Headline

Senior Data & Analytics Leader | Data Strategy & Transformation | Analytics Organization Building | Customer, Product & Marketplace Intelligence | Trust & Safety | AI & Decision Intelligence

About

I build and scale Data & Analytics capabilities that turn complex business problems into measurable business outcomes. Over 12+ years across analytics, product, marketplace, Trust & Safety, financial products and business strategy, I have worked at the intersection of business, data, technology and people — not just delivering insights, but building the capabilities and operating models that make analytics scalable. In my current role at Porter, I lead a 15-member Analytics organization across Trust & Safety, Finance, Payments, Support & Communications, Expansion and International Markets. My work spans: • Data & Analytics Strategy: Building analytics charters from the ground up, defining operating models, roadmaps, KPIs and decision frameworks. • Organization Building: Hiring, workforce planning, performance management, mentoring and developing career paths across Analytics IC and leadership tracks. • Data Transformation: Driving dimensional modelling, dbt-based data foundations, metric standardization, semantic layers and self-service analytics. • Enterprise Transformation: Building reusable data capabilities for international expansion and reducing dependency on Analytics through standardized, trusted business information. • Business Impact: Delivered ₹20+ Cr in business impact through fraud mitigation, revenue protection and operational transformation, while driving financial automation and moving financial close processes toward near-real-time reporting. I have also led cross-functional initiatives across Product, Engineering, Operations, Finance and Business, including Trust & Safety, marketplace optimization, customer experience, fraud prevention, financial analytics and international market launches. What I enjoy most is solving problems where the answer is not simply “build another dashboard” — but requires understanding the business, defining the right problem, designing the data and operating model, and building the capability that can scale beyond one use case. I am currently deepening my expertise in Applied AI, Agentic AI, Machine Learning and Decision Intelligence through the Executive Post Graduate Program in Applied AI & Agentic AI from IIIT Bangalore & upGrad, with a focus on applying AI to analytics, automation and business decision-making. Core areas: Data & Analytics Leadership | Data Strategy & Transformation | Product & Marketplace Analytics | Trust & Safety | Financial Analytics | Analytics Engineering | Semantic Layer | Self-Service Analytics | AI & Decision Intelligence

Location

Greater Bengaluru Area

AI stack

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codex

openai

Work experience

Senior Manager Analytics at Porter, Apr 2025 - Present · 1 yr 7 mos, Expanded leadership scope from individual analytics charters to organization-wide Data & Analytics ownership across Trust & Safety, Finance, Payments, Support & Communications, Expansion and International Markets. • Built and now lead a 15-member Analytics organization, with accountability for charter outcomes, team performance, hiring, workforce planning, goal setting, performance reviews, mentoring and capability development. • Established the Analytics leadership model, proposing differentiated career paths for Analytics ICs and people managers, with Staff/Principal and management tracks respectively. • Defined and drove the Analytics Engineering operating model, including boundaries between Analytics and AE, role definitions, talent requirements and responsibilities; the function has been approved by leadership and HR and is under implementation. • Scaled the data foundation and semantic layer strategy, building on dimensional modelling and reusable data architecture to support standardized metrics and self-service analytics. • Established a live semantic layer consumed across five business charters, creating a foundation for self-service reporting and AI-enabled natural-language access to business information. • Led data and analytics support for international and Tier-2 market expansion, helping standardize launch processes, metrics and decision frameworks across geographies. • Partner with CEO, CTO and VP-level stakeholders through planning cycles, monthly business reviews and strategic decision-making across core platform and geographic expansion portfolios. • Continue to lead Analytics hiring and talent strategy, including the internship-to-PPO program, college scouting, level-specific interview frameworks and interviewer capability building. • Recognized with the Porter Pioneer Award for exceptional ownership, leadership and business impact.

Analytics Manager at Porter, Nov 2022 - Mar 2025 · 2 yrs 5 mos, Built and scaled Analytics capabilities across Trust & Safety, Finance, Payments and core business charters, partnering closely with Product, Engineering, Operations and Business teams. • Founded Finance Analytics and Trust & Safety Analytics capabilities from the ground up, defining their charters, operating boundaries, roadmaps, engagement models and guiding principles. • Led the Trust & Safety Analytics POD, owning analytics roadmap, priorities, KPIs and operating model while partnering with Product and Engineering on fraud prevention and business protection. • Drove data strategy toward dimensional modelling, proposing reusable fact-and-dimension architecture and dbt-based data foundations in partnership with Data Engineering. • Designed the data architecture for international expansion, extending the India dimensional model into a reusable multi-tenant approach where common dbt models could support multiple countries while maintaining centralized ownership and consistent metric definitions. • Productized Finance Analytics, enabling automated financial products including invoicing, credit/debit notes and book-closure processes across India and international markets, moving financial close from ~15 days toward near-real-time. • Drove fraud and revenue-protection initiatives, contributing to ₹20+ Cr of business impact through analytics-led fraud mitigation and revenue protection. • Partnered with senior leadership and cross-functional stakeholders on quarterly planning, business reviews, charter priorities and strategic problem-solving across Trust & Safety, Finance and expansion initiatives. • Led analytics hiring and capability development, establishing structured hiring and interviewer frameworks and building a scalable analytics talent pipeline.

