---
title: "Saurabh Joshi - Content Strategist in Gurugram | Tal"
description: "Meet Saurabh Joshi, Content Strategist | GEO & AI Search Visibility | B2B SaaS & Enterprise Content Writer | Driving Demand with Content That Gets Found by Humans and AI Alike based in Gurugram. AI stack includes gemini, notion, and openai."
image: "https://tal.club/meet/saurabh-22/share-image"
---

# Saurabh Joshi on Tal

## Headline

Content Strategist \| GEO & AI Search Visibility \| B2B SaaS & Enterprise Content Writer \| Driving Demand with Content That Gets Found by Humans and AI Alike

## About

Results\-driven Content Marketing Strategist with 8 years of progressive experience spanning B2B and B2C industries, with deep specialization in SaaS, technology, fintech, automotive and clean energy sectors\. Expertise spans the full content lifecycle: audience research, persona development, multi\-channel content strategy, and SEO/GEO optimization\. Adept at leading cross\-functional teams, managing C\-suite stakeholder relationships, and aligning content strategy with GTM, demand generation, and sales enablement objectives\. What I do: → Full\-funnel content strategy aligned to GTM objectives, demand generation, and sales pipeline → SEO content for organic growth and editorial planning → Long\-form content: White papers, case studies, thought leadership articles, and explainer video scripts that build authority and support sales cycles → Social media strategy: LinkedIn, Instagram, Facebook, and X consistent with brand voice, developing content calendars, and driving audience engagement → Email marketing and automation: Newsletter strategy, drip campaigns, and lead nurturing workflows via Zoho One → Sales enablement: Playbooks, campaign toolkits, battle cards, and partner content kits → Executive thought leadership and C\-suite personal branding on LinkedIn → AI\-integrated content production \(ChatGPT, Claude, Gemini\): 40–50% faster production without quality loss → Cross\-functional team leadership across writers, designers, and agency stakeholders → GEO and AEO: structuring content for AI citation and LLM visibility A few brands I've worked with: Microsoft · Hyundai Mobis · Mahindra Susten · Bajaj Finserv · Dabur · NeuroRank · VERDIS · Zimyo Proof points I'm proud of: → Contributed to $586K in Azure sales pipeline activation through gamified content architecture\. The campaign won 4 industry awards → Led content strategy for NeuroRank, an AI search visibility SaaS, from ICP research to GTM execution → Generated 3M\+ organic impressions for Dabur Charcoal in a single multi\-platform campaign \(Afaq DIGIES Award winner\) → Grew a B2B LinkedIn brand from 3,000 to 8,000\+ followers in under 18 months \(\+167%\) → Achieved 15% YoY organic search traffic growth for Hyundai Mobis via structured SEO blogs → Reduced marketing\-to\-sales manual effort by 15–20% through marketing automation implementation across two organisations Open to conversations about content strategy, content marketing, or Marketing Communications roles in B2B, SaaS, or enterprise organisations\. Email Id: essjay0922@gmail\.com

## Location

Gurugram

## AI stack

gemini

notion

openai

perplexity

## Work experience

Content Strategist at Pulp Strategy, Jun 2024 \- Present · 2 yrs 1 mo, Clients: Microsoft, NeuroRank, Mahindra Susten, Hyundai Mobis \- Spearheading full\-funnel content strategy for NeuroRank \(in\-house SaaS GEO platform\), including ICP research, message architecture, webinar strategy, GTM execution, and AI SEO, contributing to the product's early\-stage market positioning\. \- Reduced content production time by 40–50% by pioneering a Generative AI\-integrated workflow \(ChatGPT, Claude, Gemini\) for ideation, drafting, and QA, while maintaining editorial quality standards across all client deliverables\. \- Managed and mentored a high\-performing content team of 4 writers, overseeing quality assurance, on\-time delivery, workload balancing, and alignment with brand and business KPIs\. \- Architected end\-to\-end content journeys for Microsoft's nationwide gamified channel partner engagement program, contributing to $586K in activated Azure sales pipeline and enabling 1,000\+ partner activations, a campaign that won 4 industry awards\. \- Developed comprehensive Microsoft partner enablement content kits: Sales Playbooks, Campaign Toolkits, Microsites, LinkedIn assets, and Email campaigns, supporting partner acquisition and sales cycle acceleration\. \- Managed monthly social media content calendars \(LinkedIn, Instagram, Facebook, X\) for enterprise clients like Hyundai Mobis and Mahindra Susten, maintaining consistent brand voice, content cadence, and audience engagement\. \- Led client strategy calls, developed pitch decks, and delivered data\-driven content presentations to C\-suite and VP\-level stakeholders\.

