---
title: "Saumya Tiwari - Social Media Strategist in India | Tal"
description: "Meet Saumya Tiwari, Social Media Strategist, Marketing USA @ITILITE| B2B Marketing | SaaS Marketer | MBA IMI Delhi based in India. AI stack includes claude code, claude, and gemini."
image: "https://tal.club/meet/saumya-tiwari-4/share-image"
---

# Saumya Tiwari on Tal

## Headline

Social Media Strategist, Marketing USA @ITILITE\| B2B Marketing \| SaaS Marketer \| MBA IMI Delhi

## About

I'm Saumya Tiwari, hailing from the culturally rich city of Prayagraj, formerly known as Allahabad\. I completed my undergraduate studies in Biology from the esteemed University of Allahabad, where I delved into subjects such as microbiology, genetics, animal behavior, and ecology\. During my time at university, I actively engaged in projects related to biotechnology and environmental science, honing my practical skills and knowledge\. Additionally, I showcased my leadership abilities by taking on the main lead in a skit for the annual cultural fest, demonstrating my flair for performance and creativity\. Currently pursuing my management studies at IMI New Delhi, I've immersed myself in various extracurricular pursuits\. As a member of both The Operations Club and The Unstop Igniters Club, I've spearheaded several successful events, including Conventus \- an annual business conclave, Intra Events, and case study competitions\. Notably, I've secured sponsorships \(Around 73k\), facilitated workshops, and organized engaging activities, contributing to the vibrant academic environment of my institution\. Beyond academia, I've excelled in national\-level case competitions, emerging as a winner in prestigious events hosted by institutions like IIM Ahmedabad, IIM Udaipur, IMT Ghaziabad, Bits Pilani, IIT Madras, MDI Gurgaon, IIFT Delhi, SOIL, LBSIM and NDIM\. I've also participated in corporate competitions, showcasing my strategic acumen and collaborative spirit\. Committed to giving back to my community, I've volunteered for various initiatives, including the National Alumni Meet, where I supported the Alumni Relations Committee in organizing a successful event\. Outside of my professional pursuits, I find joy in freestyle dancing, exploring new books, and connecting with like\-minded individuals who share my passion for continuous learning and personal growth\.

## Location

India

## AI stack

claude code

claude

gemini

notion

v0

Canva Magic Studio

## Work experience

Social Media Strategist at ITILITE, Jun 2026 \- Present · 5 mos, Bengaluru, 1\.\) Developed and executed content strategy across blogs, articles, product updates, and comparison pages to drive organic traffic, increase conversions, and support pipeline growth\. 2\.\) Owned LinkedIn strategy and editorial calendar to increase brand awareness, engagement, and lead generation\. 3\.\) Led speaker and guest outreach to US industry top leaders, and influencers, securing podcast collaborations and strategic partnerships\. 4\.\) Planned, promoted, and hosted webinars and virtual events for the US market, driving registrations and attendance\. 5\.\) Created ad copy and creative concepts for YouTube and Instagram campaigns to drive brand recall and top\-of\-funnel awareness\. 6\.\) Sourced and vetted YouTube and Instagram influencers across different verticals to support influencer partnership programs\. 7\.\) Executed email campaigns in CRM and ran real\-time moment marketing tied to industry events, product launches, and trending topics to generate demand\. 8\.\) Produced customer success stories, video testimonials, and advocacy content to build social proof and support sales enablement to drive organic traffic, increase conversions, and support pipeline growth\. 9\.\) Collaborated cross\-functionally with Sales, CSM, Product, and Design to align messaging and campaigns with go\-to\-market goals\. 10\.\) Partnered with founders on ghostwriting and founder\-led marketing to strengthen executive brand and thought leadership\. 11\.\) Analyzed performance metrics and audience insights on Linekedin, Instagram and YouTube to optimize content mix, posting cadence, and reach\. 12\.\) Applied intent\-based marketing to build persona\-driven content mapped to the buyer journey and ICP\. 13\.\) Supported account\-based marketing \(ABM\) programs by creating persona\-driven content and targeted outreach for priority accounts across different industries\. 14\.\) Led SEO initiatives using Semrush, Ahrefs, and HubSpot, including keyword research, content gap analysis, on\-page optimization, and rank tracking\.

Marketing Executive at Kognoz, Apr 2025 \- Sep 2025 · 6 mos, Gurugram, • Executed integrated B2B marketing campaigns across digital channels and CRM, generating 20\+ qualified leads per week while supporting customer acquisition initiatives\. • Managed LinkedIn marketing and content strategy, increasing company followers by 40% and engagement by 55% through organic content, paid campaigns, and community engagement\. • Collaborated with the PR and communications team to strengthen brand positioning, securing 8\+ national media features, including YourStory and The Times of India\. • Represented the company at 10\+ industry events, including ETHR and People Matters, while organizing CXO roundtables across India and Southeast Asia to build enterprise relationships and drive business opportunities\. • Planned and executed multi\-channel B2B marketing initiatives, including email campaigns, event marketing, thought leadership content, and sales enablement activities to enhance brand visibility and generate qualified leads\.

Sales And Marketing Intern at Konverz AI, Feb 2025 \- Mar 2025 · 2 mos, Gurugram, • Developed engaging LinkedIn articles and videos to boost digital presence and audience interaction\. • Conducted thorough research on content themes to create compelling posts tailored for professional networks\. • Assisted in sales and outreach for the ETHR event by connecting with potential partners and generating leads\. • Enhanced communication and content creation skills while gaining hands\-on experience in digital marketing\.

Student Director at Unstop Igniters Club, IMI New Delhi, Sep 2023 \- Mar 2025 · 1 yr 7 mos, IMI Delhi, India, • Organized the event "How to Ace Presentations," enhancing public speaking skills among peers\. • Acted as a liaison between Unstop and IMI New Delhi, facilitating student engagement in competitions and internships\. • Connected various clubs to the Unstop platform, promoting collaboration and resource sharing\.

Member at The Operations Club, IMI New Delhi, Aug 2023 \- Mar 2025 · 1 yr 8 mos, IMI New Delhi, • Collaborated with team members to organize five successful events, including Conventus'23 and Ranneeti'24\. • Led the planning and execution of the Intra Event \- Cold Case and the Inter Events \- Beer Cup Challenge 9\.0\. • Developed skills in event management, teamwork, and strategic planning while enhancing the club's visibility at IMI New Delhi\.

## Education

Master of Business Administration \- MBA, Business Administration and Management, General, IMI Delhi

Bachelor's degree, Biology, General, University of Allahabad

[View the original profile](https://tal.club/meet/saumya-tiwari-4)

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