Business Analyst Manager at WhiteHat Jr, Jul 2021 - Nov 2022 · 1 yr 5 mos, Bengaluru, Karnataka, India, Led a team of 7 analysts supporting Product, Sales and Customer Experience, using analytics to improve teacher engagement, customer journeys and operational efficiency. • Led Product and Customer Analytics, identifying behavioural patterns, feature adoption drivers and friction points across the teacher journey. • Improved teacher engagement by 25% through behavioural analytics and customer journey optimization, identifying key drivers and intervention opportunities. • Built a dynamic, context-aware Help experience, using teacher history and real-time problem context to surface relevant information and reduce navigation effort and support dependency. • Reduced support resolution time by 76% through event analytics and targeted interventions. • Reduced sales incentive payouts by 38% through analytics-led redesign of compensation programs while maintaining business objectives. • Led and developed a 7-member Analytics team, driving prioritization, stakeholder management, mentoring and delivery across Product, Sales and Customer Experience.

Assistant Manager at Swiggy, Jul 2020 - Jul 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India, Led Analytics across Marketplace Operations, Business Advisory and Trust & Safety, partnering with Product, Operations and Finance to improve marketplace economics, partner experience and fraud outcomes. • Led Trust & Safety analytics, identifying fraud patterns and recommending interventions that reduced fraud exposure from approximately ₹20 Cr/week to near zero. • Improved partner utilization and marketplace efficiency by identifying restaurant wait-time as a key operational constraint; reduced average waiting time from ~20 minutes to ~10 minutes, improving partner earnings and fulfillment capacity. • Influenced product strategy on Trust & Safety, challenging proposed partner-experience changes and recommending in-app calling with mobile-number masking to preserve partner-customer connectivity while reducing cancellation risk. • Drove marketplace profitability initiatives, including delivery cost, routing efficiency, wait-time and cost-per-order analytics, translating operational data into business recommendations. • Partnered closely with the VP of Finance and senior business stakeholders on quarterly planning, business performance reviews and strategic decision-making. • Managed and developed a 5-member Analytics team, supporting multiple business charters and driving analytics-led problem solving.

Analyst at Swiggy, Apr 2019 - Jun 2020 · 1 yr 3 mos, Greater Bengaluru Area, • Identified a fraud vector exposing the business to approximately ₹20 Cr per week and partnered with Product and Engineering to design solutions that reduced fraud exposure to near zero. • Conceptualized the Customer Cancellation Grace Period, enabling customers to cancel accidental orders within a defined time window while significantly reducing fraud and support costs. • Designed the Dynamic Customer Trust Score framework, enabling differentiated customer experiences, risk-based feature access, and personalized support journeys.

Senior Analyst at Ocwen Financial Solutions Pvt. Ltd. - APAC, Apr 2018 - Apr 2019 · 1 yr 1 mo, Bengaluru, Karnataka, India

Business Analyst at Ola (ANI Technologies Pvt. Ltd), May 2017 - Apr 2018 · 1 yr, Bengaluru, Karnataka, India, Led Customer & Content Analytics for Ola Prime Play, focusing on engagement, retention, personalization and customer experience. • Scaled Ola Prime Play engagement from ~10K to 120K+ daily rides in six months through customer analytics, engagement optimization and content strategy. • Built customer funnel, retention and churn analytics to identify behavioural patterns, engagement opportunities and drop-off points. • Introduced curated playlists to remove the friction of searching for content during 40–50 minute rides, improving customer engagement and content consumption. • Developed personalized content strategies using ride history, content consumption and contextual signals such as time and location; also defined discovery strategies for new users with limited behavioural history. • Partnered with Product and Content teams to translate customer behaviour into content recommendations, engagement initiatives and product improvements. • Contributed to content monetization initiatives, using engagement and content surfaces to support advertising opportunities within the Prime Play experience.

Education

Executive Post Graduate Program, Applied AI and Agentic AI, International Institute of Information Technology Bangalore

Master of Business Administration (M.B.A.), International Business, bangalore university