Headline

Deloitte USI | Yes Madam || IIT Kanpur

About

I am an IIT Kanpur graduate with 5+ years of experience spanning Data Analytics, Consulting, Product, and Marketing, with a track record of turning complex business problems into scalable, data-driven solutions. Currently, I work as a Senior Data Analyst at Yes Madam, where I drive retention marketing strategy, lead a team of business analysts, and deliver insights that improve customer lifetime value and product performance. My career began at Deloitte USI, where I spent over three years helping Fortune 500 clients with end-to-end product development, TRIRIGA implementations, workflow automation, and large-scale data analysis. In addition to corporate roles, I co-founded and led product, strategy, and operations for DesignItEazy, gaining hands-on experience in building from zero—product design, customer discovery, GTM, operations, finance, and ultimately steering the startup into a governance consulting direction. I thrive at the intersection of business, technology, and user experience. Whether it is improving product stickiness, creating analytical frameworks, or driving cross-functional execution, I enjoy working on problems that require both strategic thinking and analytical depth. Beyond work, I’ve led large teams in high-pressure environments—including organizing IIT Kanpur’s flagship sports festival with 60+ team members and multi-million INR budgets—sharpening my leadership and operational abilities early on.

Location

Kanpur Nagar

AI stack

anthropic apis

claude

gemini

ollama

openai

claudecode

Work experience

Consultant at Deloitte, Jan 2026 - Present · 9 mos, Bengaluru, Karnataka, India

Senior Data Analyst at YesMadam, Jun 2025 - Oct 2025 · 5 mos, Noida, Uttar Pradesh, India, • Led a team of data analysts to enhance retention strategies through effective CRM and WhatsApp communication. • Formulated data-driven strategies to optimize marketing efforts and improve customer engagement. • Automated data channels to streamline processes for the marketing team, increasing efficiency.

Career transition at Career Break, Sep 2023 - Jun 2025 · 1 yr 10 mos, Delhi, India, During a recent career break, I delved into the dynamic world of governance consulting, specifically focusing on initiatives aimed at bolstering agricultural productivity and fostering poverty elimination. This hands-on experience allowed me to collaborate closely with bureaucrats, navigating complex policy frameworks and contributing to the implementation of data-driven strategies. It was a period of significant learning and experimentation, where I honed my skills in strategic planning, stakeholder engagement, and socio-economic development. I'm now eager to apply these insights and experiences in future roles, continuing to drive impactful change.

Consultant at Deloitte, May 2023 - Aug 2023 · 4 mos, Hybrid, • Product Ownership & Development: Spearheaded the end-to-end development of an Integrated Workspace Management web-app, driving feature prioritization, technical development, and successful deployment to meet stakeholder needs and optimize facilities administration. • Cross-Functional Leadership: Led a 4-member tech team, defining project scope, allocating resources, and managing timelines to ensure the successful conversion of the web-app to dual compatibility (web and mobile), thereby enhancing user accessibility and experience. • Innovation & Strategy: Initiated the development of an IWMS chat-bot prototype (front-end & sample back-end) for client acquisition proposals, demonstrating product innovation and a commitment to exploring cutting-edge technologies to enhance business development.

Business Technology Analyst at Deloitte, Aug 2020 - May 2023 · 2 yrs 10 mos, Gurugram, Haryana, India, • Requirement & Solution Design: Translated complex business requirements into technical specifications and TRIRIGA scripts for Fortune 500 clients, driving successful information and facilities management implementations. • Data Analysis & Insights: Utilised Tableau, SQL, and Excel to conduct comprehensive analyses of global asset data, identifying critical issues, trends, and opportunities, and ultimately informing strategic decisions for clients. • Product Implementation & Customisation: On-boarded client assets and portfolios onto IBM TRIRIGA, ensuring data integrity and alignment with client needs. Designed and implemented customised applications and dashboards using Google Polymer and JavaScript. • Agile Collaboration: Partnered with functional teams to define project deadlines, user stories, and sprints, while fostering open interaction and ensuring alignment and client approval throughout the development life-cycle.

Festival Coordinator at UDGHOSH, IIT KANPUR, Apr 2019 - Apr 2020 · 1 yr 1 mo, Greater Lucknow Area, • Responsible for the Overall Organization and conduction of Udghosh’18, India’s largest sports festival. • Formed a core team of 20 individuals through a rigorous framework of interviews and peer reviews. • Supervising a 5-tier team encompassing 10 departments each with a working strength of about 60 students. Initiatives • Introduced Abhyudya, a sports events for the children of the underprivileged village near Kanpur city. • Introduced Udghosh Champs, a sports event for school children conducted in various cities of the nation. • Introduced Digital out of home branding for the first time in Indian college festival through BARISTA. Impact • Increased branding avenues leveraged sponsorships to increase the budget to more than 10 million INR. • Generated more than 1 million INR of revenue through the pre-fest event through customized branding. • Increased the reach of the festival through DOOH branding by 10 fold leading it to more revenue generation..

Head Of Marketing at UDGHOSH, IIT KANPUR, Mar 2018 - Mar 2019 · 1 yr 1 mo, Greater Lucknow Area, • Led the 4 tier team to garner the sponsorship for Udghosh’18, India’s largest intercollegiate sports festival. Initiatives • Increased the publicity of the social initiative events to take it into the commercial level. • Created centralized branding avenues for the company’s branding to leverage more sponsor. • Promoted the festival outside the city to generate more revenue through participation and sponsorship. Impact • Increased the revenue generation through marketing and registration by 50 percent up to 3.5 million INR. • Generated more sponsorship from the corporate social responsibility fund of corporate.•

Education

Bachelor of Technology (B.Tech.), Mechanical Engineering, INDIAN INSTITUTE OF TECHNOLOGY KANPUR

Minor, Engineering/Industrial Management, INDIAN INSTITUTE OF TECHNOLOGY KANPUR