---
title: "Satya Rajendra Tanna - Vendor Manager (Amazon Wholesale India Pvt. Ltd.) in Bengaluru | Tal"
description: "Meet Satya Rajendra Tanna, Vendor Management | P&L strategist | Operational Excellence based in Bengaluru. AI stack includes claude, kiro, and obsidian."
image: "https://tal.club/meet/satya-tanna/share-image"
---

# Satya Rajendra Tanna on Tal

## Headline

Vendor Management \| P&L strategist \| Operational Excellence

## About

Vendor Manager at Amazon Business \(B2B\), leading the business growth strategy under Office Products, Office Furniture and Beauty GLs\. Over 13\+ years of experience in e\-commerce, working with leading online marketplaces \- Amazon and JioMart, and helping numerous brands/sellers/vendors scale their online presence and sales\. Core competencies include vendor relations, operations management, data analysis, and customer experience\. Passionate about finding insights, building mechanisms, and reducing dependencies or defects in various projects and programs\. learning new technologies and applying them to work\. My goal is to deliver value to both the vendors and the customers, and to contribute to the success of Amazon Business \(B2B\)

## Location

Bengaluru

## AI stack

claude

kiro

obsidian

Amazon Q Developer

ChatGPT

Microsoft Copilot

## Work experience

Vendor Manager \(Amazon Wholesale India Pvt\. Ltd\.\) at Amazon Business, Dec 2025 \- Present · 1 yr, Bengaluru, Karnataka, India, As a Vendor Manager at Amazon Wholesale India Pvt\. Ltd\. \(AWIPL\) on Amazon Business \(B2B\), I own the business growth and P&L performance charter for key 'Business Essentials' GLs \- Office Products, Office Furniture, and Beauty\. Leading vendor relations, sourcing and negotiations, selection growth, buying strategy, pricing strategy, and margin improvements\. I leverage on industry dynamics and customer insights to shape category strategy, optimize inventory, and elevate the customer experience\. I work closely with cross\-functional teams to drive results and deliver sustainable, data\-backed business growth\.

Senior Vendor Manager at RetailEZ Private Limited, Aug 2023 \- Nov 2025 · 2 yrs 4 mos, Bengaluru, Karnataka, India, With a proven track record of delivering ₹1600 MM\+ GMS in FY24\-25, I specialized in new product launches, localization, and alternate sourcing to unlock white spaces and margin expansion\. I onboarded 50\+ vendors, launched over 340\+ products, and helped scale 1P Accelerator program GMS by 82% YoY—all while enabling process automation and team development across multiple functions\. Built efficient systems, empowered cross\-functional teams, and delivered customer\-centric value at scale\. Let’s connect and drive what’s next\.

Senior Manager at Reliance Retail, Feb 2023 \- Jul 2023 · 6 mos, Navi Mumbai, Maharashtra, India, E\-commerce Growth Architect \| SME Seller Advocate \| Data\-Driven Decision\-Maker Performance Analysis & Enhancement: Conduct comprehensive evaluations of Key SME sellers in the Mumbai region, pinpointing opportunities for improvement across Catalog, Selection, Visibility, In\-stock, Sales, and Fulfillment metrics\. Implement strategies to boost Product List and Display views, ensuring a higher conversion rate\. Seller Experience Ownership: Take charge of Seller Experience metrics within my territory, striving for exceptional seller satisfaction\. Collaborate closely with internal teams—DS, SeSu, Category, Marketing, and Product—to drive Account Management initiatives for Key SME sellers\. Strategic Business Planning: Craft and negotiate Joint Business Plans with sellers, focusing on achieving targeted business input metrics and amplifying revenue output\.

Vendor Manager at Amazon, Jan 2022 \- Feb 2023 · 1 yr 2 mos, Mumbai, Maharashtra, India, \-Helped brands scale their business on Amazon India marketplace, currently contributing to \~25% of the overall Women’s Ready\-to\-wear Ethnic line of business and \~9% of the overall Women’s Apparel category business\. \-Improved quality of more than 20k ASINs/catalogs across 10 different cataloging attributes and helped brands achieve 5% GV growth YoY\. \-Achieved 94% A\+ content coverage within 1 week by clustering ASINs/cataloging broadly as per styles/seasons/collections and the helping the brands design a generic A\+ content applicable to all their listings\. \-Improved size chart coverage by collecting Sub\-cat level inputs from the brands and manually checking and rectifying the Category\-Subcategory\-Recommended Browse Nodes\-Product Type mapping for \~5\.3k listings\. \-Proactively identified and fixed \~13% 3\.2k child ASINs with broken Child\-Parent variations directly impacting collaborative GVs for parent ASINs and positive impact on selection for better Cx\. \-Successfully on\-boarded a brand on Project Zero brand protection program – This basically empowers the brand to proactively remove any unauthorized seller from the ASIN offers\. A feature that all the brands need but less than 2% own\.

