---
title: "Saurav Mandal - AVP – Marketing & Digital Business in Mumbai | Tal"
description: "Meet Saurav Mandal, Building Digital Growth Engines for Offline-First Consumer Businesses | HoABL, Practo, Xanadu based in Mumbai. AI stack includes claude, notion, and Canva Magic Studio."
image: "https://tal.club/meet/saurav-mandal/share-image"
---

# Saurav Mandal on Tal

## Headline

Building Digital Growth Engines for Offline\-First Consumer Businesses \| HoABL, Practo, Xanadu

## About

I build digital growth engines for offline\-first consumer businesses, with 12\+ years across real estate, health\-tech and auto\. Most recently, I helped build India’s first fully automated D2C home\-buying journey, scaling a multi\-crore digital revenue line at a low single\-digit cost of sales\. The work was featured in Google’s 2025 Ads Case Study\. Earlier, I relaunched Bonito Designs, a celebrity\-backed interior\-design brand, in a new market, and helped build Practo Dental from zero to a 60\-clinic network\. Across these roles, I have owned the mandate end to end, from building core execution teams to driving growth alongside CEOs, COOs and founding leadership\. I’m most drawn to consumer businesses moving from offline\-first models to meaningful digital scale, where the opportunity is not just to optimise a channel, but to build the growth engine itself\.

## Location

Mumbai

## AI stack

claude

notion

Canva Magic Studio

ChatGPT

## Work experience

AVP – Marketing & Digital Business at The House of Abhinandan Lodha, Apr 2024 \- Present · 2 yrs 6 mos, Mumbai, \- Built India’s first fully automated D2C home\-buying journey, generating ₹90 Cr in digital revenue at under 3% COGS, featured in Google’s 2025 Ads Case Study\. \- Hired and built the 5\-person team from scratch, including an AI WhatsApp bot driving 45,000\+ conversations at under ₹10k per registration\. \- Led the Direct Business national launch, an inherited 20\-person team on ₹5 Cr\+ budgets, lifting lead\-to\-registration from 2% to 10%\. \- Report directly to the CEO across all three HoABL mandates \(D2C digital, direct business and luxury\); now lead marketing and sales strategy for luxury\.

Associate Director Marketing at Practo, Jun 2023 \- Mar 2024 · 10 mos, \- Led the 0\-to\-1 launch of Practo Dental, building the playbook that scaled the brand to ₹7 Cr\+ MRR across 60\+ clinics in 6 cities within a year\. \- Hired team and scaled organic and paid demand to roughly 2,000 new consumers a month, with SEM returning over 3x on spend\. \- Shaped the brand’s consumer value proposition from 20\+ depth interviews, and built the doctor\-relationship cadence and tracking dashboards used across account management and operations\.

Senior Program Manager Marketing at Practo, Jun 2022 \- Jul 2023 · 1 yr 2 mos, \- Built the organic growth playbook for Practo Transform, scaling qualified leads from 100 to 2,000 a month without paid spend\. \- Lifted lead\-to\-sale conversion 4x, from 0\.5% to 2%, by redesigning lead nurture, sales pitches and pricing communication\. \- Cut invalid\-lead rate from 32% to 20% in three months through weekly loss analysis and a redesigned lead\-nurture flow\. \- Built a CAC\-based performance\-marketing model that cut SEM spend 15% with under 2% impact on lead flow\.

VP, Marketing & Strategy at Xanadu, Jun 2021 \- Jun 2022 · 1 yr 1 mo, Mumbai, Xanadu is an embedded GTM and marketing consultancy to real\-estate developers, not an in\-house marketing function\. Skip\-level promotion into firm leadership, one of 25 leaders as the company scaled from 200 to 750\+ people\. \- Owned marketing and product strategy for a ₹500 Cr GMV client portfolio, personally driving roughly ₹400 Cr of Xanadu’s ₹2,000 Cr company\-wide GMV in FY21\. \- Took interior\-design brand Bonito Designs from zero to roughly ₹100 Cr in GMV in Mumbai, including a celebrity design tie\-up with Gauri Khan and Manish Malhotra\. \- Ran digital and performance marketing at ₹250 to 350 cost per lead against a ₹500 to 650 industry average, on ₹25 Cr in annual budgets\. \- Designed physical sales\-experience journeys that converted walk\-ins to bookings at 10%, against a 4\.5 to 5\.5% company average\.

GM, Marketing at Xanadu, Sep 2019 \- Jun 2021 · 1 yr 10 mos, Mumbai, Maharashtra, India, \- Took Raunak Group from \#17 to \#6 in Mumbai sales rankings across 4\+ project launches, adding a roughly ₹200 Cr Central Mumbai market entry at over 10x ATL return\. \- Delivered a re\-engineered luxury residential launch at a 10% price premium, and converted a 3\-acre commercial plot to residential for ₹100 Cr in GMV within 3 months\. \- Built the online sales journey when real estate first sold online in 2020, converting at 7\.5% and generating ₹150 Cr in GMV\.

DGM, Marketing at Xanadu, Jun 2017 \- Sep 2019 · 2 yrs 4 mos, Mumbai, \- Built an alternate channel\-partner program modeled on LIC\-style agents, driving roughly 20% of sales \(₹100 Cr\), while managing agencies across ₹10 to 15 Cr in annual budgets\. \- Led end\-to\-end brand strategy and consumer insighting, directing communication campaigns across print, OOH, digital and BTL\. \- Redesigned trade strategy and incentive structures, lifting partner participation by 100%\.

Brand Manager Tractors at Mahindra Group, Jul 2016 \- Jun 2017 · 1 yr, Mumbai Metropolitan Region, \- Ran pan\-India marketing for Mahindra’s 41 to 50 HP tractor category \(5\+ products, 20\+ variants\), retaining 41\.5% market share\. \- Grew market share by over 1\.5 points in two of four India zones, running ATL campaigns across 10\+ states\.

Manager, Strategy \(Automotive\) at Mahindra Group, Apr 2014 \- Jun 2016 · 2 yrs 3 mos, On\-site, \- Built Mahindra’s 10\-year strategic plan for personal vehicles and LCVs, including the business case for the SmartShift digital platform\. \- Briefed strategy findings into the quarterly CXO war room alongside E&Y, Frost & Sullivan and BCG\.

Summer Intern at GSK, Apr 2013 \- Jun 2013 · 3 mos, Kolkata, West Bengal, Ran primary research across 200\+ retail outlets to formulate merchandising and product\-visibility strategy\.

## Education

Master of Business Administration \(MBA\), Marketing, Indian Institute of Management Bangalore

Bachelor of Technology \(BTech\), Electrical and Electronics Engineering, National Institute of Technology Karnataka

[View the original profile](https://tal.club/meet/saurav-mandal)

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