---
title: "Sawood Alam - Manager - Strategy Performance Marketing in India | Tal"
description: "Meet Sawood Alam, Growth & Performance Marketing Manager | Scaling Subscription, App & D2C Businesses through Data-Driven Growth, Creative Strategy & Acquisition Systems based in India. AI stack includes claude, deepseek, and gemini."
image: "https://tal.club/meet/sawood-alam/share-image"
---

# Sawood Alam on Tal

## Headline

Growth & Performance Marketing Manager \| Scaling Subscription, App & D2C Businesses through Data\-Driven Growth, Creative Strategy & Acquisition Systems

## About

Growth & Performance Marketing professional with experience driving scalable growth across subscription, app, D2C, healthcare, FMCG, and content businesses through data\-driven strategy, experimentation, and performance marketing\. Over the years, I’ve worked across multiple high\-growth industries and business models, helping brands scale customer acquisition while improving profitability, retention, and overall marketing efficiency\. My experience spans platforms including Google, Meta, TikTok, Moloco, Taboola, and LinkedIn across both app and web ecosystems\. I enjoy solving business challenges through a combination of analytical thinking, creative strategy, consumer understanding, and continuous experimentation\. My work has largely focused on building scalable acquisition systems, improving CAC and ROAS, optimizing funnels, and enabling sustainable growth through data\-backed decision\-making\. Some key growth outcomes achieved across brands and categories: • Enabled 20× business growth for a startup within one year • Scaled a subscription platform from near\-zero to 50K\+ monthly subscribers • Increased paid subscriptions from \~100/day to \~1200/day through acquisition and funnel optimization • Delivered consistent 30–40% month\-over\-month subscriber growth for leading content platforms • Managed ₹50Cr\+ cumulative media spends across multiple industries • Reduced CAC by 40% while scaling acquisition and revenue growth • Drove 3× business growth within 90 days for a D2C brand through creative and portfolio optimization My approach combines growth strategy, performance marketing, creative experimentation, and business thinking to build systems that scale efficiently rather than relying on short\-term wins\.

## Location

India

## AI stack

claude

deepseek

gemini

grok

meta

perplexity

## Work experience

Manager \- Strategy Performance Marketing at Maino\.ai, Apr 2025 \- Jul 2026 · 1 yr 4 mos, Bengaluru, Karnataka, India · Hybrid, Led and scaled a high\-performance growth marketing team by interviewing 100\+ candidates and successfully hiring 10\+ strategic talent across performance marketing and growth functions\. Drove full\-funnel acquisition and revenue growth across platforms including Google, Meta, TikTok, Taboola, Moloco, and LinkedIn for app and web businesses, ensuring ROI\-led budget allocation, sustainable scaling, and profitability\. Enabled 20× business growth for an e\-pharma startup within one year through strategic performance optimization, aggressive creative experimentation, funnel improvements, and growth\-focused business strategies\. Scaled a regional microdrama platform from near\-zero to 50K\+ monthly subscribers while maintaining strong cost efficiency from day one through pricing experiments, AOV optimization, and acquisition scaling strategies\. Grew a Hindi microdrama platform from \~100 to \~1,200 paid subscriptions per day \(12× scale\) through targeted acquisition campaigns, iterative creative testing, web conversion funnel enablement, and product A/B experimentation focused on improving trial\-to\-subscription conversion rates\. Delivered consistent 30% \- 40% month\-over\-month subscriber growth for 7–8 consecutive months for a leading audio content platform through performance optimization, experimentation frameworks, and scaling strategies\. Strengthened long\-term client partnerships by building data\-driven growth roadmaps, identifying business gaps, and translating insights into prioritized action plans with measurable business outcomes\. Secured new business opportunities through high\-impact account audits, strategic pitch presentations, and in\-depth portfolio analysis for prospective clients across multiple industries\.

