Headline

Sr. SEO Analyst @ Zupee | Driving Organic Growth Through SEO, AI Search & AEO | LLM Optimization | Technical SEO | Building AI-Powered SEO Solutions

About

I’m a Senior SEO Analyst with 7+ years of experience building scalable SEO strategies that drive sustainable organic growth for product-based businesses and digital brands. My expertise spans Technical SEO, Content SEO, On-Page, Off-Page, Local SEO, International SEO, E-commerce SEO, and AI Search Optimization. I have successfully led SEO initiatives for brands like Zupee, where I improved organic visibility, protected rankings through Google Core Updates, and delivered measurable business growth in highly competitive markets. My core expertise is Technical SEO, including: • Enterprise SEO audits • Crawlability, indexation & log file analysis • Core Web Vitals (LCP, CLS, INP) • Schema implementation • Site architecture & internal linking • URL migrations & redirects • Canonicalization and duplicate content management • Large-scale website restructuring with minimal traffic impact On the content side, I have managed keyword research and mapping for 25,000+ keywords, built topical authority strategies, conducted content audits, optimized landing pages based on search intent, and created scalable internal linking frameworks. One of my key achievements includes improving the ranking of "Zupee Ludo" from #23 to #2 on Google. AI Search & LLM Optimization I specialize in preparing websites for the future of search by optimizing content for AI-powered discovery platforms, including: • Google AI Overviews • ChatGPT Search • Perplexity AI • Other LLM-powered search experiences My AI SEO approach focuses on entity-based optimization, structured data, topical authority, semantic content architecture, citation-ready content, and clean internal linking to improve visibility beyond traditional search results. Product & Brand SEO Experience I have hands-on experience managing SEO for product-led businesses, SaaS platforms, gaming brands, and large-scale websites. I understand how SEO integrates with Product, Engineering, Content, and Marketing teams to drive qualified traffic, user acquisition, and revenue growth. Additional Expertise • Technical SEO • Content Strategy & Topical Authority • E-commerce SEO • Local SEO & Google Business Profile • International SEO • Off-Page SEO & Digital PR • Toxic Backlink Audits & Recovery • SEO Automation & AI Workflows • SEO Reporting & Performance Analysis CMS & Platforms • WordPress • Shopify • Webflow • Strapi SEO Tools Google Search Console | GA4 | GTM | Ahrefs | SEMrush | Screaming Frog | Looker Studio | Surfer SEO | ChatGPT I enjoy solving complex SEO challenges, building scalable organic growth systems.

Location

Gurugram

AI stack

dalle

manus

meta

openai

Work experience

Sr. Search Engine Optimization Analyst at Zupee, May 2024 - Apr 2026 · 2 yrs, Gurugram, 🚀 Key Achievements: Boosted Zupee Ludo from #25 to #3 on Google by executing a full-spectrum SEO strategy—driving high-intent organic traffic and ranking for competitor brand terms. Protected brand by disavowing 300+ spammy domains, enhancing CTR on branded keywords. Deployed regex-based keyword clusters targeting 25,000+ long-tail queries—boosting keyword mapping and engagement. Zupee Ludo page ranks for competitor brand keywords, outperforming rival platforms and capturing high-converting search traffic. 🛠 Technical SEO: Performed in-depth audits (Screaming Frog, Ahrefs, server logs) to fix canonical, 404s, metadata, and URL issues. Implemented structured data (FAQ, How-to, Article) to improve CTR and enable rich results. Collaborated with developers to optimize INP and Core Web Vitals—improving speed and mobile UX. 📚 Content & On-Page SEO: Built scalable, intent-aligned content strategy—led to a 40% rise in indexed/ranked landing pages. Revamped internal linking (hub-and-spoke), reducing bounce rate and improving crawl depth. Resolved content cannibalization—boosted traffic to key pages by 35%. 🔗 Off-Page SEO: Led authority link-building via guest posts, niche edits, and PR—earned 120+ high-quality backlinks in 6 months. Analyzed competitor backlinks to gain ranking advantages in high-competition searches. 🗺️ ASO & App Store SEO: Supported ASO for app visibility and optimized listings for map-based discovery. Played a key role in improving app visibility on Google Play and Apple Store through metadata optimization, keyword-rich descriptions, and creative asset enhancements (icons, screenshots, feature graphics). 🤝 Cross-Functional Collaboration: Bridged SEO with Product and Dev teams to ensure clean, impactful implementations. Partnered with content teams on CMS platforms (Strapi, Sanity) for optimized rollouts. Participated in A/B testing to refine landing pages and improve UX and session metrics.

Sr. Search Engine Optimization Executive at Ichelon Consulting Group, May 2023 - Apr 2024 · 1 yr, I am a results-driven Digital Marketing Executive with hands-on expertise in OnPage, OffPage, Technical SEO, and Google My Business (GMB) optimization. My work focuses on increasing organic traffic, improving search engine rankings, and enhancing user experience through a strategic blend of SEO best practices. 🔍 SEO Strategy & Website Analysis I manage comprehensive website audits (on-page, off-page, and technical) to identify opportunities and resolve issues—ensuring sites are optimized for crawlability, speed, mobile usability, and performance. I create and optimize site pages that rank well and convert effectively. 🛠 OnPage SEO Expertise: Keyword research and implementation High-quality, intent-driven content creation Optimized meta titles, descriptions, URLs, headers Strategic internal/external linking Image and multimedia optimization Mobile responsiveness & page speed improvements Sitemap and schema integration User engagement via structured comments and formatting 🔗 OffPage SEO Execution: Blog, article, image, and PDF submissions Guest posting & press releases Social media sharing & bookmarking Brand mentions, forum posting, Q&A engagement Broken link building and authority backlinks Targeted content marketing for visibility and lead generation 🌐 Google My Business Optimization: Claimed and verified listings Complete, accurate business details High-quality images and branding Review management and Google Posts Attributes, FAQs, and regular profile updates 🌍 International SEO Focus: I have successfully executed geo-targeted strategies for markets in the US, UK, Germany, and Canada, generating qualified leads and increasing local visibility. If you're seeking a committed SEO professional with a proven track record in organic growth, website optimization, and digital presence expansion, let’s connect to discuss how I can help grow your business.

