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Saurabh Mathur

National Manager – Customer Marketing | Trade Marketing & GTM Leader | GT/MT | Route-to-Market | FMCG & Consumer Healthcare

Gurugram

19+ years of work experience

HealthKart
Dec 20214 yrs 10 mosPresent

Gurugram

National Manager- Customer Marketing Bright Lifecare Pvt. Ltd. (Healthkart), Gurugram, India • Leading formulation and implementation of customer-centric marketing initiatives across wide spectrum of product categories • Managing customer marketing budgets and ensuring cost effective and optimal allocation of resources • Helping in Developing sell-in materials for sales teams, and in-store (POS) materials for retailers • Plan and execute new product launches, distribution tracking, secondary displays, planograms etc. • Working closely with marketing team on brand plans, looking at pack formats, pricing, and promotions • Monitor and evaluate effectiveness of trade promotions and in-store promotions to determine whether these meet Company' objectives. • Evaluated competitor offerings regularly to identify areas for differentiation and potential market share gain.
Entero Healthcare
Oct 20213 mosDec 2021

Mumbai, Maharashtra, India

SUN PHARMA
Feb 201110 yrs 9 mosOct 2021

Mumbai, Maharashtra, India

Responsible for developing and implementing the Trade Marketing programs targeted towards trade partners across all geographies in India Coordinate with the Marketing teams and act as bridge between Sales & Marketing for smooth implementation of Marketing Strategies Manage Trade Marketing inputs including the budget, logistics, distribution assortment.(POS material, give away ,Scheme gifts) Lead and Manage Trade Marketing Budgets and spends. Customer and Markets and implementing feedbacks in the trade marketing schemes Evaluate and develop trade promotion plans & consumer activation programs .
Jul 20091 yr 8 mosFeb 2011

New Delhi, Delhi, India

• Monitoring and Evaluation of Rural Development and Health and Family Welfare, projects. • Assisting in making of Action Plan and Detailed project reports for various Government Departments and agencies. • Design Management Information Systems related to various projects for the departments as per the requirements. • Computerized management of data (spreadsheet, databases, GIS) • Interpretation of Field Data and MIS reports as per the requirement of the study • Report generation from various portals as per the requirements of various departments • Facilitating and guiding the field work for various surveys and studies. • Managing Customer Service & Sales of MFT products in all Value formats of Reliance Retail. • Responsible for increasing loyalty sales by designing and organizing customer centric promos and offers along with HO. • Handling the launch of all MFT services in all existing & new store rollouts • Responsible for Implementation of specific Loyalty promotion & Customer relationship Program. • Customer Database Creation & Management • Training and Development of the Sales executives on various Products & Processes. • Cross-functional interactions with Store Managers, DM’s, & Representatives of partner Companies like Max New York Life, HDFC Bank, ICICI Lombard etc.
Reliance Retail
Jul 20072 yrsJun 2009

New Delhi, Delhi, India

• Managing Customer Service & Sales of MFT products in all Value formats of Reliance Retail. • Responsible for increasing loyalty sales by designing and organizing customer centric promos and offers along with HO. • Handling the launch of all MFT services in all existing & new store rollouts • Responsible for Implementation of specific Loyalty promotion & Customer relationship Program. • Customer Database Creation & Management • Training and Development of the Sales executives on various Products & Processes. • Cross-functional interactions with Store Managers, DM’s, & Representatives of partner Companies like Max New York Life, HDFC Bank, ICICI Lombard etc.

Saurabh’s AI Stack

claude
claude
deepseek
deepseek
gemini
gemini
openai
openai
perplexity
perplexity
ChatGPT
ChatGPT

Education

Indian Institute of Management Nagpur

Post Graduate Certificate, Senior Management

Indian Institute of Management Nagpur

20241 yr2025
Maharshi Dayanand University (MDU), Rohtak

Maharshi Dayanand University (MDU), Rohtak

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Headline

National Manager – Customer Marketing | Trade Marketing & GTM Leader | GT/MT | Route-to-Market | FMCG & Consumer Healthcare

