Headline

Building Orange Health l TEDx Speaker | Prev - Licious, Bounce, Swiggy l Mentor at adplist.org, UX Coffee Hours & Designed.org

About

As a TEDx speaker and accomplished Product design leader, I combine my passion for storytelling and design to challenge perspectives and create impactful solutions. My TEDx talk, Beyond Binary Thinking, highlights the importance of questioning assumptions to unlock innovative possibilities—a mindset that defines my approach to design. Over the past decade, I’ve led design initiatives for brands like Bounce, Licious, Third Wave Coffee, Swiggy and Housing, focusing on crafting seamless, user-centric experiences that resonate with millions. My work spans industries, from e-commerce to real estate, proving that great design can drive growth and inspire loyalty in any context. Outside of work, I’m devoted to mentoring aspiring designers on platforms like ADPList and Designed.org and curating FYI, a global inspiration hub for creatives. My goal is to spark new ideas, both through design and dialogue, and to leave a lasting impact on the creative community. Let’s connect and start a conversation about design, creativity, and the stories that shape our world!

Location

Bengaluru

AI stack

claude code

Work experience

Lead Product Designer at Orange Health Labs, May 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India

Professional development at Career Break, May 2024 - Apr 2025 · 1 yr

Lead Product Designer at Third Wave Coffee, Jan 2023 - Apr 2024 · 1 yr 4 mos, Bengaluru, Karnataka, India, • Led the Design team at Third Wave Coffee, focusing on enhancing the app's ordering experience for customers. • Developed and implemented a successful rewards program to boost customer loyalty and engagement. • Responsible for improving product and category visibility, resulting in increased orders. • Introduced the Dine-in feature, leading to improved product sales and increased revenue.

Principal Product Designer at Licious - Born to meat, Feb 2021 - Jan 2023 · 2 yrs, Bangalore Urban, Karnataka, India, • Led design team for all customer experience and EBO projects at Licious, fostering user advocacy and growth. • Provided resources and support to team members to achieve their next level OKRs. • Spearheaded the creation of innovative design solutions to enhance customer engagement and brand loyalty.

Lead Product Designer at Bounce, Apr 2019 - Jan 2021 · 1 yr 10 mos, Greater Bengaluru Area, • Led design strategy, collaborating with leadership to understand customer needs and business objectives. • Architected redesign of New Bounce experience, focusing on scalability. • Shipped CC team experience for easy customer profile validation.

Education

Strategic Leadership, Indian School of Business

Indira Gandhi National Open University