Headline

AI-Led Marketing - SaaS GTM and Marketing @ Coram AI | Ex-HighRadius & Plum | Built $100M+ ARR Impact | IIM Raipur Alumnus

About

I'm passionate about B2B GTM & Marketing, scaling companies from 0→1, 1→10, and toward IPO. With 14+ years in Enterprise Marketing, ABM, Field Marketing, SDR Management, Sales Enablement, and Demand Generation, I build repeatable, scalable growth engines using a "fail fast, learn fast" approach. Professional Journey Summary; - GTM and Demand Generation, Coram AI - Everything GTM in a high growth ecosystem - Director – Growth, Facilio - Built 0→1→10 growth engine; scaled outbound to 45 qualified discoveries/month across US, UK, ME, AUS. Managed USD 780K performance marketing budget. - Director – Marketing, Plum - Drove 90% of net-new revenue; promoted within 8 months. - Associate Director - Marketing, HighRadius - Built 36-member enterprise demand team; delivered 350 enterprise SQLs annually; $15M yearly ARR impact. Promoted 3 times in 4 cycles. Academics; - MBA – IIM Raipur, - B.Tech (Computer Science) - Govt. Engineering College, Ujjain I enjoy connecting with people who have grit and a growth mindset — let’s talk: sarveshsinghcse@gmail.com

Location

Bengaluru

Work experience

Head of Demand Generation at Coram AI, Sep 2026 - Present · 2 mos, • Managing Webinars, SEO/AEO and Outbound. • Part of GTM leadership team of 5 members (Founder included) • Coram AI is AI-native physical security platform. We have raised USD 66 millions so far.

Demand Generation Lead at Coram AI, Jan 2026 - Aug 2026 · 8 mos, • Managing Webinars, SEO/AEO and Outbound. • Part of GTM leadership team of 5 members (Founder included) • Coram AI is AI-native physical security platform. We have raised USD 66 millions so far.

Director, Head of Growth at Facilio, Oct 2023 - Dec 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Leading growth initiatives (Outbound, ABM and performance marketing), GTM strategy, marketing ops, and sales development. • Reporting to the Cofounder & CEO, overseeing GTM strategies in the US, UK, Middle East, and Australia, segmented by verticals. • Transitioned from a 0-to-1 to a 1-to-10 journey, focusing on hiring, coaching, and scalable playbooks. Currently leading a team of 30. • Managing a USD 720,000 marketing PPC budget, generating 90+ discovery calls per month. • Building an outbound engine, from zero calls in April 2024 to 45 per month in Sep 2025, focusing on ABM and events. • Jan to Sep'2025 Demand Genration snapshot - 1109 Discoveries, 343 SALs and $4.15 millions of pipeline generated.

Director - Head of Enterprise Marketing at Plum, Apr 2023 - Sep 2023 · 6 mos, Bengaluru, Karnataka, India, • Reported to the Cofounder & CEO, leading Demand Generation and Enterprise Marketing with a team of 24. • 90% of net-new sales revenue came from Outbound Marketing, acquiring major customer logos. • Led the ideation and execution of Plum’s first experiential event, 'Humanising Workplaces,' and managed RevOps related teams for Market Research, Salesforce CRM and reporting. • 20% of focus was on business strategy, talent acquisition, sales enablement, and org development. • Highlight: Promoted from Associate Director to Director within eight months.

Associate Director - Marketing at Plum, Aug 2022 - Mar 2023 · 8 mos, Bengaluru, Karnataka, India

Associate Director, Head of Marketing at Avataar.Me, Oct 2021 - Jul 2022 · 10 mos, Bengaluru, Karnataka, India, • Reported to the Cofounder & CBO, leading marketing efforts at Avataar in a 'Zero-to-One' role, encompassing everything from marketing strategy to execution. • Handled ICP mapping, market research, LinkedIn marketing, SEO, brand, recruitment marketing, ABM, and agency partnerships. • Highlighted: From ground-up, gave a scalable start to everything under marketing.

Associate Director - Marketing at HighRadius, Jan 2021 - Oct 2021 · 10 mos, Hyderabad, Telangana, India, • Led North America demand generation with ABM, emails, LinkedIn, content, webinars, events, and experiential marketing. Managed a team of 36, reporting to the VP of Growth. • Targeted CFOs at Fortune 2000 companies, achieving 350 SQLs annually (KPI performance: 72%, 106%, 129%, 97% from 2017-2020). • Contributed to USD 15 million in net-new ARR for 2020 from demand generation efforts. • Secured 1,000+ registrations for Radiance 2020, the world’s largest Order-to-Cash & Treasury Conference at AT&T Stadium, Dallas. • Collaborated with the CEO to build the ABM team, creating a playbook that generated 80% of demand and high-impact SQLs. • Core member of the marketing leadership team, strategizing Product Marketing, Content Roadmap, Experiential Marketing, and marketing modernization at HighRadius. • Highlight: Promoted four times in five years at HighRadius, contributing to growth through 0-to-1, 1-to-10, and IPO readiness.

Senior Manager - Account Based Marketing at HighRadius, Jan 2020 - Dec 2020 · 1 yr, Hyderabad, Telangana, India

Manager- Account Based Marketing at HighRadius, Jul 2018 - Dec 2019 · 1 yr 6 mos, Greater Hyderabad Area

Education

Master of Business Administration (M.B.A.), Marketing, Indian Institute of Management Raipur

B.Tech., Computer Science & Engineering, Govt. Engineering College Ujjain