Headline

IIM Sirmaur Alumnus | Stores Director at Lenskart | Retail Industry Professional & Marketing Enthusiast | Retail Operations • Business Growth • Retail Marketing • Brand Management • Customer Experience | Ex-TOI

About

I am a retail and marketing professional, a business growth enthusiast, and someone deeply fascinated by how brands influence consumer choices and experiences. From building creative communities during my undergraduate journey at Banaras Hindu University to taking on leadership roles at IIM Sirmaur and joining Lenskart as a Store Director, my journey reflects a blend of creativity, analytical thinking, leadership, and a strong passion for consumer behavior, retail operations, and strategic business growth. Currently working as a Store Director at Lenskart, I manage end-to-end retail operations, customer experience, business performance, team leadership, and revenue growth in a fast-paced retail environment. My role involves driving sales performance, improving operational efficiency, managing high-performing teams, enhancing customer satisfaction, and achieving key business KPIs including productivity, conversion, profitability, and NPS. This experience has strengthened my expertise in Retail Operations, Sales Leadership, Customer Relationship Management, Team Management, Business Development, and Retail Marketing. During my internship at The Times of India, I worked on hyperlocal marketing campaigns, sales operations, and brand development initiatives, learning how India’s leading media house drives visibility and engagement across diverse markets. My experience at Amika Softwares strengthened my product and growth mindset as I handled B2B outreach to 600+ architecture and interior firms, delivered product demos, generated qualified leads, and supported product positioning through competitive research and market analysis. In parallel, my leadership roles as Senior Coordinator in the CSR Cell, Senior Coordinator of Atithya (Tourism & Hospitality Club), Student Representative at ICC in Indian Institute of Management Sirmaur and Founder of EchoView Society in Banaras Hindu University, shaped my ability to manage teams, coordinate events, build communities, lead with empathy, and work effectively in collaborative environments. I am passionate about opportunities in Marketing Management, Retail Leadership, Brand Strategy, Business Development, Sales Strategy, Digital Marketing, and Growth across FMCG, Consumer Goods, Media & Advertising, Retail, Consulting, and Hospitality industries. I aim to contribute to organizations that value innovation, customer-centricity, strategic execution, operational excellence, and meaningful consumer experiences.

Location

Varanasi

AI stack

claude

meta

Work experience

Store Director at Lenskart.com, Mar 2026 - Present · 9 mos, Bengaluru, Managing end-to-end retail operations and business performance as a Store Director at Lenskart, with responsibility for revenue growth, operational excellence, customer experience, and team leadership in a high-paced retail environment. Leading cross-functional store teams including Store Managers and Assistant Store Managers to achieve key business KPIs such as sales growth, conversion, productivity, NPS, and customer retention. Driving business expansion through strategic sales execution, retail marketing initiatives, inventory optimization, and data-driven decision-making while ensuring seamless operational efficiency and profitability. Leveraging MBA-driven strategic thinking, consumer behaviour insights, and leadership capabilities to strengthen business performance, enhance brand experience, and improve customer engagement. Skilled in people management, stakeholder coordination, retail analytics, sales strategy, business development, and process optimization. Focused on building high-performing teams, implementing customer-centric approaches, and delivering sustainable business growth through effective execution, operational leadership, and continuous performance improvement in the retail and marketing industry.

Founder at EchoView Society, Sep 2022 - Present · 4 yrs 3 mos, Varanasi, Uttar Pradesh, India, Founded a creative storytelling and photography community for students. Organized events, creative workshops, and built an engaged student network.

Student Representative at Internal Complaint Committee (ICC), Jun 2025 - Mar 2026 · 10 mos, Sirmaur, Represent the batch on ICC to support safe, respectful and compliant campus culture. Assisted in communication, documentation, and grievance facilitation.

Senior Coordinator at Atithya - The Tourism & Hospitality Club, Nov 2024 - Mar 2026 · 1 yr 5 mos, Sirmaur, Organized high-impact guest lectures and speaker sessions featuring professionals from the hospitality, tourism, and service industry, enhancing student exposure to real-world insights. Collaborated with faculty, external stakeholders, and student committees to deliver events with high hospitality standards and professional execution.

Senior Coordinator at Sankalp-CSR Cell of IIM Sirmaur, Sep 2024 - Mar 2026 · 1 yr 7 mos, Sirmaur, Led sustainability and community development initiatives impacting students and local communities. Managed partnerships, events, and multi-team coordination to ensure smooth execution.

Education

Indian Institute of Management Sirmaur

Bachelor of Vocational in Computer application, Mathematics and Computer Science, Banaras Hindu University