Headline

Head of Growth | Revenue & P&L Owner | Performance Marketing | Brand | 0→1 Builder | Ex-BYJU’S

About

Growth tends to break before it scales. That's usually where I come in. At ResearchAyu, the brief was simple: fix a business that had traction but wasn't compounding. Over 24 months, fundamentals were rebuilt across acquisition, conversion, and retention: Outcome: --> ₹2.5 Cr → ₹15 Cr/month revenue --> 25% → 60% conversion (walk-in to enrolment) --> ₹14K → ₹8K CAC --> 20 → 65 clinics across 7 cities The role went beyond marketing — full P&L ownership alongside the founder across hiring, real estate, revenue, and operations. Not just a marketing fix. A business playbook redefined entirely. Before that, 5 years at BYJU'S: --> ₹250 Cr+ annual regional revenue --> 400+ team size across 3 states --> Campaigns with Disney India, Google, Discovery Channel What consistently moves the needle: → ICP clarity before scaling any channel → Acquisition built across digital + offline together → Unit economics fixed early (CAC, LTV, payback) → City-by-city expansion with P&L discipline → Teams that operate without dependency Best-fit situations: → Growth is happening — but not predictably → Numbers are moving — but don't fully add up Open to: Head of Growth | VP Growth | VP Marketing | GTM Lead

Location

Bengaluru

AI stack

codex

cursor

opencode

Work experience

Head of Growth at Assurance Developers, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India

Head of Growth at ResearchAyu, Oct 2023 - Oct 2025 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Joined when the business had clinics but no growth system. Left it with one that compounded month on month. ₹2.5 Cr → ₹15 Cr/month revenue in 24 months Full P&L ownership alongside the founder — hiring, real estate, revenue targets, vendor contracts. The unlock wasn't more spend. It was a sharper ICP. → Identified that Cat B/C demographic pockets — not broad metro audiences — were converting 3x better. Rebuilt entire acquisition around this insight. → Conversion 25% → 60%: Introduced structured presales model and education-first content funnel. Patients arrived informed, not cold. → CAC ₹14,000 → ₹8,000–10,000: Across Meta, Google, and offline simultaneously — volume went up, cost went down. → ARPU ₹25,000–30,000 → ₹60,000: EMI integration (Bajaj Finance, Fibe) made high-ticket treatment accessible — increased both conversions and cycle length. → 20 → 65 clinics across 5 cities: Built asset-light expansion model — ₹5–6L setup cost per clinic, Month 4 Breakeven, months 5–6 profitable. → Team: Built from scratch — 6 direct reports across Presales, Performance Marketing, Offline, Brand, Sales, HR.

Assistant General Manager at BYJU'S, Feb 2022 - Sep 2023 · 1 yr 8 mos, Pune City, Maharashtra, India, One of the larger regional growth engines in Indian EdTech, built and run across 3 states. ₹250 Cr+ annual regional revenue 400+ member organisation built from scratch ₹3–3.5 Cr/month marketing spend across Maharashtra, MP, and Chhattisgarh New initiatives launched from zero: → BYJU'S Tuition Centres (BTC): Built complete GTM for BYJU'S first offline physical centre model — took an online-first brand into physical locations. Zero to live in under 3 months. This offline-to-online integration became a regional template. → Mini Learning Programme (MLP): New product format launched from scratch — built awareness, acquisition, and conversion framework end to end. Nationwide rollout in under 3 months. → Hybrid offline-digital model: Built school partnership network, BTL activation framework, and performance marketing engine running simultaneously across 3 states. → Ran flagship national campaigns with Disney India, Google India, and Discovery Channel across full product portfolio — BYJU'S Learning App, Great Learning, WhiteHat Jr, Disney BYJU'S Early Learn, BYJU'S Tuition Center. → Built recruiting and training framework that onboarded and scaled 400+ member cross-functional team across 3 states.

Senior Marketing Manager at BYJU'S, Jan 2020 - Jan 2022 · 2 yrs 1 mo, Pune Division, Maharashtra, India, Promoted to lead hybrid marketing expansion across Maharashtra, MP, and Chhattisgarh. → Maintained revenue continuity through COVID-19 by executing full offline-to-digital pivot across 3 states — no revenue gap during lockdown period. → Built school partnership network and BTL activation framework across the region. → Recruited and onboarded 100+ marketing team members across geographies.

Assistant Marketing Manager at BYJU'S, Apr 2018 - Jun 2020 · 2 yrs 3 mos, Bengaluru, Karnataka, India, First marketing hire tasked with building BYJU'S 360-degree regional strategy from scratch — transitioned from digital-only to fully integrated offline events, partnerships, and performance marketing models. This framework became the regional template used across subsequent expansion.

Business Analyst Internship at Fujitsu India, Apr 2017 - Jun 2017 · 3 mos, Pune/Pimpri-Chinchwad Area, Involved in formulating and innovating a new product development plan for ERP solutions. Determined and analyzed business, functionality and system-level requirements of the product. Negotiated and co-ordinated with the associated stakeholders within organization. Implemented advanced strategies for gathering, reviewing and analyzing data requirements. Monitored product design, business process modeling and quality management techniques. Authored and maintained Software Requirement Specification document for development.

Associate Software Engineer at Bentley Systems, Feb 2015 - Jul 2016 · 1 yr 6 mos

Intern Software Engineer at Bentley Systems, Aug 2014 - Feb 2015 · 7 mos, Pune

Education

Post Graduate Diploma in Management, Indian Institute of Management, Bodh Gaya

Bachelor of Engineering (B.E.), Information Technology, Pune university