Senior Content Writer at Pulp Strategy, May 2023 \- Jun 2024 · 1 yr 2 mos, Clients: Hyundai Mobis, Bajaj Finserv, THINK Gas, Mahindra Susten, Dabur, TATA Tiscon, Compass India, Cybalt \- Pioneered Generative AI integration into content workflows reducing content production time by 40–50%\. \- Led content strategy for Dabur Charcoal's multi\-platform social campaign, winning the Afaq DIGIES Award and generating 15 M\+ impressions across Instagram and Facebook\. \- Achieved 15% YoY increase in organic search traffic for Hyundai Mobis through a structured SEO program combining off\-page blog content and on\-page optimization across target keyword clusters\. \- Produced long\-form, conversion\-oriented content assets like thought leadership articles, white papers, case studies, email newsletters, and explainer video scripts for clients across technology, fintech, and FMCG sectors\. \- Developed personalized LinkedIn content strategies for C\-suite executives, driving consistent 5% month\-over\-month impression growth and positioning client leaders as credible industry voices\.

Content Marketer at VERDIS, Jul 2021 \- Jan 2023 · 1 yr 7 mos, Gurugram, \- Scaled VERDIS LinkedIn brand from 3,000 to 8,000\+ followers \(\+167%\) by owning LinkedIn strategy end\-to\-end, building and executing an awareness funnel that improved brand discovery and lead quality for inbound and sales\-led motions\. \- Drove 5\.7% YoY increase in website traffic through a multi\-channel content strategy spanning website content, social media, email campaigns, and sales enablement materials like Whitepapers, Battle Cards, and Product Technical Documents\. \- Launched a redesigned WordPress \(Divi\) website, improving UX, on\-page SEO architecture, and content update efficiency\. \- Reduced marketing and sales manual effort by 15–20% by implementing Sales & Marketing Automation via Zoho One, enabling connected lead nurturing workflows between marketing and sales\. \- Led a 5\-member creative team \(writers, designers, ISRs\), partnering with Product and Sales to deliver cross\-functional content and go\-to\-market initiatives aligned to growth objectives\. \- Conducted market and competitive research to refine ICP definitions and develop ICP\-aligned messaging frameworks for account\-based outreach campaigns\.

Content Strategist at StartupFlux, Jan 2020 \- Jul 2021 · 1 yr 7 mos, Noida, \- Managed a team of 5\-members \(writers and designers\), ensuring quality, consistency, and on\-time delivery across multiple client accounts simultaneously\. \- Planned and executed full\-funnel content marketing programs for B2B and B2C clients, covering landing pages, SEO blogs, guest posts, social media, ad copy, email campaigns, white papers, case studies, infographics, and video scripts\. \- Drove SEO\-led content initiatives like keyword mapping, on\-page optimization, and editorial planning, improving organic visibility, keyword coverage, and long\-term traffic performance across client domains\. \- Implemented Sales & Marketing Automation via Zoho One, reducing manual operational effort by \~15–20% and strengthening marketing\-to\-sales handoff and lead nurturing workflows\.

SEO Writer \| Social Media Marketer at TheIndianWire, Mar 2019 \- Dec 2019 · 10 mos, Noida, \- Created and published SEO\-optimized articles across technology and esports verticals, building sustained organic visibility and audience growth\. \- Executed keyword research and search intent mapping, identifying high\-potential and trending topics to improve SERP rankings, content discoverability, and organic traffic performance\. \- Led off\-page SEO and backlink acquisition initiatives, collaborating with relevant industry platforms to improve domain authority and referral traffic\.

Customer Engineer at Trimax IT Infrastructure & Services Ltd, Jun 2017 \- Oct 2018 · 1 yr 5 mos, Lucknow, Uttar Pradesh, India, \- Aided and coordinated with field engineers for troubleshooting network issues of various clients\. \- Communicated with the ISP and engineers via phone calls and emails\. \- Maintaining SLA and providing Quality Service Assurance for MPLS Lease Lines\.

## Education

Bachelor's degree, Computer Science, Meerut Institute of Engineering and Technology\(MIET\)

[View the original profile](https://tal.club/meet/saurabh-22)

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