Assistant Manager \- Strategy Performance Marketing at Maino\.ai, Apr 2024 \- Mar 2025 · 1 yr, Bengaluru, Karnataka, India · Hybrid, Owned growth strategy across multiple industries including Agri, E\-Pharma, RMG, Audio Content, and Beauty, consistently driving revenue growth, acquisition scale, and performance efficiency for partner brands\. Built and institutionalized a creative analysis and experimentation framework across accounts, improving creative win rates, scaling high\-performing concepts faster, increasing ROAS, and reducing CAC through data\-backed testing\. Delivered 3× business growth within 90 days for a D2C agriculture brand by revamping creative strategy, optimizing product portfolio prioritization, and restructuring budget allocation\. Improved Google Ads efficiency by shifting 40% of spend toward top\-performing segments within the first month\. Reduced CAC by 40% for a leading audio content platform while doubling revenue contribution from Hindi\-speaking markets and enabling premium pricing expansion\. Delivered 100% month\-over\-month growth for an e\-pharma startup while maintaining CAC efficiency, improving ROAS, and sustaining AOV during aggressive scaling phases\. Scaled new\-user acquisition for an RMG brand by 3× within 3 months through funnel optimization, audience refinement, and performance\-driven creative strategy\. Led paid growth strategy for a beauty brand across catalog and performance campaigns, optimizing cross\-platform acquisition flows to improve conversion rates and increase AOV\.

Senior Performance Marketing Analyst at HiveMinds, Feb 2023 \- Feb 2024 · 1 yr 1 mo, Bengaluru, Managed ₹50Cr\+ in cumulative performance marketing spends, with monthly budgets exceeding ₹4Cr across multiple brands and business categories while driving scalable customer acquisition and ROI\-focused growth\. Worked across high\-growth industries including FMCG and Healthcare for brands such as BigBasket, Flipkart Health\+, and Portea Medical\. Led performance campaigns across channels including Google Search, Shopping, Display, Discovery, Performance Max, and Meta Ads, optimizing campaigns for scale, efficiency, and business growth\. Managed and optimized a catalog of 2\.2M\+ products on Google Merchant Center for BigBasket, ensuring feed quality, catalog health, and scalable campaign performance for one of India’s largest e\-commerce inventories\. Improved acquisition efficiency for BigBasket through ongoing portfolio management and feed optimization initiatives, resulting in a 25% reduction in CAC while scaling customer acquisition across Tier\-1 and Tier\-2 markets\. Designed and executed localized acquisition campaigns for Portea Medical focused on Southern Indian markets, increasing quarterly lead volume by 40% through geo\-targeted messaging and regional optimization strategies\.

SOC Specialist at Yahoo, Jan 2021 \- Jan 2023 · 2 yrs 1 mo, Bangalore Urban, Karnataka, India, Developed and implemented a structured IT asset distribution and management system, enabling seamless delivery and tracking of 2,500\+ high\-value assets with improved operational efficiency and accountability\. Designed and standardized 5 operational SOPs that streamlined day\-to\-day security processes, reduced operational errors, and improved team efficiency and employee retention\. Built and coordinated a cross\-functional volunteer task force of 50\+ employees during the COVID\-19 crisis, facilitating hospital bed allocation, oxygen support, and medication assistance for 130\+ affected families\.

SOC Analyst at Yahoo, Apr 2019 \- Dec 2020 · 1 yr 9 mos, Bengaluru, Karnataka, India, Managed physical and system security operations across multiple Yahoo offices in the Asia\-Pacific region, ensuring operational continuity, employee safety, and compliance with security protocols\. Led critical security and response functions including incident reporting and investigations, emergency response coordination, travel and health security management, access control operations, and surveillance system monitoring\.

Security Supervisor at Yahoo, Mar 2019 \- Mar 2019 · 1 mo, Bengaluru, Karnataka, India, Built foundational expertise in physical security operations, access control procedures, incident handling, and workplace safety protocols\. Supported day\-to\-day security operations while developing a strong understanding of operational discipline, risk management, and compliance standards within corporate environments\.

## Education

Master of Business Administration \- MBA, Marketing, Jain \(Deemed\-to\-be University\)

Digital Marketing Specialist, Kraftshala

[View the original profile](https://tal.club/meet/sawood-alam)

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