About

🔹 Go-To-Market & Route-to-Market strategy across GT, MT, E-commerce and D2C 🔹 Trade marketing budget ownership, ROI governance and spend optimisation 🔹 National key account leadership and Joint Business Planning 🔹 In-store visibility, merchandising and category management at scale 🔹 Building and developing high-performing regional teams 🔹 Annual operating plan (AOP) design and channel P&L accountability

Location

Gurugram

AI stack

claude

deepseek

gemini

openai

perplexity

ChatGPT

Work experience

National Manager Customer Marketing at HealthKart, Dec 2021 - Present · 4 yrs 10 mos, Gurugram, National Manager- Customer Marketing Bright Lifecare Pvt. Ltd. (Healthkart), Gurugram, India • Leading formulation and implementation of customer-centric marketing initiatives across wide spectrum of product categories • Managing customer marketing budgets and ensuring cost effective and optimal allocation of resources • Helping in Developing sell-in materials for sales teams, and in-store (POS) materials for retailers • Plan and execute new product launches, distribution tracking, secondary displays, planograms etc. • Working closely with marketing team on brand plans, looking at pack formats, pricing, and promotions • Monitor and evaluate effectiveness of trade promotions and in-store promotions to determine whether these meet Company' objectives. • Evaluated competitor offerings regularly to identify areas for differentiation and potential market share gain.

Asst Manager Trade Marketing at Entero Healthcare, Oct 2021 - Dec 2021 · 3 mos, Mumbai, Maharashtra, India

Sr Trade Marketing & Modern Trade- Ho at SUN PHARMA, Feb 2011 - Oct 2021 · 10 yrs 9 mos, Mumbai, Maharashtra, India, Responsible for developing and implementing the Trade Marketing programs targeted towards trade partners across all geographies in India Coordinate with the Marketing teams and act as bridge between Sales & Marketing for smooth implementation of Marketing Strategies Manage Trade Marketing inputs including the budget, logistics, distribution assortment.(POS material, give away ,Scheme gifts) Lead and Manage Trade Marketing Budgets and spends. Customer and Markets and implementing feedbacks in the trade marketing schemes Evaluate and develop trade promotion plans & consumer activation programs .

Program Manager at Council for Economic and Social Research, Jul 2009 - Feb 2011 · 1 yr 8 mos, New Delhi, Delhi, India, • Monitoring and Evaluation of Rural Development and Health and Family Welfare, projects. • Assisting in making of Action Plan and Detailed project reports for various Government Departments and agencies. • Design Management Information Systems related to various projects for the departments as per the requirements. • Computerized management of data (spreadsheet, databases, GIS) • Interpretation of Field Data and MIS reports as per the requirement of the study • Report generation from various portals as per the requirements of various departments • Facilitating and guiding the field work for various surveys and studies. • Managing Customer Service & Sales of MFT products in all Value formats of Reliance Retail. • Responsible for increasing loyalty sales by designing and organizing customer centric promos and offers along with HO. • Handling the launch of all MFT services in all existing & new store rollouts • Responsible for Implementation of specific Loyalty promotion & Customer relationship Program. • Customer Database Creation & Management • Training and Development of the Sales executives on various Products & Processes. • Cross-functional interactions with Store Managers, DM’s, & Representatives of partner Companies like Max New York Life, HDFC Bank, ICICI Lombard etc.

Deputy Manager –Memberships & Loyalty at Reliance Retail, Jul 2007 - Jun 2009 · 2 yrs, New Delhi, Delhi, India, • Managing Customer Service & Sales of MFT products in all Value formats of Reliance Retail. • Responsible for increasing loyalty sales by designing and organizing customer centric promos and offers along with HO. • Handling the launch of all MFT services in all existing & new store rollouts • Responsible for Implementation of specific Loyalty promotion & Customer relationship Program. • Customer Database Creation & Management • Training and Development of the Sales executives on various Products & Processes. • Cross-functional interactions with Store Managers, DM’s, & Representatives of partner Companies like Max New York Life, HDFC Bank, ICICI Lombard etc.

Education

Post Graduate Certificate, Senior Management, Indian Institute of Management Nagpur

Maharshi Dayanand University (MDU), Rohtak