Product Specialist @ Cognizant | Programmatic advertising | DV360

Hyderabad, Telangana, India

Hyderabad, Telangana, India

Hyderabad, Telangana, India
India

Greater Hyderabad Area




Bachelor in hotel management and culinary arts, Hotel/Motel Administration/Management
Indian Institute of Hotel management & Culinery Arts
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As a Product Specialist at Cognizant, I support DV360 and CM360 campaigns within the Google Marketing Platform. My work focuses on campaign setup, performance monitoring, and troubleshooting technical issues using tools like Gemini and LLM-based solutions. I collaborate with teams to ensure alignment with KPIs, optimize delivery, and protect client goals. I bring a blend of operational efficiency and team management skills to my work. Certified in DV360, Campaign Manager 360, and Google Analytics through Skillshop, I remain committed to ensuring seamless programmatic campaign execution and fostering success for global advertisers and partners.
Hyderabad
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gemini
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ChatGPT
Product Specialist at Cognizant, Apr 2025 - Present · 1 yr 8 mos, Hyderabad, Telangana, India, I excelled as a Product Specialist at Cognizant, where I focused on delivering exceptional support for DV360 and CM360 campaigns. • Executed and audited comprehensive DV360 campaign setups, ensuring alignment with targeting and KPIs. • Utilized Gemini and LLM-based tools for efficient technical issue analysis and resolution. • Proactively monitored campaign performance, identifying issues to protect client goals and enhance delivery accuracy. Used Gemini and LLM-based tools to analyze technical issues, structure troubleshooting steps, summarize findings, and improve resolution efficiency.
Programmatic Campaign Analyst at Teleperformance, Feb 2024 - Jan 2026 · 2 yrs, Hyderabad, Telangana, India, Acted as the primary escalation point for DV360, resolving complex troubleshooting and optimization issues while guiding peers to deliver accurate, high-performing campaigns. Performed rigorous QA on pacing, budgets, and performance benchmarks, helping improve delivery efficiency and reduce under- or overspend risks. Streamlined CM360 configurations and creative trafficking workflows, minimizing campaign launch delays and reducing operational errors. Trained and mentored new hires, creating standardized documentation and playbooks that accelerated onboarding and improved resolution turnaround time. Oversaw team client-support channels (chat and email), maintaining high-quality, policy-compliant responses and improving consistency in client communications.
GIS Executive at Movate, Dec 2021 - Feb 2023 · 1 yr 3 mos, Hyderabad, Telangana, India, Audited and analyzed geo-data projects with a focus on accuracy and quality. Consistently exceeded performance targets for quality and productivity metrics. Mentored new team members and delivered training for faster ramp-up. Contributed to a high-stakes confidential POI (Point of Interest) project, managing end-to-end accuracy.
Content Writer at Market research, May 2021 - Dec 2022 · 1 yr 8 mos, India, Writing B2B articles using best SEO practices, Proofreading, communicating with the marketing team to meet the deadlines with best output
Content Writer/ Copy Writer at Eenadu Digital, Jul 2019 - Sep 2019 · 3 mos, Greater Hyderabad Area, Worked as a content writer Intern. Writing articles on different niches. Writing creative title tags
Bachelor in hotel management and culinary arts, Hotel/Motel Administration/Management, Indian Institute of Hotel management & Culinery Arts