Headline

Senior Product Designer | iF Award Winner UX Design 2025

About

What’s the secret sauce behind unforgettable user experiences? For me, it’s a mix of relentless curiosity, out-of-the-box problem-solving, and a knack for asking, “What if?” My journey in design has been about solving complex challenges, building impactful solutions, and mentoring others to do the same—while having a little fun along the way! 📌 Career Highlights: 🏆 Won the iF Design Award 2025 in UX Design for GamSense. ⚽ Elevated Global Fan Engagement: Spearheaded a sports experience project for beIN Sports, directly impacting 1.4 billion viewers globally, increasing fan engagement by 45%, and driving subscription growth. 👨‍💻 Empowered the Next Wave of Designers: Trained 150+ professionals in Figma and Design Systems, mentoring them to excel in their careers. 🌱 Transformative Design in Rural India: Created Nitara, a platform bridging the gap between farmers and veterinary care, enabling accessibility and fostering real-world impact. Whether I’m brainstorming big ideas, refining the smallest details, or inspiring the next generation of designers, I thrive at the intersection of creativity, strategy, and human connection. Ready to explore what’s next? Let’s create something amazing together.

Location

Bengaluru

AI stack

codex

cursor

elevenlabs

grok

v0

Zapier

Work experience

Senior User Experience Consultant at Deltatre, Aug 2025 - Present · 1 y 2 mo, Remote, - Led end-to-end product design for fan engagement and personalisation on Lega Serie A (1M+ downloads, 4.1 rating), Saudi Pro League (200K+ downloads) and PBR, delivering for 7 clients across the US, Europe and the Middle East. - Proposed a personalised fan wall instead of a standard card rail. After launch, the Saudi Pro League site's organic traffic rose 25% to 3.8M. - Customised a 4,500+ component white-label design system to each client's brand and contributed 50+ components, including custom sports data visualisations. - Redesigned the World Climbing website in 3 weeks: 40+ desktop and mobile screens and a new design system of 100+ components. - Extended Saudi Pro League to 11 iOS and Android home screen widgets, Live Activities, Dynamic Island, Apple Watch and Wear OS

Senior User Experience Designer at Ovyo, Aug 2025 - Present · 1 y 2 mo, Remote, Consultant assigned to Deltatre.

Senior Product Designer at Maatra, May 2025 - Aug 2025 · 3 mo, Bangalore, - Owned the 0-to-1 MVP design end to end and shipped 6 core features in 3 months with the founders. - Simplified how sensitive health data is collected, with caring and calm conversational flows shaped by empathy mapping. - Ran cross-functional ideation workshops to align feasibility, user value and go-to-market priorities. - Built a scalable atomic design system with semantic tokens to speed up engineering handoff.

Senior Experience Designer at Tata Elxsi, Jul 2023 - May 2025 · 1 y 10 mo, Bangalore, - Led a team of 6 redesigning beIN SPORTS' web and mobile experience for Euro 2024. Viewership grew 27% during the tournament, passing 1.2B cumulative views. - Raised average video watch time on beIN from 0.4x to 1.2x after the redesign. - Led a 9-designer team on GameSense, a white-label sports app that won the iF Design Award 2025 (UX). Also won the iF Design Award 2024. - Contributed to winning a ₹10Cr SuperSport deal. The solution is still used in Tata Elxsi pitches and has helped win 3+ more projects. - Built and scaled design systems that cut design iteration time by 50%, and trained 150+ designers in Figma and UI systems.

Product Designer at NITARA (GormalOne LLP), Feb 2022 - Jul 2023 · 1 y 5 mo, Bangalore, Designed web apps and a B2C mobile app for a dairy-tech product ecosystem.

Co Founder at Maslo Creative Consultancy, Mar 2021 - Jun 2022 · 1 y 3 mo, Remote, Co-founded a design consultancy working across hospitality, real estate, fitness and fashion.

Education

Bachelor of Arts - BA, Industrial and Product Design, Coventry University

Bachelor of Arts - BA, Industrial and Product Design, Rubika

Public links

sayalriyaz.webflow.io: https://sayalriyaz.webflow.io/