Headline

Brand Solutions Leader | Sports Marketing & Partnerships | Writer & Travel Content Creator | Helping Brands Grow Through Impactful Campaigns & Meaningful Partnerships

About

With 9+ years of hands-on experience in sports marketing, brand solutions, and client partnerships, I specialize in creating and executing high-impact campaigns that drive both revenue and brand engagement. What sets me apart? My ability to blend creativity with business acumen, whether it’s crafting compelling brand stories, ideating unique sponsorships, or building lasting client relationships. I thrive on collaborating with cross-functional teams and stakeholders to turn big ideas into award winning brand campaigns. Key Highlights: - Successfully drove multi-crore revenue growth through innovative sports campaigns. - Expert at translating client briefs into actionable, results-driven strategies. - Passionate writer and travel content creator with a knack for engaging storytelling. I’m always open to connecting with fellow professionals and exploring new opportunities in sports marketing, brand strategy, or content creation. 📩 Let’s connect! Reach me at sayakganguly@yahoo.com

Location

Bengaluru

AI stack

claude

gemini

meta

Canva Magic Studio

ChatGPT

Microsoft Copilot

Work experience

Assistant Manager - Brand Solutions at JioStar, Oct 2023 - Present · 3 yrs 1 mo, Bengaluru, Karnataka, India, My Role : • Presenting innovative ideas across diverse brands and categories through compelling presentations, while researching and creating brand opportunities. • Pitching and designing creative brand launches, presenting to clients and agencies to drive revenue. • Coordinating with sales teams, clients, media agencies, and internal stakeholders to decode brand briefs and propose tailored solutions. • Conceptualizing compelling concepts for events, merchandising options, and experiential marketing, ensuring customer engagement. • Managing coordination with external vendors for seamless execution of events and merchandising projects. Accomplishments: • Achieved Silver Award at Exchange4Media ICMA 2025 for Amazon Prime Video (Panchayat Integration) in the Best Content Marketing by Activity Film in a Campaign category. • Achieved Runner-up in Best Brand Integration – Broadcast for the Colgate Indian Sweets League campaign at Manifest Play Awards 2025. • Achieved Silver Award at IDMA 2025 for Santoor (Young Soch Diaries Integration) in the Best Use of Web Film in a Campaign category. • Won Best Digital Brand Video for Santoor (Young Soch Diaries Integration) at Digies 2025 (afaqs). • Led the South India brand solutions strategy, delivering double-digit revenue growth while training and onboarding 10+ cross-functional team members to ensure smooth integration and alignment with business goals.

Manager - Customer Success & Brand Solutions at Sportskeeda, Jul 2020 - Oct 2023 · 3 yrs 4 mos, Bengaluru, Karnataka, India, My Role : • Creating innovative, feasible solutions for Sportskeeda's clients which could be corporate brands, government institutions, federations, international clients/sports bodies. • Working closely with the sales team for proposal ideation for clients. • Preparing top of the class proposal presentations for generic media deck, sponsorships, customised proposals. • Ensuring complete execution of the campaign in the most seamless manner possible while maintaining profitability. • Coordinating closely with Content, Video, Tech, AdOps and other teams to ensure successful execution exceeding client expectations. • Sharing timely reports, invoices, follow-ups with clients/agencies. • Staying up-to-date with all market developments via daily research to identify news break-out, which sports events are happening and which brands are being associated with them, their players and otherwise. • Ideating and preparing marketing material around relevant tournaments/events via articles, Infographics etc.

Media Sales Specialist at Uber, Mar 2020 - May 2020 · 3 mos, Bengaluru Area, India, My Role : • Building the market and pipeline of clients from scratch for transit media advertising. • Ensuring steady Ancillary Revenue flow for Driver Partners sustained through constant demand creation. • Generating and managing B2B leads to partnerships with Brands and Agencies through online-offline platforms and methodologies. • Managing multiple campaigns with advertising agencies and brand accounts across Bangalore. • Providing solutions to brands on innovative outdoor and in-car advertising through transit media. • Working in tandem with the Uber Marketing, Operations and Community Operations team to ensure successful execution of campaigns.

Enterprise Account Manager (PAN India) at Uber, Oct 2019 - Feb 2020 · 5 mos, Bengaluru Area, India, My Role : • Grow the portfolio of accounts based on revenue and spend targets. • Have a deep engagement with every account to enable strategic growth opportunities. • Manage day-to-day communication with a portfolio of UberEATS restaurants and respond to inbound restaurant support issues and inquiries professionally and compassionately. • Assist in ongoing technical setup and account changes, while ensuring tools and resources are best utilized and well understood by our restaurant partners. • Provide ongoing education to restaurants on the UberEATS product and features. • Execute on the distribution of scaled and personal email communications to restaurants. • Analyze and report trends from restaurant feedback, to contribute to process and service improvements.

Technical Sales Engineer at Nalashaa Solutions, Jan 2019 - Sep 2019 · 9 mos, Bengaluru Area, India, Nalashaa provides software engineering services to ISVs, SaaS providers, Internet Firms and Technology companies along with expertise in RPA, BI, AI and IOT. Nalashaa also provides expertise in Healthcare IT solution for US payers, providers and HIT vendors under our company name Nalashaa Healthcare Solutions. My role : • Accountable for lead generation across multiple industries verticals. •This role requires me to have a broader range of skills including Business & Relationship Management and drive revenue with key-strategic relationships with C-Level executives. • Lead the Nalashaa engagement with partners and customers. Focused on solving customer challenges through technology, scalability and innovation. • Perform as an opener next to C-Level Executives in meetings to qualify potential opportunities in professional services leveraging quantitative and qualitative research.

Assistant System Engineer at Tata Consultacy Services, Aug 2017 - Oct 2018 · 1 y 2 mo, Bengaluru, My Role: • Worked in the retail POS domain for our clients Kingfisher UK, Modell's sporting goods USA and Castorama (France). • Performing Software Builds and Release Management using Apache Maven/Jenkins. • Leading the Sanity testing team in the Bangalore office with complete functional knowledge and testing all functional scenarios and defects in development using Postman Rest API and Soap UI. • Designing a framework for the online retail store for the clients using Html/Css/Bootstrap/AngularJs.

Education

Post Graduation in Management, Specialization in Sales and Digital Marketing, Institute of Management Technology, Ghaziabad

Bachelor of Technology, Electronics and Communication, Heritage Institute of Technology