---
title: "Saurabh Kanojia - Head of Growth, Marketing & Analytics : Malaysia , Indonesia, MEA and South Africa in Bengaluru | Tal"
description: "Meet Saurabh Kanojia, VP Marketing| CMO | Head of Growth | Head Client Success| $1M to $114M Revenue Scale| P&L Ownership | Consumer Tech | CRM | OTT| Telco| Adtech| AI| LTV​> CAC|Customer Lifecycle Management | Jio| Vizury| IIM Kozhikode based in Bengaluru. AI stack includes claude code, claude, a..."
image: "https://tal.club/meet/saurabh-kanojia/share-image"
---

# Saurabh Kanojia on Tal

## Headline

VP Marketing\| CMO \| Head of Growth \| Head Client Success\| $1M to $114M Revenue Scale\| P&L Ownership \| Consumer Tech \| CRM \| OTT\| Telco\| Adtech\| AI\| LTV​> CAC\|Customer Lifecycle Management \| Jio\| Vizury\| IIM Kozhikode

## About

I build content led growth engines that turn storytelling into scalable revenue\. With 15\+ years across Viu, Reliance Jio, and Vizury, I operate at the intersection of Content, Growth, and Data, scaling D2C businesses to Subscription $50M\+ and Advertising $60M\+ revenue and 40M\+ users across SEA, MENA, and Africa\. As Global Head of Growth at Viu, I helped transform the business into a content first growth machine: • Scaled subscription revenue 52x \($1M to $52M\) and MAU 1M to 43M • Built Viu as the go\-to Korean content platform, then expanded into local originals to sustain growth • Converted content demand into revenue via freemium to subscription journeys • Launched micro drama vertical \(60M\+ minutes, $1\.7M revenue\) What I drive CONTENT > DEMAND CREATION Built K\-content and local originals into scalable growth levers; led influencer/KOL ecosystems \(1M–7M reach\) and content GTM campaigns delivering 2\.5B\+ views\. PERFORMANCE > DEMAND CAPTURE Managed $26M\+ budgets across Meta, Google, TikTok; reduced CAC 27–44% using ML models and full\-funnel optimization; scaled SKAN\-led iOS growth \(5% → 28%\) LIFECYCLE > MONETIZATION Built CRM engines \(Braze\) improving ROAS 35%; increased retention 15–32%; shifted growth from acquisition led to lifecycle led How I think Growth compounds when Content, Distribution, Product, and Lifecycle work as unified system\. I focus on: • Incrementality > attribution • Content market fit > channel hacks • LTV expansion > short\-term CAC • “Next Best Action” across the user journey Leadership Own multi\-market P&L across SEA, MENA, and Africa; lead 18\+ member teams across growth, data, product, and content\. saurabh\.kanojia\.iim@gmail\.com \| \+91\-9686447189

## Location

Bengaluru

## AI stack

claude code

claude

codex

gemini

hugging face

meta

## Work experience

Head of Growth, Marketing & Analytics : Malaysia , Indonesia, MEA and South Africa at Viu, Apr 2021 \- Jun 2026 · 5 yrs 3 mos, Bengaluru, Lead global Marketing , growth, analytics, and revenue strategy for Viu \(PCCW Media\) across Indonesia, Malaysia, MENA, and South Africa\. Own full P&L for $26M \(Rs\.218Cr\) in marketing investment and lead an 18\-person team\. Revenue & P&L \- Scaled subscription revenue from $1M \(Rs\.9Cr\) to $52M \(Rs\.436Cr\), a 52x increase across 5 markets, by re\-engineering the SVOD/AVOD funnel and lifecycle strategy\. \- Delivered 4\.3:1 ROI while scaling MAUs from 1M to 43M across APAC and MENA\. \- Drove SVOD share to 70% of the SEA portfolio\. Brand, Content & Consumer Growth \- Positioned Viu as the go\-to Korean content platform in SEA, then scaled into multi\-local Originals, reducing content dependency and sustaining a Top 2\-3 OTT position\. \- Built social and influencer ecosystems reaching 1M\-11M\+ followers per market across SEA and MENA on TikTok, YouTube, and Meta\. \- Launched Micro\-Dramas in Dec 2025, generating 62M minutes watched and $1\.7M in revenue within 90 days across 3 markets\. Acquisition & Performance Marketing \- Built a SKAN\-led iOS growth strategy, scaling subscription contribution from 5% to 28%, featured as a Google case study\. \- Scaled organic acquisition to 55% of total traffic through 70% keyword expansion and ongoing ASO experimentation\. \- Built ML propensity models cutting CPS 30% in Malaysia and Indonesia, and tested Google's model for an 18% CPS reduction\. \- Managed budgets across Meta, Google, TikTok, Apple Search Ads, and 40\+ ad networks\. Data, Retention & Growth Strategy \- Designed Tableau cohort dashboards unifying 1D/2D/30D ROI and LTV for AVOD/SVOD analysis, and steered the quarterly analytics roadmap\. \- Built automated lifecycle journeys on Braze and CleverTap, improving retention, engagement, and LTV\. \- Used Smartly's AI creative module to speed up creative turnaround\. Tools: AppsFlyer, GA4, Amplitude, Braze, CleverTap, Tableau, Smartly\.ai

