Headline

Head of Performance Marketing | Google Ads · Meta · SEO | EdTech, Insurance & D2C | 14 Years Scaling Growth across US, CA & ANZ | ₹5Cr+ Monthly Spend

About

Over 14 years of experience as a performance marketer and growth expert, leading the acquisition and growth initiatives for the online coding platform across the US, CA, and ANZ markets. My enthusiasm lies in problem-solving and optimizing conversion rates. Managed 50L - 5Cr monthly spend portfolios at Byju's and been a resourceful member of the team and focusses constantly on running high ROI campaigns. Hands on experience in SEO, Google ads, Facebook ads, Taboola, Outbrain, Marketing automation, Attribute research, Taxonomy consultation, and Email Marketing.

Location

Greater Bengaluru Area

AI stack

lovable

manus

mcp

meta

openai

ChatGPT

Work experience

Performance Marketing Manager at PolicyAdvisor, Jun 2024 - Present · 2 yrs 4 mos, Managed end-to-end digital marketing operations with a six-figure monthly paid media budget across Google, Meta, and LinkedIn for a Canadian insurance technology platform. • Optimized conversion funnels and reduced customer acquisition costs through data-driven testing and analysis. • Implemented tracking and analytics infrastructure to measure campaign performance and marketing ROI. • Collaborated with product and sales teams to align marketing initiatives with business objectives.

Senior Manager - Performance Marketing (USA) at BYJU’S Learning, Sep 2022 - Jun 2024 · 1 yr 10 mos, Bengaluru, • Scaled paid media operations from ₹50L to ₹5Cr/month across Google, Meta, and LinkedIn for EdTech products in US, CA, and ANZ markets • Led end-to-end campaign strategy for Byju's FIFA World Cup 2022 global activation — one of the brand's largest paid campaigns • Drove student acquisition for Coding and Math verticals; managed cross-channel growth initiatives for the BFS segment

Senior Marketing Manager at BYJU’S Learning, Sep 2022 - Apr 2024 · 1 yr 8 mos, Led performance marketing initiatives across four English-speaking markets for global EdTech leader.

Senior Manager – Marketing at Qyuki Digital Media, Mar 2021 - Aug 2022 · 1 yr 6 mos, • Responsible for monthly revenue for all e-commerce brands • Handling Creator (content creators, influencers, and celebrities) Commerce department (e-commerce for creators and influencers) • Promoting and marketing the brands on Amazon and Flipkart • Tracking CAC and finding ways to improve the conversion rate • Identifying potential creators and creating a brand

Senior Marketing Manager at Qyuki Digital Media, Mar 2021 - Aug 2022 · 1 yr 6 mos, Owned monthly revenue responsibility for portfolio of e-commerce brands in Creator Commerce vertical.

Digital Marketing at Magic Crate, Jul 2016 - Feb 2021 · 4 yrs 8 mos, Chennai Area, India, > Manage and execute all digital campaigns with annual budget of more than Rs. 6 Crores. > Involved in Customer/Lead Acquisition, Ad Campaign Management & Optimization, Video and Mobile Advertising. > Managing performance marketing & branding campaigns through Facebook Ads, Google Ads & Native Advertising platforms like Taboola, Columbia, Outbrain. > Extensive experience in Social Media Marketing (SMM), Online Reputation Management (ORM), Search Engine Marketing (SEO) & Content Marketing Strategy

SEO Manager at Corelead Interactive, Mar 2013 - Jul 2016 · 3 yrs 5 mos, Chennai Area, India, • Responsible for SEO, Paid Campaigns, content, image processing and back office team • Consultant for bringing new business and services • Day-to-day production and ensuring on-time delivery • Handling vendors and freelancers • Client Engagement • Preparing turn-around-time (TAT) and resource management.

Ecommerce Manager at Corelead Interactive, Mar 2013 - Jul 2016 · 3 yrs 5 mos, Led SEO, Content Development, Image Processing, and Back Office teams for e-commerce operations.

Education

H.S.C, Computer Science, St Mary’s Mat Hr. Sec. School

B.Tech, Information Technology, jaya engineering college