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Sathiyam Rajangam profile photo 2 on Tal
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Sathiyam Rajangam

Lead Product Specialist @ Alshaya Group Inc Product Owner | CRM | Campaign & Loyalty | Analytics | Customer Engagement | MarTech | SaaS | Product Strategy

Greater Bengaluru Area

10+ years of work experience

Alshaya Group
Mar 20233 yrs 8 mosPresent

Bengaluru

Implementation and Integration of the Aura App upgraded from 1.0 to 2.0 leading to a 20% increase in in-app purchases and conversion rates which make ROI. Aligning product features with user feedback to reduce churn rate by 15% Contributed to the development of a CRM feature that increased user engagement by 30%. Supported Senior Product and Product Manager in Planning and Execution Program orchestration, journey builder, ability to write free marker scripts for the personalization. Participated in Agile development Process contributing to sprint Planning and review meetings Participated in the development of a new product feature which increased the user engagement by 15% Collaborated with Cross-functional team and it helps in Project completion. Conduct routine audits of systems and user practices Write SQL queries to extract data. Insights on All Offers and Rewards for Monthly Report through Power BI Offers and rewards configuration and applying changes from UAT to Production Manage CMS changes and updates Ensure programme business rules are configured in line with business expectations Collaborate with campaign vendors for continuous training requirements, outsourcing activities, and upgradation support. Build promotion in line with customer lifecycle Ensure micro services are working as expected Investigate customer complaints and queries on points and account features UAT and Testing Lead for all programme changes Run automated test scripts for Mobile App and Website releases Analyzing system logs and monitoring logs to identify issues Develop RCA in case of technical issues and provide business explanation Manage technical documentation and processes end to end
Jan 20267 moAug 2026

Bangalore

Cloud computing (salesforce.com): how to create a lead, opportunity, creating a relationship between Master detail and custom object, approval process. Configuration and administration of Salesforce.com. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, accounts, contacts, record types, sharing rules, Custom objects, Pick lists. Knowledge on cloud service models including Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-a-Service.
Capillary Technologies
Sep 20211 yr 7 mosMar 2023

Bengaluru, Karnataka, India

• Plan and deliver data driven, customer-focused email campaigns to acquire and retain customers • Produce CRM campaigns – working closely with the marketing team • Drive campaign and provide reports post campaign completion • Check BAU email campaigns, and ensure testing, delivery, reporting and optimization • Providing CRM Application respective access to the clients • Responsible for end to end setup and execution of CRM campaigns as per the campaign plan • To manage the production of all marketing collateral associated with all campaigns and to work directly with the Creative Studio to brief, feedback and approve all communications. • To manage costs on each campaign in line with annual budget as set by the Campaign Manager. • To manage the sign off process with all key stakeholders for all projects. • Responsible for proof reading (in conjunction with the Proof Reader) of all campaign activities • To manage the CRM input into weekly workflow meetings. • Ensure activities with the CRM agency and customer insight team to deliver analysis and reporting, used to make strategic recommendations for optimization • Responsible for the circulation of CRM reporting on a regular basis to the key stakeholders and wider business. • Responsible to deliver the CRM campaigns test plan, testing different segmentation method, content, creatives and offers, to drive optimisation. • Proactively develop new initiatives / programmes and deliver an effective test and learn plan in line with the roadmap. • Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders
Infyshine, Inc
Feb 20219 mosOct 2021

Bangalore Urban, Karnataka, India

• Responsible for organizing and analyzing data from available data sources to support retail reporting, projects and initiatives • Responsible for managing deliverables, including new item, coverage, merchandising objectives, voids/chronic out of stocks, and other project requests for assigned clients • Responsible for creating analysis, recommendations, and presentations to support retail initiatives and projects • Responsible for the development of standard templates, scorecards, and benchmarking capability across customer teams and region • Present retail analysis to both internal and external contacts • Responsible for providing support and proposes recommendations for improvements to tools and information used within retail analytics • Interface and interact with buyers and manufacturers • Responsible for the set-up of products to be sold online and in retail stores • Responsible for reviewing POS information, generate sales reports and analysis, and complete detailed product set up forms • Responsible for performing data segmentation analysis to support promotional campaigns and program enhancements • Provide support for business unit by performing analysis of activities (on systems, products, processes, and/or procedures) to improve core functions, growth, and profitability • Partner with key stakeholders to analyze, test, and launch new initiatives to increase product penetration. • Generate (through SQL queries) and analyze large data sets for key internal and external stakeholders. • Prepare customer-facing presentations for a variety of retail customers. • Generate retail industry insights from large sets of retail data.
Capillary Technologies
Apr 20182 yrs 4 mosJul 2020