Search Engine Optimization Executive at Ichelon Consulting Group, May 2022 - Apr 2023 · 1 yr, Gurugram, Haryana, India, 🔍 SEO Strategy & Website Analysis I manage comprehensive website audits (on-page, off-page, and technical) to identify opportunities and resolve issues—ensuring sites are optimized for crawlability, speed, mobile usability, and performance. I create and optimize site pages that rank well and convert effectively. 🛠 OnPage SEO Expertise: Keyword research and implementation High-quality, intent-driven content creation Optimized meta titles, descriptions, URLs, headers Strategic internal/external linking Image and multimedia optimization Mobile responsiveness & page speed improvements Sitemap and schema integration User engagement via structured comments and formatting 🔗 OffPage SEO Execution: Blog, article, image, and PDF submissions Guest posting & press releases Social media sharing & bookmarking Brand mentions, forum posting, Q&A engagement Broken link building and authority backlinks Targeted content marketing for visibility and lead generation 🌐 Google My Business Optimization: Claimed and verified listings Complete, accurate business details High-quality images and branding Review management and Google Posts Attributes, FAQs, and regular profile updates 🌍 International SEO Focus: I have successfully executed geo-targeted strategies for markets in the US, UK, Germany, and Canada, generating qualified leads and increasing local visibility. If you're seeking a committed SEO professional with a proven track record in organic growth, website optimization, and digital presence expansion, let’s connect to discuss how I can help grow your business.

Digital Marketing Specialist at CallsBridge Pay Per Call Services Pvt. Ltd., Jan 2021 - May 2022 · 1 yr 5 mos, South Delhi, Delhi, India, As a core SEO contributor, I lead both On-Page and Off-Page SEO operations along with full-scale technical website audits—driving organic traffic, improving keyword rankings, and enhancing user experience across key web properties. 🔍 On-Page SEO Highlights: Published high-quality, intent-driven content with keyword targeting and topical relevance. Optimized page titles, meta descriptions, headers (H1–H6), and content structure to improve CTR and crawlability. Mapped high-potential keywords to landing pages via in-depth research using Ahrefs, SEMrush, and Keyword Planner. Improved URL structure, site architecture, and internal linking—enhancing crawl depth and session time. Optimized images and multimedia (ALT tags, compression, responsiveness). Enhanced Core Web Vitals via mobile optimization and faster page load times. Managed XML sitemaps, robots.txt, schema markup, header tags, and SEO-friendly comment integration. 🔗 Off-Page SEO Highlights: Built quality backlinks via blogs, articles, guest posts, and press releases. Executed content syndication (PDFs, images), Q&A engagement (Quora, Reddit), and social bookmarking. Boosted brand visibility through forum discussions, broken link building, brand mentions, and comment marketing. Maintained an active social media presence to drive referral traffic and build brand signals. ⚙️ Technical SEO & Audits: Conducted full-site audits using Screaming Frog, Ahrefs, GSC & GA to identify crawl/index issues, canonical errors, and slow-loading assets. Fixed 404s, broken links, schema errors, and performance bottlenecks. Monitored indexing and traffic anomalies, ensuring post-update stability. 📊 Results: Successfully launched and optimized new landing pages, leading to a measurable spike in organic traffic and high-converting keyword visibility. Contributed to brand growth and lead generation across domestic and international markets (US, UK, Germany, Canada).

Digital Marketing Executive at Research Nester, Sep 2019 - Jan 2021 · 1 yr 5 mos, Noida, Uttar Pradesh, India, As a core member of the digital marketing team, I specialized in Off-Page SEO strategies and advanced website analysis to drive organic growth, improve domain authority, and generate high-quality leads from international markets including the US, UK, Germany, and more. 🌐 Key Contributions: Performed comprehensive website audits (technical, on-page, and off-page) using tools like Ahrefs, Screaming Frog, and Google Search Console to fix issues affecting crawlability, link equity, and SERP performance. Successfully generated B2B and B2C leads from high-intent international traffic, leveraging targeted content and outreach. Strategically planned and executed Off-Page SEO campaigns across high-authority platforms, improving backlink profile and search visibility. • Blog Post • Article Post • Image Post • PDF Post • Brand Mentions • Commenting Post • Forums Post • Guest Post • Press Release • Broken Link Building • Social Networking • Social Post • Social Bookmarking • Content Marketing • Questions & Answers 📈 Results & Impact: Improved backlink quality and increased referring domains by over 40% in select campaigns. Boosted organic traffic from target geographies by implementing localized outreach and language-relevant content. Strengthened website authority and keyword rankings in highly competitive markets through sustained link-building.

Education

Bachelor Computer Application (BCA), Computer Science, Dr. Bhim Rao Ambedkar University, Agra