Founding AI Engineer @ Anoki Inc













Master of Technology - MTech, Quality, Reliability and Operations Research
Indian Statistical Institute, Kolkata

Short Term Research Visit
Osaka Prefecture University - 大阪府立大学
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Founding AI Engineer at Anoki Inc, Jun 2023 - Present · 3 yrs 4 mos
Lead Data Scientist at LG Ad Solutions, Mar 2022 - Jun 2023 · 1 yr 4 mos, - Worked as an intern from Jan, 2019 to June, 2019. Joined full time post that as a Data Scientist (first Data Science hire for the Bangalore office) - Promoted to Lead Data Scientist from Mar, 2022 - Lead campus hiring for DS (2020 - 2021) - Helped and mentored for ramp up of new campus joinees during covid period - Helped the team to set best DS practises and processes - Lead and mentored multiple projects Projects: - Automatic addition of ad cue points for contents - Scale up of Automatic Content Recognition tech - Natural Language Understanding for TV voice commands - Real time detection of Trending Shows - Political Leaning Analysis of TV Shows / TV Networks - Ad / TV show detection using Closed Captions / STT - National TV Ad Spend prediction
Data Scientist at LG Ad Solutions, Jul 2019 - Mar 2022 · 2 yrs 9 mos
Data Scientist (Intern) at LG Ad Solutions, Jan 2019 - Jun 2019 · 6 mos
Data Scientist at PwC India, May 2018 - Jul 2018 · 3 mos, Domain specific text classification system: - Implemented Transfer Learning in NLP scenario to classify paragraphs within documents of a particular domain (model based on ULMFit, 2018) - Proposed and implemented architecture to handle severe class imbalance - Involved in data collection for training and predictions
Decision Scientist at Mu Sigma Inc., Aug 2015 - Jul 2017 · 2 yrs, Marketing Mix Analysis: (Jun, 2017 - Jul, 2017) - Worked with a pharmaceutical client performing Marketing Mix analysis on a drug for a particular region in Europe - Wrote reusable modules of code in R to perform Marketing Mix analysis which included model building (Mixed Effects Model), contribution computation, response curve plotting, optimization MuMix: (Apr, 2016 - Jun, 2017) - MuMix is a tool aimed at helping a spectrum of users (i.e. from marketers to analysts) to make effective Marketing Mix decisions via features like historical analysis, simulation, optimization, monitoring, etc. - Worked on the R statistical engine used by the tool - Made changes across application to incorporate data table package to improve performance and reduce computational time - Implemented a customizable log feature and multi core processing in the optimization module - Designed and implemented generic logic to take care of ad stock, lag, etc., across application - Involved in research for solving the Multi Touch Attribution (bottom up approach) problem of Marketing - Received a performance based spot award for “Dedication, hard work and proactive customization of the tool using R” Developing web portal for an NGO: (Oct, 2015 - Mar, 2016) - The web portal was focused at making e-governance transparent by visualizing data from various public works - Designed and implemented the user login, session management system and some of the dashboard screens which visualized data based on metric specified by the client - Responsible for application deployment on staging and production environment (i.e. LAMP and WAMP stacks respectively) - Received a performance based spot award for “Excellent problem solving skills and taking lead in learning new technologies”
Master of Technology - MTech, Quality, Reliability and Operations Research, Indian Statistical Institute, Kolkata
Short Term Research Visit, Osaka Prefecture University - 大阪府立大学