Headline

Content Strategist | GEO & AI Search Visibility | B2B SaaS & Enterprise Content Writer | Driving Demand with Content That Gets Found by Humans and AI Alike

About

Results-driven Content Marketing Strategist with 8 years of progressive experience spanning B2B and B2C industries, with deep specialization in SaaS, technology, fintech, automotive and clean energy sectors. Expertise spans the full content lifecycle: audience research, persona development, multi-channel content strategy, and SEO/GEO optimization. Adept at leading cross-functional teams, managing C-suite stakeholder relationships, and aligning content strategy with GTM, demand generation, and sales enablement objectives. What I do: → Full-funnel content strategy aligned to GTM objectives, demand generation, and sales pipeline → SEO content for organic growth and editorial planning → Long-form content: White papers, case studies, thought leadership articles, and explainer video scripts that build authority and support sales cycles → Social media strategy: LinkedIn, Instagram, Facebook, and X consistent with brand voice, developing content calendars, and driving audience engagement → Email marketing and automation: Newsletter strategy, drip campaigns, and lead nurturing workflows via Zoho One → Sales enablement: Playbooks, campaign toolkits, battle cards, and partner content kits → Executive thought leadership and C-suite personal branding on LinkedIn → AI-integrated content production (ChatGPT, Claude, Gemini): 40–50% faster production without quality loss → Cross-functional team leadership across writers, designers, and agency stakeholders → GEO and AEO: structuring content for AI citation and LLM visibility A few brands I've worked with: Microsoft · Hyundai Mobis · Mahindra Susten · Bajaj Finserv · Dabur · NeuroRank · VERDIS · Zimyo Proof points I'm proud of: → Contributed to $586K in Azure sales pipeline activation through gamified content architecture. The campaign won 4 industry awards → Led content strategy for NeuroRank, an AI search visibility SaaS, from ICP research to GTM execution → Generated 3M+ organic impressions for Dabur Charcoal in a single multi-platform campaign (Afaq DIGIES Award winner) → Grew a B2B LinkedIn brand from 3,000 to 8,000+ followers in under 18 months (+167%) → Achieved 15% YoY organic search traffic growth for Hyundai Mobis via structured SEO blogs → Reduced marketing-to-sales manual effort by 15–20% through marketing automation implementation across two organisations Open to conversations about content strategy, content marketing, or Marketing Communications roles in B2B, SaaS, or enterprise organisations. Email Id: essjay0922@gmail.com

Location

Gurugram

AI stack

gemini

notion

openai

perplexity

Work experience

Content Strategist at Pulp Strategy, Jun 2024 - Present · 2 yrs 1 mo, Clients: Microsoft, NeuroRank, Mahindra Susten, Hyundai Mobis - Spearheading full-funnel content strategy for NeuroRank (in-house SaaS GEO platform), including ICP research, message architecture, webinar strategy, GTM execution, and AI SEO, contributing to the product's early-stage market positioning. - Reduced content production time by 40–50% by pioneering a Generative AI-integrated workflow (ChatGPT, Claude, Gemini) for ideation, drafting, and QA, while maintaining editorial quality standards across all client deliverables. - Managed and mentored a high-performing content team of 4 writers, overseeing quality assurance, on-time delivery, workload balancing, and alignment with brand and business KPIs. - Architected end-to-end content journeys for Microsoft's nationwide gamified channel partner engagement program, contributing to $586K in activated Azure sales pipeline and enabling 1,000+ partner activations, a campaign that won 4 industry awards. - Developed comprehensive Microsoft partner enablement content kits: Sales Playbooks, Campaign Toolkits, Microsites, LinkedIn assets, and Email campaigns, supporting partner acquisition and sales cycle acceleration. - Managed monthly social media content calendars (LinkedIn, Instagram, Facebook, X) for enterprise clients like Hyundai Mobis and Mahindra Susten, maintaining consistent brand voice, content cadence, and audience engagement. - Led client strategy calls, developed pitch decks, and delivered data-driven content presentations to C-suite and VP-level stakeholders.

