category share from 0% to 37% in FY 2025 • Shopsy: Grew NC base from 3.27L to 4.5L (+50% YoY) and units from 10.4L to 21L (+110% YoY) via cohort-led push notifications, CRM, and Telegram campaigns • Shopsy: Scaled the Affiliate program by onboarding offline retailers as a B2B2C demand channel with customer-level incentive pass-through, unlocking incremental offline-to-online GMV • Flipkart Minutes: Solved cold-start challenge by building FSN x dark-store PPV tracking with the Analytics team for precise inventory placement • Flipkart Minutes: Exceeded FY25 AOP — Rs. 2,122 Cr achieved vs Rs. 2,028 Cr target

Category Lead — Footwear | JioMart Launch | Reliance Retail at Reliance Retail, Nov 2021 - Jul 2022 · 9 mos, Bangalore Urban, Karnataka, India, • Set up the Footwear LOB playbook. • Defined categories & cataloging. • Tested UAT & onboarded brands. • Pushed RFC model for top 20% picks. • Built Seller Referral Program. • Fixed seller payout issues. • Launched Voice of Seller for better CX.

Senior E-commerce Business Manager | Luggage & Travel | VIP at VIP Industries Limited, Jun 2021 - Sep 2021 · 4 mos, Bengaluru, Karnataka, India, • Managed a portfolio of 120 crore business in Luggage, handbags, and travel accessories for VIP Industries Limited. • Oversaw the PnL for the e-commerce channel, ensuring profitability and growth. • Implemented strategic initiatives to drive sales and increase market share in the competitive industry.

Category Manager — Luggage & Travel Accessories | Caprese & Skybags | VIP Industries at VIP Industries Limited, Oct 2020 - May 2021 · 8 mos, Bangalore Urban, Karnataka, India, Managing E-commerce Key Accounts for Caprese and Skybags

E-commerce Channel Manager — Fashion & Apparel | BESTSELLER at BESTSELLER, Jun 2019 - May 2020 · 1 yr, Bengaluru, Karnataka, India, • Lead online partner business for Bestseller Group, driving 14% of company sales. • Manage ₹180 Cr P&L for the online apparel portfolio. • Scaled Ajio SOR from ₹2.5 Cr to ₹10 Cr (400% YoY growth). • Grew Jack & Jones undergarments from ₹1 Cr to ₹7 Cr. • Incubated online-only Jack & Jones denim (SMU), adding ~5% YoY growth. • Streamlined warehouse ops via Unicommerce API, driving ~25% YoY growth.

Growth & BD Lead — Fashion Marketplace | Amazon India at Amazon, Dec 2016 - May 2019 · 2 yrs 6 mos, Mumbai Area, India, Scaled a category from ₹0 to ₹300 Cr in 2.5 years and rewired how Amazon India's fashion sellers approached advertising — adoption went from 10% to 80%. • Drove Amazon India’s Get Big, Get Close, Get Fit strategy. • Scaled ethnic wear from ₹0 to ₹300 Cr, 120% YoY growth. • Onboarded AND, Global Desi, BIBA; scaled private label to 75% share. • Led pricing, cataloging, CX, and category P&L. • Added 15K selections via Prime, 130% YoY GMV growth. • Launched 100+ Seller Flex sellers, ₹180 Cr GMS. • Boosted Ad Monetization adoption from 10% to 80%. • Built Hero Seller framework, ₹85 Cr GMS.

Education

Master of Business Administration (M.B.A.), Business Administration and Management, General, SYMBIOSIS INTERNATIONAL UNIVERSITY