Bengaluru, Karnataka, India

• Having Knowledge how our Applications (CRM Products) are structured, operate and how our clients use them. • Conduct Remote sessions on Client systems to troubleshoot scenarios and ensure ideal functioning of the Product App. • Work with a 20-member group to design plan execute and present experiments. • Provide information to the concerned departments by collecting, analyzing and summarizing the service issues pertaining to the Product (Capillary In-touch). • Provide engineering support during building, deploying, configuring, supporting and upgrading software/patches for our clients. • Mapping in the Back-end (In-touch Web App) to do changes in-order to reflect in the Front-end Capillary App. • Data Analysis of Importing and Exporting the N Number of Clients data. • Analyzing the N Number of Extracted Data from Client and Capillary Back-end through Reon. • Mining data, Cleansing Data, Analyzing Data, Maintaining Databases & Data Systems • Feasibility study on clients Machine before Installing and Integrating the Binary. • Implementing Integration through API, SQL Database, XML, Printer, Log File Integrations between the Client Machine and Capillary Product. • Guide Support team technically during Installations/Integrations and Training for our clients as per the requirements. • Should be able to guide and transfer the knowledge pertaining to any enhancements or new features in our product to support at any point of time. • Assess the shortcomings of the product both front-end (In-store App) and back-end (In-touch Web App) and suggest features/enhancements. • Co-ordinate with the Key Account Managers (Internal) and client POC's when required. • Co-ordinate with Technology, Account Managers and Support Teams to define plans for standardizing, scaling and enhancing our products and the services utilized to deploy/install/release those products.
Corsair Technology, Inc.
Apr 20153 yrsMar 2018

Bangalore

• Ensure component quality & IQC inspection of Corsair, Transcend & ADATA Electronics Parts. • Attend Electronics Parts of Corsair, Transcend & AData line defects • Coordinate with Vendor for daily defects • Educate & Train IQC inspectors • Defect management on Corsair, Transcend & ADATA Electronics daily & monthly basis. • Provide Line problem analysis & support. • Perform Reliability testing of incoming parts. • To issue replacement in system for Corsair & Transcend, ADATA all over INDIA. • Have to provide support to maintain TAT. • Need to get daily follow up with Hubs & Branches. • Servicing of these Products and system closure. • Auditing and system Addition of Corsair, Transcend and ADATA Buffers. • Handling clients and resolving issues. • Quality control and inspection of Corsair, Transcend and ADATA Materials. • Ensuring that all QA Tests are carried out on time and in full. • Keeping quality documentation up to date. • Making sure that all QA records, data & information are available to managers. • Content writer for Corsair, Transcend and ADATA Materials. • Technical support for ADATA, Corsair and Transcend. • Responsible for conducting trainings and updating all Branches on new processes and information about new products arrivals.

Sathiyam’s AI Stack

gemini
gemini
perplexity
perplexity

Education

Bachelor’s Degree, Electrical, Electronics and Communications Engineering

Dhanalakshmi Srinivasan Engineering College

20085 yrs2013

High School Diploma, Computer Science

Adharsh Vidhyalaya Higher Secondary School

20062 yrs2008

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Headline

Lead Product Specialist @ Alshaya Group Inc Product Owner | CRM | Campaign & Loyalty | Analytics | Customer Engagement | MarTech | SaaS | Product Strategy

