Headline

VP Marketing| CMO | Head of Growth | Head Client Success| $1M to $114M Revenue Scale| P&L Ownership | Consumer Tech | CRM | OTT| Telco| Adtech| AI| LTV​> CAC|Customer Lifecycle Management | Jio| Vizury| IIM Kozhikode

About

I build content led growth engines that turn storytelling into scalable revenue. With 15+ years across Viu, Reliance Jio, and Vizury, I operate at the intersection of Content, Growth, and Data, scaling D2C businesses to Subscription $50M+ and Advertising $60M+ revenue and 40M+ users across SEA, MENA, and Africa. As Global Head of Growth at Viu, I helped transform the business into a content first growth machine: • Scaled subscription revenue 52x ($1M to $52M) and MAU 1M to 43M • Built Viu as the go-to Korean content platform, then expanded into local originals to sustain growth • Converted content demand into revenue via freemium to subscription journeys • Launched micro drama vertical (60M+ minutes, $1.7M revenue) What I drive CONTENT > DEMAND CREATION Built K-content and local originals into scalable growth levers; led influencer/KOL ecosystems (1M–7M reach) and content GTM campaigns delivering 2.5B+ views. PERFORMANCE > DEMAND CAPTURE Managed $26M+ budgets across Meta, Google, TikTok; reduced CAC 27–44% using ML models and full-funnel optimization; scaled SKAN-led iOS growth (5% → 28%) LIFECYCLE > MONETIZATION Built CRM engines (Braze) improving ROAS 35%; increased retention 15–32%; shifted growth from acquisition led to lifecycle led How I think Growth compounds when Content, Distribution, Product, and Lifecycle work as unified system. I focus on: • Incrementality > attribution • Content market fit > channel hacks • LTV expansion > short-term CAC • “Next Best Action” across the user journey Leadership Own multi-market P&L across SEA, MENA, and Africa; lead 18+ member teams across growth, data, product, and content. saurabh.kanojia.iim@gmail.com | +91-9686447189

Location

Bengaluru

AI stack

claude code

claude

codex

gemini

hugging face

meta

Work experience

Head of Growth, Marketing & Analytics : Malaysia , Indonesia, MEA and South Africa at Viu, Apr 2021 - Jun 2026 · 5 yrs 3 mos, Bengaluru, Lead global Marketing , growth, analytics, and revenue strategy for Viu (PCCW Media) across Indonesia, Malaysia, MENA, and South Africa. Own full P&L for $26M (Rs.218Cr) in marketing investment and lead an 18-person team. Revenue & P&L - Scaled subscription revenue from $1M (Rs.9Cr) to $52M (Rs.436Cr), a 52x increase across 5 markets, by re-engineering the SVOD/AVOD funnel and lifecycle strategy. - Delivered 4.3:1 ROI while scaling MAUs from 1M to 43M across APAC and MENA. - Drove SVOD share to 70% of the SEA portfolio. Brand, Content & Consumer Growth - Positioned Viu as the go-to Korean content platform in SEA, then scaled into multi-local Originals, reducing content dependency and sustaining a Top 2-3 OTT position. - Built social and influencer ecosystems reaching 1M-11M+ followers per market across SEA and MENA on TikTok, YouTube, and Meta. - Launched Micro-Dramas in Dec 2025, generating 62M minutes watched and $1.7M in revenue within 90 days across 3 markets. Acquisition & Performance Marketing - Built a SKAN-led iOS growth strategy, scaling subscription contribution from 5% to 28%, featured as a Google case study. - Scaled organic acquisition to 55% of total traffic through 70% keyword expansion and ongoing ASO experimentation. - Built ML propensity models cutting CPS 30% in Malaysia and Indonesia, and tested Google's model for an 18% CPS reduction. - Managed budgets across Meta, Google, TikTok, Apple Search Ads, and 40+ ad networks. Data, Retention & Growth Strategy - Designed Tableau cohort dashboards unifying 1D/2D/30D ROI and LTV for AVOD/SVOD analysis, and steered the quarterly analytics roadmap. - Built automated lifecycle journeys on Braze and CleverTap, improving retention, engagement, and LTV. - Used Smartly's AI creative module to speed up creative turnaround. Tools: AppsFlyer, GA4, Amplitude, Braze, CleverTap, Tableau, Smartly.ai