Senior Content Writer at Pulp Strategy, May 2023 - Jun 2024 · 1 yr 2 mos, Clients: Hyundai Mobis, Bajaj Finserv, THINK Gas, Mahindra Susten, Dabur, TATA Tiscon, Compass India, Cybalt - Pioneered Generative AI integration into content workflows reducing content production time by 40–50%. - Led content strategy for Dabur Charcoal's multi-platform social campaign, winning the Afaq DIGIES Award and generating 15 M+ impressions across Instagram and Facebook. - Achieved 15% YoY increase in organic search traffic for Hyundai Mobis through a structured SEO program combining off-page blog content and on-page optimization across target keyword clusters. - Produced long-form, conversion-oriented content assets like thought leadership articles, white papers, case studies, email newsletters, and explainer video scripts for clients across technology, fintech, and FMCG sectors. - Developed personalized LinkedIn content strategies for C-suite executives, driving consistent 5% month-over-month impression growth and positioning client leaders as credible industry voices.

Content Marketer at VERDIS, Jul 2021 - Jan 2023 · 1 yr 7 mos, Gurugram, - Scaled VERDIS LinkedIn brand from 3,000 to 8,000+ followers (+167%) by owning LinkedIn strategy end-to-end, building and executing an awareness funnel that improved brand discovery and lead quality for inbound and sales-led motions. - Drove 5.7% YoY increase in website traffic through a multi-channel content strategy spanning website content, social media, email campaigns, and sales enablement materials like Whitepapers, Battle Cards, and Product Technical Documents. - Launched a redesigned WordPress (Divi) website, improving UX, on-page SEO architecture, and content update efficiency. - Reduced marketing and sales manual effort by 15–20% by implementing Sales & Marketing Automation via Zoho One, enabling connected lead nurturing workflows between marketing and sales. - Led a 5-member creative team (writers, designers, ISRs), partnering with Product and Sales to deliver cross-functional content and go-to-market initiatives aligned to growth objectives. - Conducted market and competitive research to refine ICP definitions and develop ICP-aligned messaging frameworks for account-based outreach campaigns.

Content Strategist at StartupFlux, Jan 2020 - Jul 2021 · 1 yr 7 mos, Noida, - Managed a team of 5-members (writers and designers), ensuring quality, consistency, and on-time delivery across multiple client accounts simultaneously. - Planned and executed full-funnel content marketing programs for B2B and B2C clients, covering landing pages, SEO blogs, guest posts, social media, ad copy, email campaigns, white papers, case studies, infographics, and video scripts. - Drove SEO-led content initiatives like keyword mapping, on-page optimization, and editorial planning, improving organic visibility, keyword coverage, and long-term traffic performance across client domains. - Implemented Sales & Marketing Automation via Zoho One, reducing manual operational effort by ~15–20% and strengthening marketing-to-sales handoff and lead nurturing workflows.

SEO Writer | Social Media Marketer at TheIndianWire, Mar 2019 - Dec 2019 · 10 mos, Noida, - Created and published SEO-optimized articles across technology and esports verticals, building sustained organic visibility and audience growth. - Executed keyword research and search intent mapping, identifying high-potential and trending topics to improve SERP rankings, content discoverability, and organic traffic performance. - Led off-page SEO and backlink acquisition initiatives, collaborating with relevant industry platforms to improve domain authority and referral traffic.

Customer Engineer at Trimax IT Infrastructure & Services Ltd, Jun 2017 - Oct 2018 · 1 yr 5 mos, Lucknow, Uttar Pradesh, India, - Aided and coordinated with field engineers for troubleshooting network issues of various clients. - Communicated with the ISP and engineers via phone calls and emails. - Maintaining SLA and providing Quality Service Assurance for MPLS Lease Lines.

Education

Bachelor's degree, Computer Science, Meerut Institute of Engineering and Technology(MIET)