Account Manager at Amazon, Apr 2020 \- Jan 2022 · 1 yr 10 mos, Mumbai, Maharashtra, India, \- Successfully achieved individual revenue generation target of 3\.6 MM INR by on\-boarding \~167 new accounts and up\-selling counterfeit protection for \~359 accounts overall which sold \~10 MM units on Amazon globally in the past 12 months\. \-Single\-handedly built an automated bulk e\-mailer and WhatsApp sending mechanism as a "one to many" approach and scale mass communication across 1,400 accounts in Amazon India alone\. moreover the mechanism was tailor made and implemented globally \(China, EU and NA teams\)\. \-Identified and built a SOP around brand/account abuse cases pertaining to ASIN/catalog hijacking\. was successfully adopted and implemented by the Operations team for inculcating additional checks at the time of brand/account on\-boarding\. \-Successfully reduced the average ageing of a critical \(Operational Performance Review\) process before final protection stage from \~95 days to \~75 days overall\. \-Helped a key account with building a corrective action plan and reinstate their deactivated Amazon Seller Central account in just 4 days\. The issue was ageing \~60 days with their inventory blocked worth 4 MM INR across EUFCs\. \-Helped NA tech team with pilot testing and identify a bug in the Transparency portal search bar for rectification\.

Program Manager Supply Chain \(OIH\) at Amazon, Mar 2017 \- Apr 2020 · 3 yrs 2 mos, Bengaluru, Karnataka, India, \- Managed daily attendance, reporting and training of associates \(10 headcount\) for day\-to\-day operations\. Wrote regular feedback and annual reviews to develop and grow them as per performance basis Amazon LPs\. \- Reduced overall unhealthy, unsellable inventory across Amazon Fulfillment Centers \(PAN India\) for Retail SMs \(Cloudtail, Appario, ARIPL\) by monitoring and managing key inventory health metrics\. \(Unhealthy and Unsellable inventory from 12% to 7% and warehouse damage land utilization from 27% to 15%\)\. \- Liaised with Special Merchants and internal stakeholders to ensure seamless and timely ReLo order creation and execution across different funnels i\.e\. Return to Vendor, Liquidation and Destruction basis contract and agreement between SMs and Sellers/Brands\. \- Independently built a PAN India FC master dashboard to centrally monitor and manage timely processing of vendor return orders within agreed SLAs by Fulfillment Center outbound operations this provided complete visibility into the planning, weekly forecasting and Labor plan in ordinance with central finance team\. \- Ensured timely and healthy delivery of vendor return, liquidation shipments as per agreed SLA to vendors via 3p carrier network \(Bluedart and Gati\)\. \- Liaised with internal stakeholders across the network for progress updates, process improvements and improving metrics for WBR/MBR\. \(C2S, S2D, RVR & Dispute Management\)\. \- Identified process gaps across functions and drive process/product improvements to reduce defects and preserve good Vendor/Liquidator experience\. \- Published weekly network performance dashboards for Director level leadership reviews and PAN India stakeholder discussions\. \- Ensured timely and efficient closure of Dispute cases raised by SM Vendors/Liquidators, identified the root cause for various dispute origins and worked backwards to mitigate them over a period of time by driving process/product improvements\.

Assistant Manager at Shiksha\.com\(A Naukri\.com venture\), Feb 2012 \- Jan 2014 · 2 yrs, Mumbai Metropolitan Region, \- Increased the overall key accounts by 50% by acquiring new clients\. \- Over achieved sales revenue target by 52% in Q3 Financial year 2012\-2013\. \- Managed to upgrade 5 existing clients billing by more than 200%\. \- Area mapping and cold calling all the prospects \(educational institutes\) across south Mumbai\. \- Managed branding campaigns and database solutions for exiting accounts\. \- Provided customized online visibility and branding solutions by assessing the business requirements of the educational institute\.

## Education

MBA, Applied Management, Annamalai university

PG, Telecom, NIS Sparta

[View the original profile](https://tal.club/meet/satya-tanna)

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