Associate Director : Digital Marketing ( Malaysia and Myanmar) at Viu, Apr 2018 - Apr 2021 · 3 yrs 1 mo, Federal Territory of Kuala Lumpur, Malaysia, Drove digital strategy for Malaysia & Myanmar, establishing Viu as APAC’s top Asian entertainment destination and delivering 2x YoY growth. P&L & Strategy Ownership: Managed full P&L, budgeting, and forecasting, maximizing marketing ROI across both markets. Revenue Transformation: Revamped SVOD strategy, increasing its contribution to 20% of total revenue through funnel realignment and targeted acquisition. Cross-Channel Leadership: Executed end-to-end digital campaigns across Facebook, Google, TikTok, Apple Search Ads, and programmatic networks. Growth & Retention: Built a “content-first” marketing strategy and spearheaded retargeting programs that boosted engagement and subscriptions. Stakeholder & Scale Management: Led geo-specific growth hacking initiatives and aligned cross-regional stakeholders to exceed MoM targets for quality, efficiency, and acquisition. Tech & Analytics: Expert in AdWords, Facebook Business Manager, DoubleClick, Amplitude, AppsFlyer, MoEngage, and Voluum.

Head of Customer Success : Middle East and Africa at Viu, Jan 2017 - Apr 2018 · 1 yr 4 mos, Dubai, United Arab Emirates

Deputy General Manager : Digital Marketing at Jio, Sep 2015 - Dec 2016 · 1 yr 4 mos, Mumbai Area, India, Responsible: • Directed Reliance Jio’s programmatic acquisition strategy, driving 3 apps to #1 in the Play Store within 48 hours and exceeding acquisition targets by170% MoM. • Leading all programmatic efforts of Jio,Ajio & LYF for new customer acquisition. • LYF entered top 5 positions with market share of 5.3% where Online contributing 38% of sales. • Managing all major RTB exchanges: Google, Facebook, Twitter and Appnexus. • Planning and executing online marketing plans for LYF and Jio on all platforms: webs, M-site and Mapp • Strategizing short term and long term strategies for online sale of LYF mobile phones and Jio Sim cards • Set up end-to-end digital marketing processes & workflows to enable Jio launch • Grew qualified programmatic traffic month on month by ~190% contributing to 30% of overall traffic

Head of Account Management India, Middle East and Africa at Vizury, Jul 2014 - Sep 2015 · 1 yr 3 mos, Bangalore, Dubai, South Africa, - Built and head a cross cultural team in India, Middle East and Africa managing 6 member team - Spearheaded revenue growth for the IMEA region, leading a 6-member cross-cultural team and managing key accounts including Amazon, Etihad, and Souq. - Ensuring strong client relationship across top accounts (Amazon,Ebay,Souq,Jabong,Etihad etc) - Execution of processes across Account Management function for smooth functioning - Set revenue goal targets for account managers - Collaborate across product and operations team to define campaign management strategies - Key accounts handled: (India) Amazon, Flipkart,Quikr,Ebay,Makemytrip,Jabong,Magicbricks,99 Acres and Carwale (Middle East) Etihad, Qatar Airways,,Souq,Namshi and Jumia (Africa) Takealot,Spree and bidorbuy

Geo Program Manager at Vizury, Jul 2012 - Jun 2014 · 2 yrs, Bangalore, • Responsible for the growth of whole Geo(India) - Represent the Geo's requirement from a product/feature/client requirement standpoint - Track competition and assess risk and potential threats putting together a mitigation plan • Responsible for business continuation of existing clients month on month - Plan activities that will ensure Client's ROI & scale expectations are - Get planned activities them executed through Account Managers • Launch New campaigns of all the portfolios of the firm • Training & Development - Train Account Managers on new products, innovations and new business models

Mergers and Acquisitions Specialist at Global Schools Foundation, Apr 2010 - May 2012 · 2 yrs 2 mos, Singapore,New Delhi, Dubai,, • Delivered investor dockets supporting closure of a $100Mn deal with Baring Private Equity Asia. • Conducted project valuations across India and the Middle East through financial modelling and viability analysis. • Led on-ground due diligence and deal support across multiple cities in India and the Middle East.

Mergers and Acquisitions Analyst at Global Schools Foundation, Apr 2010 - May 2012 · 2 yrs 2 mos, Delivered investor dockets supporting closure of a $100M deal with Baring Private Equity Asia.

PGP Participant (General Management) at Indian Institute of Management, Kozhikode, May 2008 - Mar 2010 · 1 yr 11 mos, Calicut Area, India, LIVE PROJECTS Dexter consulting, Educomp and Pearson - Designed a market entry strategy to launch vocational training institutes in Calicut region GreenObin consulting - Designed business development plan to implement the franchise system for the firm IIM K academic projects - Authored a paper on the Retail Strategy of Next Calicut in Modern Retail Environment - Devised launch strategy : DIVYA cycles for women in rural markets - Analyzed the joint venture between Hero Group and Honda POSITIONS OF RESPONSIBILITY - Coordinator for Entrepreneurship Cell

Education

PGDM, General Management, Indian Institute of Management, Kozhikode

Btech, Computer Science, Maulana Azad National Institute of Technology