About

Product Manager | Product Owner | CRM | Loyalty | Customer Engagement | MarTech | SaaS | Product Strategy Product Manager / Product Owner with 11+ years of experience delivering CRM, Loyalty, and Customer Engagement solutions for global retail brands across 70+ international brands. Experienced in defining product vision and roadmaps, gathering and prioritizing business requirements, managing product backlogs, and collaborating with cross-functional teams to deliver scalable, customer-centric products. Proven track record of driving business outcomes by increasing customer engagement, improving conversion rates, reducing churn, and enhancing customer experiences through data-driven product decisions. Skilled in end-to-end product delivery, campaign management, loyalty platforms, REST API integrations, Agile/Scrum methodologies, stakeholder management, and customer journey optimization. Proficient in SQL, Power BI, Azure, Drupal CMS, Salesforce, CRM platforms, Customer Data Platforms (CDP), and Generative AI tools. Adept at translating customer and business needs into impactful product solutions by combining technical expertise, analytical thinking, and business acumen to drive product adoption, operational excellence, and measurable business growth.

Location

Greater Bengaluru Area

AI stack

gemini

perplexity

Work experience

Lead Product Specialist at Alshaya Group, Mar 2023 - Present · 3 yrs 8 mos, Bengaluru, Implementation and Integration of the Aura App upgraded from 1.0 to 2.0 leading to a 20% increase in in-app purchases and conversion rates which make ROI. Aligning product features with user feedback to reduce churn rate by 15% Contributed to the development of a CRM feature that increased user engagement by 30%. Supported Senior Product and Product Manager in Planning and Execution Program orchestration, journey builder, ability to write free marker scripts for the personalization. Participated in Agile development Process contributing to sprint Planning and review meetings Participated in the development of a new product feature which increased the user engagement by 15% Collaborated with Cross-functional team and it helps in Project completion. Conduct routine audits of systems and user practices Write SQL queries to extract data. Insights on All Offers and Rewards for Monthly Report through Power BI Offers and rewards configuration and applying changes from UAT to Production Manage CMS changes and updates Ensure programme business rules are configured in line with business expectations Collaborate with campaign vendors for continuous training requirements, outsourcing activities, and upgradation support. Build promotion in line with customer lifecycle Ensure micro services are working as expected Investigate customer complaints and queries on points and account features UAT and Testing Lead for all programme changes Run automated test scripts for Mobile App and Website releases Analyzing system logs and monitoring logs to identify issues Develop RCA in case of technical issues and provide business explanation Manage technical documentation and processes end to end

Salesforce Trainee at RJS Tech Pvt Ltd, Jan 2026 - Aug 2026 · 7 mo, Bangalore, Cloud computing (salesforce.com): how to create a lead, opportunity, creating a relationship between Master detail and custom object, approval process. Configuration and administration of Salesforce.com. Maintained and customized Salesforce.com scopes such as users, roles, profiles, groups, accounts, contacts, record types, sharing rules, Custom objects, Pick lists. Knowledge on cloud service models including Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-a-Service.

Senior Executive - Data Insights, Campaign & Loyalty at Capillary Technologies, Sep 2021 - Mar 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Plan and deliver data driven, customer-focused email campaigns to acquire and retain customers • Produce CRM campaigns – working closely with the marketing team • Drive campaign and provide reports post campaign completion • Check BAU email campaigns, and ensure testing, delivery, reporting and optimization • Providing CRM Application respective access to the clients • Responsible for end to end setup and execution of CRM campaigns as per the campaign plan • To manage the production of all marketing collateral associated with all campaigns and to work directly with the Creative Studio to brief, feedback and approve all communications. • To manage costs on each campaign in line with annual budget as set by the Campaign Manager. • To manage the sign off process with all key stakeholders for all projects. • Responsible for proof reading (in conjunction with the Proof Reader) of all campaign activities • To manage the CRM input into weekly workflow meetings. • Ensure activities with the CRM agency and customer insight team to deliver analysis and reporting, used to make strategic recommendations for optimization • Responsible for the circulation of CRM reporting on a regular basis to the key stakeholders and wider business. • Responsible to deliver the CRM campaigns test plan, testing different segmentation method, content, creatives and offers, to drive optimisation. • Proactively develop new initiatives / programmes and deliver an effective test and learn plan in line with the roadmap. • Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders

Business Data Analytics – Software Engineer at Infyshine, Inc, Feb 2021 - Oct 2021 · 9 mos, Bangalore Urban, Karnataka, India, • Responsible for organizing and analyzing data from available data sources to support retail reporting, projects and initiatives • Responsible for managing deliverables, including new item, coverage, merchandising objectives, voids/chronic out of stocks, and other project requests for assigned clients • Responsible for creating analysis, recommendations, and presentations to support retail initiatives and projects • Responsible for the development of standard templates, scorecards, and benchmarking capability across customer teams and region • Present retail analysis to both internal and external contacts • Responsible for providing support and proposes recommendations for improvements to tools and information used within retail analytics • Interface and interact with buyers and manufacturers • Responsible for the set-up of products to be sold online and in retail stores • Responsible for reviewing POS information, generate sales reports and analysis, and complete detailed product set up forms • Responsible for performing data segmentation analysis to support promotional campaigns and program enhancements • Provide support for business unit by performing analysis of activities (on systems, products, processes, and/or procedures) to improve core functions, growth, and profitability • Partner with key stakeholders to analyze, test, and launch new initiatives to increase product penetration. • Generate (through SQL queries) and analyze large data sets for key internal and external stakeholders. • Prepare customer-facing presentations for a variety of retail customers. • Generate retail industry insights from large sets of retail data.

Delivery Specialist at Capillary Technologies, Apr 2018 - Jul 2020 · 2 yrs 4 mos, Bengaluru, Karnataka, India, • Having Knowledge how our Applications (CRM Products) are structured, operate and how our clients use them. • Conduct Remote sessions on Client systems to troubleshoot scenarios and ensure ideal functioning of the Product App. • Work with a 20-member group to design plan execute and present experiments. • Provide information to the concerned departments by collecting, analyzing and summarizing the service issues pertaining to the Product (Capillary In-touch). • Provide engineering support during building, deploying, configuring, supporting and upgrading software/patches for our clients. • Mapping in the Back-end (In-touch Web App) to do changes in-order to reflect in the Front-end Capillary App. • Data Analysis of Importing and Exporting the N Number of Clients data. • Analyzing the N Number of Extracted Data from Client and Capillary Back-end through Reon. • Mining data, Cleansing Data, Analyzing Data, Maintaining Databases & Data Systems • Feasibility study on clients Machine before Installing and Integrating the Binary. • Implementing Integration through API, SQL Database, XML, Printer, Log File Integrations between the Client Machine and Capillary Product. • Guide Support team technically during Installations/Integrations and Training for our clients as per the requirements. • Should be able to guide and transfer the knowledge pertaining to any enhancements or new features in our product to support at any point of time. • Assess the shortcomings of the product both front-end (In-store App) and back-end (In-touch Web App) and suggest features/enhancements. • Co-ordinate with the Key Account Managers (Internal) and client POC's when required. • Co-ordinate with Technology, Account Managers and Support Teams to define plans for standardizing, scaling and enhancing our products and the services utilized to deploy/install/release those products.

Project Tech co-ordinator at Corsair Technology, Inc., Apr 2015 - Mar 2018 · 3 yrs, Bangalore, • Ensure component quality & IQC inspection of Corsair, Transcend & ADATA Electronics Parts. • Attend Electronics Parts of Corsair, Transcend & AData line defects • Coordinate with Vendor for daily defects • Educate & Train IQC inspectors • Defect management on Corsair, Transcend & ADATA Electronics daily & monthly basis. • Provide Line problem analysis & support. • Perform Reliability testing of incoming parts. • To issue replacement in system for Corsair & Transcend, ADATA all over INDIA. • Have to provide support to maintain TAT. • Need to get daily follow up with Hubs & Branches. • Servicing of these Products and system closure. • Auditing and system Addition of Corsair, Transcend and ADATA Buffers. • Handling clients and resolving issues. • Quality control and inspection of Corsair, Transcend and ADATA Materials. • Ensuring that all QA Tests are carried out on time and in full. • Keeping quality documentation up to date. • Making sure that all QA records, data & information are available to managers. • Content writer for Corsair, Transcend and ADATA Materials. • Technical support for ADATA, Corsair and Transcend. • Responsible for conducting trainings and updating all Branches on new processes and information about new products arrivals.

Education

Bachelor’s Degree, Electrical, Electronics and Communications Engineering, Dhanalakshmi Srinivasan Engineering College

High School Diploma, Computer Science, Adharsh Vidhyalaya Higher Secondary School