---
title: "Sarvanraja Nadar - Practice Head OTT in Bengaluru | Tal"
description: "Meet Sarvanraja Nadar, Media & Digital Transformation Leader | AI Strategy | OTT & Streaming | Intelligent Content Supply Chain | Product & Technology Transformation | Driving User Engagement, Monetization based in Bengaluru. AI stack includes deepseek and github copilot."
image: "https://tal.club/meet/sarvanraja-kalidas-nadar/share-image"
---

# Sarvanraja Nadar on Tal

## Headline

Media & Digital Transformation Leader \| AI Strategy \| OTT & Streaming \| Intelligent Content Supply Chain \| Product & Technology Transformation \| Driving User Engagement, Monetization

## About

Strategic business leader with 24\+ years of experience in OTT platforms, digital media, and Generative AI applications\. Expert in driving innovation, creating commercially successful media products, and transforming user experiences for global markets\. Adept at aligning technology foresight with business outcomes to deliver large\-scale fan engagement • Scaled a $20M OTT business line, achieving 100% revenue growth in just 4 years\. \(This combines the two related points into a single, strong statement\.\) • Led the global delivery and launch of 15\+ OTT platforms across key markets in India, Africa, Europe, and LATAM\. • Pioneered the deployment of Generative AI to enhance business insights and drive sports fan engagement\. • Introduced Server\-Side Ad Insertion \(SSAI\) to the Indian OTT market, enabling over 10 million concurrent viewers for sports streaming on SonyLIV\. \(This adds more detail and a specific metric\.\) • Mentored 400\+ OTT engineers through an innovative in\-house Skill Factory initiative, cultivating talent and expertise\. • Served as a product evangelist, presenting at major industry events including IBC, CABSAT, NAB, and Broadcast Asia\. • Spearheaded India's first overseas OTT project for Huawei in Greece\. • Developed a Home Gateway Streaming device for satellite channel streaming, expanding product offerings\. • Managed the product development of India's first media streaming service \(2001\)\. • Led 50\+ presales RFPs, securing major global wins and achieving a 40% conversion rate\.

## Location

Bengaluru

## AI stack

deepseek

github copilot

## Work experience

Practice Head OTT at Tata Elxsi, Apr 2019 \- Nov 2025 · 6 yrs 8 mos, Bangalore

Product Head at Tata Elxsi, Apr 2019 \- Nov 2025 · 6 y 7 mo, Bangalore, Visionary leader for Tata Elxsi’s flagship OTT business, driving revenue growth from $3M to $20M\+ in 4 years\.

Head of Technology SonyLiv at Sony Pictures Networks India, Mar 2017 \- Mar 2019 · 2 y, Mumbai Metropolitan Region

Head of Technology Sony LIV at Sony Pictures Network India, Mar 2017 \- Mar 2019 · 2 yrs 1 mo, Oversaw all technology aspects for Sony Pictures Network India OTT Platform\.

Engagment Manager \- TV & Media at Ericsson, Aug 2014 \- Feb 2017 · 2 yrs 7 mos, Greater Bengaluru Area, Identify market opportunities, build business cases, determine how to position the product and tell its story, drive demand for Ericsson TV products and solutions across diverse market segments

Product Line Manager at NAGRA, Aug 2013 \- Aug 2014 · 1 yr 1 mo, Bangalore, Develop and promote customer\-centric E2E solutions in the TV and Media practice area \(TV Messaging, Audience Measurement, App Ecosystem, Registration\) Drive Add on sales and business opportunities during the entire process in order to contribute to increased sales volumes Build Business model, Revenue analysis and Market Projections for TV Media product

## Education

MSc; BSc, Electronics; Electronics, 1996

Master of Science \(M\.Sc\.\), Electrical, Electronics and Communications Engineering, South Gujarat University

[View the original profile](https://tal.club/meet/sarvanraja-kalidas-nadar)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/sarvanraja-kalidas-nadar#person",
      "name": "Sarvanraja Nadar",
      "url": "https://tal.club/meet/sarvanraja-kalidas-nadar",
      "image": "https://tal.club/meet/sarvanraja-kalidas-nadar/profile-photo.jpg",
      "description": "Meet Sarvanraja Nadar, Media & Digital Transformation Leader | AI Strategy | OTT & Streaming | Intelligent Content Supply Chain | Product & Technology Transformation | Driving User Engagement, Monetization based in Bengaluru. AI stack includes deepseek and github copilot.",
      "jobTitle": "Practice Head OTT",
      "worksFor": {
        "@type": "Organization",
        "name": "Tata Elxsi"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Practice Head OTT"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "1996"
        },
        {
          "@type": "EducationalOrganization",
          "name": "South Gujarat University"
        }
      ],
      "knowsAbout": [
        "deepseek",
        "github copilot"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/sarvanraja-kalidas-nadar#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/sarvanraja-kalidas-nadar#webpage",
      "url": "https://tal.club/meet/sarvanraja-kalidas-nadar",
      "name": "Sarvanraja Nadar on Tal",
      "description": "Meet Sarvanraja Nadar, Media & Digital Transformation Leader | AI Strategy | OTT & Streaming | Intelligent Content Supply Chain | Product & Technology Transformation | Driving User Engagement, Monetization based in Bengaluru. AI stack includes deepseek and github copilot.",
      "dateModified": "2026-09-30T02:49:35.406Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/sarvanraja-kalidas-nadar#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/sarvanraja-kalidas-nadar/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/sarvanraja-kalidas-nadar/profile-photo.jpg",
        "caption": "Sarvanraja Nadar profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```