Headline

Product Design Leader | UX, Interaction & Visual Design | Consumer Digital Products, Streaming & Sports | Design Systems | Sony Pictures, SonyLIV | Ex-ESPN

About

I’m a Product Design Leader with 20+ years of experience solving complex product and experience problems across consumer digital products, streaming, sports, media, content, subscriptions and data. I currently lead product design for SonyLIV at Sony Pictures Networks, shaping experiences from product direction through execution. I work closely with Product, Engineering, Research, Data and Business teams to solve UX and product challenges shaped by real technical, platform and legacy constraints. I also drive the evolution of the SonyLIV Design System and mentor designers, while staying close to the craft and the problems themselves. I still enjoy getting into Figma to work through a difficult interaction or experience problem. For me, design leadership doesn't mean stepping away from the work, it means knowing when to set direction, when to challenge a problem, and when to get hands-on and help solve it. Previously, I spent 12 years at ESPN as part of The Walt Disney Company, leading product design across ESPNcricinfo and other ESPN digital experiences. My work included live scores and sports data, content, subscriptions, onboarding, multi-screen experiences, web and native apps, and products across different markets. I also contributed to ESPN UK, ESPN FC, Tennis, ESPY Poll and Disney's design system.

Location

Bengaluru

AI stack

antigravity

claude code

claude

cursor

notebooklm

openai

Work experience

AVP, Product Design at Sony Pictures Networks India, Jan 2022 - Present · 4 yrs 8 mos, Bengaluru, Karnataka, India, Lead product design across SonyLIV, shaping experiences from product direction through execution across complex consumer journeys. • Set design direction across major product initiatives, balancing user needs, business goals and technical realities. • Solve complex product and UX problems through research, benchmarking, prototyping and design exploration, working closely with Product and Engineering. • Stay hands-on in the craft, getting directly involved in complex interaction and experience problems when deeper design exploration is needed. • Work through technical, platform and legacy-system constraints to find practical solutions without compromising the core user experience. • Drive the evolution of the SonyLIV Design System and design-to-development practices to improve consistency, scalability and delivery. • Partner closely with Product, Engineering, Research, Data and Business teams to shape product decisions and resolve complex experience challenges. • Lead and mentor designers, providing direction and context while enabling teams to take ownership of their work and decisions. • Explore AI-assisted design approaches for problem exploration and prototyping.

Design Lead (Product) at The Walt Disney Company for ESPN, Oct 2008 - Oct 2020 · 12 yrs 1 mo, Led product design across ESPN's digital experiences, spanning sports content, live data, subscriptions and multi-screen experiences. • Led the redesign of ESPNcricinfo across web and native apps, simplifying complex live scores and statistics for sports fans. • Led the ESPN India redesign, balancing ESPN.com's global design standards with the needs of the local audience. • Solved complex multi-screen UX challenges for the MMA Fight Center across ESPN platforms. • Co-led the ESPN+ subscription and onboarding redesign, simplifying registration and premium paywall journeys. • Collaborated with ESPN design teams in the US and contributed to ESPN UK, ESPN FC, Tennis, ESPY Poll and Disney's design system. • Solved complex UX problems across content, data, live sports and subscription experiences, working closely with product and engineering teams.

Senior Designer (Multimedia) at Collabera, Nov 2005 - Jul 2008 · 2 yrs 9 mos, • Designed user interfaces for e-commerce platforms, improving product discovery and overall usability • Worked on web platforms including Telegraph.co.uk and Move.com • Built and maintained scalable UI components for large-scale digital products • Collaborated with engineering teams to support front-end implementation and design consistency

Education

Advanced Diploma in Multimedia, Web design, Multimedia and 3D Animation, arena animation

BCA, Computer, Vinayaka Mission's Research Foundation - University