---
title: "Saubhagya Soni - Consultant in Kanpur Nagar | Tal"
description: "Meet Saubhagya Soni, Deloitte USI | Yes Madam || IIT Kanpur based in Kanpur Nagar. AI stack includes anthropic apis, claude, and gemini."
image: "https://tal.club/meet/saubhagya-soni/share-image"
---

# Saubhagya Soni on Tal

## Headline

Deloitte USI \| Yes Madam \|\| IIT Kanpur

## About

I am an IIT Kanpur graduate with 5\+ years of experience spanning Data Analytics, Consulting, Product, and Marketing, with a track record of turning complex business problems into scalable, data\-driven solutions\. Currently, I work as a Senior Data Analyst at Yes Madam, where I drive retention marketing strategy, lead a team of business analysts, and deliver insights that improve customer lifetime value and product performance\. My career began at Deloitte USI, where I spent over three years helping Fortune 500 clients with end\-to\-end product development, TRIRIGA implementations, workflow automation, and large\-scale data analysis\. In addition to corporate roles, I co\-founded and led product, strategy, and operations for DesignItEazy, gaining hands\-on experience in building from zero—product design, customer discovery, GTM, operations, finance, and ultimately steering the startup into a governance consulting direction\. I thrive at the intersection of business, technology, and user experience\. Whether it is improving product stickiness, creating analytical frameworks, or driving cross\-functional execution, I enjoy working on problems that require both strategic thinking and analytical depth\. Beyond work, I’ve led large teams in high\-pressure environments—including organizing IIT Kanpur’s flagship sports festival with 60\+ team members and multi\-million INR budgets—sharpening my leadership and operational abilities early on\.

## Location

Kanpur Nagar

## AI stack

anthropic apis

claude

gemini

ollama

openai

claudecode

## Work experience

Consultant at Deloitte, Jan 2026 \- Present · 9 mos, Bengaluru, Karnataka, India

Senior Data Analyst at YesMadam, Jun 2025 \- Oct 2025 · 5 mos, Noida, Uttar Pradesh, India, • Led a team of data analysts to enhance retention strategies through effective CRM and WhatsApp communication\. • Formulated data\-driven strategies to optimize marketing efforts and improve customer engagement\. • Automated data channels to streamline processes for the marketing team, increasing efficiency\.

Career transition at Career Break, Sep 2023 \- Jun 2025 · 1 yr 10 mos, Delhi, India, During a recent career break, I delved into the dynamic world of governance consulting, specifically focusing on initiatives aimed at bolstering agricultural productivity and fostering poverty elimination\. This hands\-on experience allowed me to collaborate closely with bureaucrats, navigating complex policy frameworks and contributing to the implementation of data\-driven strategies\. It was a period of significant learning and experimentation, where I honed my skills in strategic planning, stakeholder engagement, and socio\-economic development\. I'm now eager to apply these insights and experiences in future roles, continuing to drive impactful change\.

Consultant at Deloitte, May 2023 \- Aug 2023 · 4 mos, Hybrid, • Product Ownership & Development: Spearheaded the end\-to\-end development of an Integrated Workspace Management web\-app, driving feature prioritization, technical development, and successful deployment to meet stakeholder needs and optimize facilities administration\. • Cross\-Functional Leadership: Led a 4\-member tech team, defining project scope, allocating resources, and managing timelines to ensure the successful conversion of the web\-app to dual compatibility \(web and mobile\), thereby enhancing user accessibility and experience\. • Innovation & Strategy: Initiated the development of an IWMS chat\-bot prototype \(front\-end & sample back\-end\) for client acquisition proposals, demonstrating product innovation and a commitment to exploring cutting\-edge technologies to enhance business development\.

Business Technology Analyst at Deloitte, Aug 2020 \- May 2023 · 2 yrs 10 mos, Gurugram, Haryana, India, • Requirement & Solution Design: Translated complex business requirements into technical specifications and TRIRIGA scripts for Fortune 500 clients, driving successful information and facilities management implementations\. • Data Analysis & Insights: Utilised Tableau, SQL, and Excel to conduct comprehensive analyses of global asset data, identifying critical issues, trends, and opportunities, and ultimately informing strategic decisions for clients\. • Product Implementation & Customisation: On\-boarded client assets and portfolios onto IBM TRIRIGA, ensuring data integrity and alignment with client needs\. Designed and implemented customised applications and dashboards using Google Polymer and JavaScript\. • Agile Collaboration: Partnered with functional teams to define project deadlines, user stories, and sprints, while fostering open interaction and ensuring alignment and client approval throughout the development life\-cycle\.

Festival Coordinator at UDGHOSH, IIT KANPUR, Apr 2019 \- Apr 2020 · 1 yr 1 mo, Greater Lucknow Area, • Responsible for the Overall Organization and conduction of Udghosh’18, India’s largest sports festival\. • Formed a core team of 20 individuals through a rigorous framework of interviews and peer reviews\. • Supervising a 5\-tier team encompassing 10 departments each with a working strength of about 60 students\. Initiatives • Introduced Abhyudya, a sports events for the children of the underprivileged village near Kanpur city\. • Introduced Udghosh Champs, a sports event for school children conducted in various cities of the nation\. • Introduced Digital out of home branding for the first time in Indian college festival through BARISTA\. Impact • Increased branding avenues leveraged sponsorships to increase the budget to more than 10 million INR\. • Generated more than 1 million INR of revenue through the pre\-fest event through customized branding\. • Increased the reach of the festival through DOOH branding by 10 fold leading it to more revenue generation\.\.

Head Of Marketing at UDGHOSH, IIT KANPUR, Mar 2018 \- Mar 2019 · 1 yr 1 mo, Greater Lucknow Area, • Led the 4 tier team to garner the sponsorship for Udghosh’18, India’s largest intercollegiate sports festival\. Initiatives • Increased the publicity of the social initiative events to take it into the commercial level\. • Created centralized branding avenues for the company’s branding to leverage more sponsor\. • Promoted the festival outside the city to generate more revenue through participation and sponsorship\. Impact • Increased the revenue generation through marketing and registration by 50 percent up to 3\.5 million INR\. • Generated more sponsorship from the corporate social responsibility fund of corporate\.•

## Education

Bachelor of Technology \(B\.Tech\.\), Mechanical Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Minor, Engineering/Industrial Management, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

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