Headline

Lead Product Designer | 6+ Years in B2B SaaS, Enterprise & Mobile Products | AI-Native UX & Prototyping | UX Strategy, Design Systems & End-to-End Product Designs

About

Most designers hand off a mockup and hope it survives engineering. I ship the working product instead. Funny, for someone who was supposed to be an accountant. A commerce degree pointed me toward a desk job, but a bit of web work pulled me sideways into design, and it stuck. What hooked me wasn't making screens look nice; it was watching one change what someone could actually do. So I kept going. Web design, then UX, then a Lead role owning enterprise products end-to-end fleet and SaaS tools where the design had to hold up across a whole suite, not just one screen. That is where I fell for design systems, the quiet architecture that keeps a product consistent as it grows. Six years in, I have shipped for messy, real environments, not just portfolio shots. Then AI moved the goalposts. I stopped stopping at Figma and started building my own products with it, like GeodeFit, Nexus, and Split Up, designed and vibe-coded end-to-end. The fastest way to prove an idea, it turns out, is to build a working version of it, not just describe it in a deck. A few things I have come to believe: Design is judged by what ships and what it changes, not by how the file looks. AI belongs in the boring parts of the work, not bolted onto every screen as a chat box. A designer who can build earns an engineer's trust faster than one who only hands things over. None of this was a straight line, and none of it was handed to me. I built the path the same way I build products, one working piece at a time. Right now, I am building my own products and looking for a product design role. Where I can own a product and its outcomes, from the first discovery conversation to the version people actually use. If you are building something real and want a designer who can take it all the way, let's talk. I write about product design, designing with AI, and vibe coding ideas into real products. Email: sp.echobox@gmail.com See the work: spwork.framer.website

Location

Noida

AI stack

claude code

claude

codex

elevenlabs

gemini

grok

Work experience

Lead UI/UX Designer at Sieva Networks Solutions Private Limited, May 2023 - May 2026 · 3 yrs 1 mo, Kerala, India, • Owned end-to-end product design across the Matrack fleet management suite, covering four products: FMCSA electronic logging, fuel savings and IFTA tax management, subscription and billing, and driver safety analytics, alongside the Family1st GPS tracking product. • Redesigned Matrack ELD for non-technical truck drivers, introducing a locked driving mode with voice-based interaction while the vehicle is moving, custom iconography, and an interactive fuel gauge to improve clarity and reduce interaction complexity. • Restructured the Matrack Subscription Management dashboard by mapping billing workflows into three urgency tiers, simplifying information hierarchy and prioritising essential account information before introducing actions such as plan changes, renewals, and payment management. • Worked on Family1st, a healthcare and family wellbeing-focused GPS tracking product, redesigning its mobile experience using user behaviour analytics, heatmaps, and drop-off analysis. Replaced a dense, data-focused interface with a map-first experience to make location information easier to access, improve navigation, and provide greater reassurance to family members. Also resolved a pulsing-pin interaction issue by identifying its technical cause and providing a working code fix for implementation. • Designed the Matrack Driver Safety Dashboard as a responsive analytics experience across desktop and mobile, transforming thousands of AI dashcam alerts into a consolidated safety score, risk breakdown, and prioritised driver list to help fleet managers identify potential safety concerns. • Maintained a shared design system and reusable UI components, applying WCAG 2.2 AA accessibility principles and consistent interaction patterns. Used Figma MCP and Claude for AI-assisted ideation, prototyping, and design-to-development alignment, while mentoring one designer and collaborating with product and engineering teams.

UI/UX Designer at Mach1 Digital, Aug 2022 - Mar 2023 · 8 mos, Noida, Uttar Pradesh, India, • Designed and delivered user interfaces across 5+ client products, taking projects from wireframes and interaction flows to high-fidelity designs and developer handoff while maintaining visual consistency. • Designed the official companion app for AMRITPEX 2023, India's National Philatelic Exhibition organised by India Post at Pragati Maidan, New Delhi. Worked with senior officials and prospective visitors to understand requirements and develop the UX, visual direction, and stamp-inspired design system. • Designed interactive features including a QR-based entry pass and quiz-driven Golden Pass, balancing user engagement, event requirements, and implementation constraints. • Collaborated with developers to refine user journeys, improve interface usability, address design feedback, and support implementation within fixed project timelines.

Communication Designer at HavStrategy, Jan 2022 - Jun 2022 · 5 mo, Delhi, • Designed and executed A/B testing experiments by creating alternative visual layouts and interface variations, comparing their performance, and using results to refine design decisions and improve conversion. • Created digital communication and campaign designs, developing visual concepts, layouts, and creative assets aligned with brand guidelines and campaign objectives. • Collaborated with product managers and developers to translate business requirements into clear visual experiences and ensure design consistency across digital touchpoints.

Web Designer at Neurologix Technology Private Limited, Mar 2020 - Dec 2021 · 1 yr 10 mos, Lucknow, Uttar Pradesh, India, • Designed responsive website layouts and user interfaces, translating project requirements into structured page designs and consistent visual experiences. • Created reusable UI patterns and design elements to maintain consistency across multiple digital products. • Collaborated with developers during implementation, using a working understanding of HTML and CSS to communicate design requirements and ensure accurate translation of designs into functional interfaces

Education

Master's degree, Accounting and Finance, Deendayal Upadhyay Gorakhpur University

Bachelor of Commerce, Business/Commerce, General, Deendayal Upadhyay Gorakhpur University

Public links

spwork.framer.website: https://spwork.framer.website/