Headline

Heading Performance Marketing @ Propsoch

About

I've managed over ₹3 Crore in monthly ad spend and I measure success in one thing: cost-effective leads that actually convert. In the past year, I've consistently delivered a 2% reduction in CPL while scaling lead volume and maintained 3–4% incremental lead-to-purchase conversion rates on high-ticket courses. What I actually do (beyond the job title): → Build end-to-end paid media systems from creative briefs to conversion tracking. → Automate campaign workflows using tools like Pabbly, Zapier, and GA4. → Run A/B tests on landing pages that have delivered 30%+ conversion uplifts. → Translate data into strategy I use Tableau and Clarity to spot what's wasting budget before it wastes more. I'm currently completing a Postgraduate Program in Leading with AI: Strategy to Business Impact (edX) because I believe the next generation of growth marketers will win with AI-powered systems, not just manual optimizations. I'm open to Performance Marketing Manager / Growth Marketer roles across B2C, EdTech, Fintech or high-growth startups (India or remote). If your business runs paid media and wants to grow smarter let's talk. Message me or connect, and I'll respond.

Location

Bengaluru

AI stack

claude

gemini

meta

ChatGPT

Zapier

Work experience

Marketing & Growth at Propsoch, Jul 2026 - Present · 3 mos, Bengaluru, Karnataka, India

Performance Marketer at upGrad, Mar 2025 - Jul 2026 · 1 yr 5 mos, Bangalore Urban, Karnataka, India, Managed ₹3 Cr+ in monthly paid media budgets across Google, Meta, LinkedIn, and YouTube — achieving a consistent 2% MoM reduction in CPL while scaling B2C lead volume quarter-over-quarter. Built a multi-channel lead generation engine for high-ticket EdTech courses, driving 3–4% incremental lead-to-purchase conversion rates through funnel-aligned creative strategy and real-time campaign pivots. Aligned paid media messaging with sales team insights and creative briefs, reducing lead-to-qualification drop-off and improving downstream conversion quality across upGrad's B2C programmes.

Digital Marketer & Brand Strategist at WODO, Jun 2024 - Feb 2025 · 9 mos, Bengaluru, Karnataka, India, Generated ₹8 Crores in real estate revenue through targeted PPC campaigns on Meta and Google Ads — delivering 650+ high-quality leads for a premium residential client within 11 months. Launched an innovative WhatsApp inquiry campaign for a high-ticket UAE electronics brand — generating 1,085 conversations and driving a 40% uplift in store footfall within the campaign period. Conducted landing page A/B testing that achieved a 30% uplift in conversion rates; also grew organic conversion rate to 3% within 2 months through UX and copy optimization. Automated the full lead capture pipeline using Pabbly — syncing Meta and Google leads directly into CRM, eliminating manual data entry and reducing lead response time significantly. Built brand fundamentals for a newly launched business from scratch — crafting the vision, mission, and core value statements, and developing a comprehensive brand strategy, consumer personas, competitive positioning, and product brief to guide all marketing and communication efforts. Conducted an end-to-end competitive landscape analysis across target categories — identifying whitespace opportunities, defining the brand mood, and establishing strategic positioning to differentiate the brand from incumbents.

Digital Marketing Specialist at The Voice Bank, Aug 2023 - May 2024 · 10 mos, Mumbai, Cut Customer Acquisition Cost by 50% by reallocating Facebook & Instagram ad budgets toward high-performing campaigns - improving efficiency without reducing lead volume. Executed Google Video Ads campaigns achieving 500K+ impressions at a CPV of ₹0.34 - delivering strong top-of-funnel reach at minimal cost. Managed paid social campaigns across Facebook, Instagram, and Twitter, achieving 4x engagement growth through audience segmentation and creative rotation.

Digital Marketing Executive at Talent Recruit Software Pvt. Ltd., Jun 2022 - May 2023 · 1 yr, Bangalore Urban, Karnataka, India, Managed Google Ads PPC budgets exceeding ₹2L/month for B2B SaaS lead generation — delivering consistent HQL (High Quality Leads) through search, Performance Max, and LinkedIn campaigns. Boosted brand visibility by 40% through optimization of Performance Max campaigns — improving impression share and keyword coverage across target verticals. Ran multi-platform lead acquisition using Apollo.io, Software Suggest, ZoomInfo, and LinkedIn — contributing to a 30% increase in qualified leads pipeline quarter-over-quarter.

Pre Sales Executive at Talent Recruit Software Pvt. Ltd., Nov 2021 - May 2022 · 7 mos, Bengaluru, Karnataka, India

Education

Postgraduate Program, Leading with AI: Strategy to Business Impact in collaboration with IBM & Edx, Indian Institute of Management Bangalore

Performance Marketing, Marketing, Jain (Deemed-to-be University)

Public links

linkedin.com: https://linkedin.com/in/sarnab-das/