Associate Director : Digital Marketing \( Malaysia and Myanmar\) at Viu, Apr 2018 \- Apr 2021 · 3 yrs 1 mo, Federal Territory of Kuala Lumpur, Malaysia, Drove digital strategy for Malaysia & Myanmar, establishing Viu as APAC’s top Asian entertainment destination and delivering 2x YoY growth\. P&L & Strategy Ownership: Managed full P&L, budgeting, and forecasting, maximizing marketing ROI across both markets\. Revenue Transformation: Revamped SVOD strategy, increasing its contribution to 20% of total revenue through funnel realignment and targeted acquisition\. Cross\-Channel Leadership: Executed end\-to\-end digital campaigns across Facebook, Google, TikTok, Apple Search Ads, and programmatic networks\. Growth & Retention: Built a “content\-first” marketing strategy and spearheaded retargeting programs that boosted engagement and subscriptions\. Stakeholder & Scale Management: Led geo\-specific growth hacking initiatives and aligned cross\-regional stakeholders to exceed MoM targets for quality, efficiency, and acquisition\. Tech & Analytics: Expert in AdWords, Facebook Business Manager, DoubleClick, Amplitude, AppsFlyer, MoEngage, and Voluum\.

Head of Customer Success : Middle East and Africa at Viu, Jan 2017 \- Apr 2018 · 1 yr 4 mos, Dubai, United Arab Emirates

Deputy General Manager : Digital Marketing at Jio, Sep 2015 \- Dec 2016 · 1 yr 4 mos, Mumbai Area, India, Responsible: • Directed Reliance Jio’s programmatic acquisition strategy, driving 3 apps to \#1 in the Play Store within 48 hours and exceeding acquisition targets by170% MoM\. • Leading all programmatic efforts of Jio,Ajio & LYF for new customer acquisition\. • LYF entered top 5 positions with market share of 5\.3% where Online contributing 38% of sales\. • Managing all major RTB exchanges: Google, Facebook, Twitter and Appnexus\. • Planning and executing online marketing plans for LYF and Jio on all platforms: webs, M\-site and Mapp • Strategizing short term and long term strategies for online sale of LYF mobile phones and Jio Sim cards • Set up end\-to\-end digital marketing processes & workflows to enable Jio launch • Grew qualified programmatic traffic month on month by \~190% contributing to 30% of overall traffic

Head of Account Management India, Middle East and Africa at Vizury, Jul 2014 \- Sep 2015 · 1 yr 3 mos, Bangalore, Dubai, South Africa, \- Built and head a cross cultural team in India, Middle East and Africa managing 6 member team \- Spearheaded revenue growth for the IMEA region, leading a 6\-member cross\-cultural team and managing key accounts including Amazon, Etihad, and Souq\. \- Ensuring strong client relationship across top accounts \(Amazon,Ebay,Souq,Jabong,Etihad etc\) \- Execution of processes across Account Management function for smooth functioning \- Set revenue goal targets for account managers \- Collaborate across product and operations team to define campaign management strategies \- Key accounts handled: \(India\) Amazon, Flipkart,Quikr,Ebay,Makemytrip,Jabong,Magicbricks,99 Acres and Carwale \(Middle East\) Etihad, Qatar Airways,,Souq,Namshi and Jumia \(Africa\) Takealot,Spree and bidorbuy

Geo Program Manager at Vizury, Jul 2012 \- Jun 2014 · 2 yrs, Bangalore, • Responsible for the growth of whole Geo\(India\) \- Represent the Geo's requirement from a product/feature/client requirement standpoint \- Track competition and assess risk and potential threats putting together a mitigation plan • Responsible for business continuation of existing clients month on month \- Plan activities that will ensure Client's ROI & scale expectations are \- Get planned activities them executed through Account Managers • Launch New campaigns of all the portfolios of the firm • Training & Development \- Train Account Managers on new products, innovations and new business models

Mergers and Acquisitions Specialist at Global Schools Foundation, Apr 2010 \- May 2012 · 2 yrs 2 mos, Singapore,New Delhi, Dubai,, • Delivered investor dockets supporting closure of a $100Mn deal with Baring Private Equity Asia\. • Conducted project valuations across India and the Middle East through financial modelling and viability analysis\. • Led on\-ground due diligence and deal support across multiple cities in India and the Middle East\.

Mergers and Acquisitions Analyst at Global Schools Foundation, Apr 2010 \- May 2012 · 2 yrs 2 mos, Delivered investor dockets supporting closure of a $100M deal with Baring Private Equity Asia\.

PGP Participant \(General Management\) at Indian Institute of Management, Kozhikode, May 2008 \- Mar 2010 · 1 yr 11 mos, Calicut Area, India, LIVE PROJECTS Dexter consulting, Educomp and Pearson \- Designed a market entry strategy to launch vocational training institutes in Calicut region GreenObin consulting \- Designed business development plan to implement the franchise system for the firm IIM K academic projects \- Authored a paper on the Retail Strategy of Next Calicut in Modern Retail Environment \- Devised launch strategy : DIVYA cycles for women in rural markets \- Analyzed the joint venture between Hero Group and Honda POSITIONS OF RESPONSIBILITY \- Coordinator for Entrepreneurship Cell

## Education

PGDM, General Management, Indian Institute of Management, Kozhikode

Btech, Computer Science, Maulana Azad National Institute of Technology

[View the original profile](https://tal.club/meet/saurabh-kanojia)

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