Headline

Product, Product Marketing & GTM | 0-1 & 1-10 Platform Scaling | B2C Marketplace & Enterprise AI-Native SaaS

About

I enjoy building products that start as crazy ideas and eventually grow into scalable systems. Over the last few years, I’ve been part of the journey of building and scaling Careervira from an early-stage MVP into a platform that now operates across two worlds: a large professional learning marketplace with 200K+ monthly users and a growing enterprise SaaS platform used by organisations for workforce development. My work sits at the intersection of product strategy, user experience, and go-to-market. I’ve spent time figuring out product-market fit, designing user journeys, shaping product roadmaps, and working closely with engineering, AI/ML, design and marketing teams to bring products to life. More recently, a lot of my work has involved helping transform parts of the platform into an AI-native system: thinking about how automation, recommendations and intelligent workflows can assist users rather than just giving them tools. Outside of work, I’m interested in technology, design, sports and storytelling. Mail - anandsathvik@gmail.com

Location

Bengaluru

AI stack

claude code

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lovable

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Work experience

Manager - Product & Product Marketing at Careervira, Jun 2024 - Present · 2 y 2 mo, Bengaluru, Karnataka, India, Four years. One company. Three very different phases of building. I joined when Careervira was an early-stage learning marketplace and stayed through its evolution into an AI-native enterprise platform. Across that journey, I owned product strategy, cross-functional delivery and end-to-end product marketing, working directly with the CEO. The B2C chapter: scaled the marketplace to 200,000+ monthly active users through zero-CAC organic acquisition, a 20x growth over two years. The engine was built on SEO architecture, content scaling, career discovery products and recommendation systems. Engagement followed: 3x increase in session duration, 15% reduction in bounce rate. The B2B chapter: led customer discovery with HR, L&D and leadership stakeholders, defined enterprise PMF, and built the platform from the ground up. Designed role-based workflows across 5 personas, admin, manager, employee, L&D lead and leadership. Scaled to 10,000+ active subscriptions with 10%+ month-on-month user growth. The AI chapter: led the business layer of the AI-native transformation. Translated enterprise workflows into ML requirement documents, defined automation use cases across personas, and partnered with AI/ML and engineering teams to deliver 10+ ML models and 75+ pipelines powering recommendations, skill intelligence and learning orchestration. On the GTM side: owned positioning, ICP definition, demand generation, sales enablement and POC strategy end to end. Built the enterprise pipeline primarily through targeted email campaigns and participation at HR and AI summits. Cross-functional delivery across Engineering, AI/ML, Design and QA, with a team of 16+ members.

Product Manager at Careervira, Sep 2022 - Jun 2024 · 1 yr 10 mos, Bengaluru, Karnataka, India

Management Trainee at Crompton Greaves Consumer Electricals Limited, Jun 2022 - Aug 2022 · 3 mos, Mumbai, Maharashtra, India

Product Manager (Intern) at Careervira, Dec 2021 - Feb 2022 · 3 mos, - Received Pre-Placement Offer upon successful completion of the project - Spearheaded the development of key products, such as the payments ecosystem, learning management system, pre-purchase and post-purchase ecosystems, as the primary Non-Technical Product Manager - Worked closely with the business development team to evaluate the value proposition of a Learning Management System (LMS) for the B2B market and built a product roadmap for the LMS ecosystem

Product Management Intern at Careervira, Aug 2021 - Nov 2021 · 4 mos

Summer Intern at Crompton Greaves Consumer Electricals Limited, Apr 2021 - Jun 2021 · 3 mos, Mumbai, Maharashtra, India, - Received Pre-Placement Offer upon successful completion of the project - Worked on trade marketing team’s ‘Distributor Salesmen (FOS) Incentives Automation’ project - Devised and drafted ‘Project Requirement Document’ and ‘Scope of Work’ - Coordinated with the external IT vendors and the concerned internal teams as the point of contact for the project to ensure all the stakeholders were aligned on the product vision and roadmap - Created FOS Master Data of 1700+ FOS by defining unique identifiers and assigning FOS IDs - Mapped FOS IDs to 1000+ distributors and 1,00,000+ retailers

Senior Member - Information Systems and Media Relations Team at Symbiosis Institute of Business Management, Pune, Aug 2020 - Apr 2022 · 1 yr 9 mos, Pune Division, Maharashtra, India, - Oversaw social media campaigns and video projects as the Official Cinematographer and Chief Visual Media Advisor - Organized PRoelio 2020, a national level PR case study competition - Organized ‘The Official Batch Photoshoot’ for the Batch of 2021

Senior Associate at Milaap, Apr 2019 - Mar 2020 · 11 mo, Bangalore

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Pune

Bachelor of Engineering - BE, Mechanical Engineering, RNS Institute of Technology - India

Public links

sathvikvanand.com: https://www.sathvikvanand.com/