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Sarmista Padhi

Sr. Digital Marketing Executive

Bengaluru

11+ years of work experience

Netafim Irrigation India Pvt Ltd.
Sep 20223 yrs 9 mosPresent

Bengaluru, Karnataka, India

As a Senior Digital Marketing Executive at Netafim India, I lead digital and conventional marketing efforts to enhance brand visibility, drive farmer engagement, and support product growth across India's agri-tech landscape. 🔹 Key Responsibilities & Achievements: Spearheaded complete website content operations — uploading blogs, images, videos, and creating new product/event pages to keep the digital presence current and impactful. Launched and optimized high-performance digital campaigns via Google Ads, Meta Ads, and YouTube, contributing to strong ROI and improved product outreach. Coordinated on-page and off-page SEO implementation with internal teams and vendors, resulting in improved search rankings and website traffic. Collaborated with agencies to produce farmer-centric, multilingual content including blogs, reels, infographics, and video case studies. Managed and grew Netafim India’s presence across Facebook, Instagram, LinkedIn, and YouTube with engaging, regionalized content. Led successful influencer collaborations and field-based campaign shoots, expanding rural reach through agri-KOLs and farmer advocates. Regularly analyzed campaign metrics using Google Analytics, SEMrush, and Meta Ads Manager to refine strategies and enhance engagement. Supported regional marketing execution and coordinated on-ground product promotions and field events in partnership with sales teams. 🧩 Conventional Marketing Highlights: Executed state-specific promotions, branding activities, and event planning in alignment with seasonal crop cycles and market behavior. Developed localized collaterals including brochures, banners, and demo materials tailored for farmers and dealer networks. Gathered valuable field insights, testimonials, and competitor data to inform future campaigns and product messaging strategies.
Fusion Informatics Limited
Mar 20226 mosAug 2022

Bengaluru, Karnataka, India

As a Digital Marketing Executive, I was responsible for executing data-driven SEO and content strategies to enhance brand visibility and lead generation for B2B tech solutions. I successfully implemented on-page and off-page SEO practices, optimized website performance, and created keyword-rich content in collaboration with cross-functional teams. I also led social media planning, managed paid campaigns (Google Ads & Facebook), created marketing videos using the InVideo platform, and conducted performance audits to refine ongoing strategies. My work significantly contributed to improved keyword rankings, higher website traffic, and better engagement from target industries.
eSSL Security
Apr 20211 yrMar 2022

Bangalore Urban, Karnataka, India

• Executed integrated digital marketing strategies for SEO, SEM, and social media to enhance brand presence. • Launched and monitored paid campaigns through Google Ads and Facebook Ads to generate qualified traffic. • Collaborated with designers and developers to enhance the website's content and user experience. • Tracked and analyzed digital campaign performance using Google Analytics and WebTrends.
Bandhan Bank
Jun 20174 yrs 8 mosJan 2022

Bangalore

Key role in driving strategic and tactical initiatives that contributes to new customers, generation & business improvement. Marketing of the banking products through various digital marketing strategies. Managing key role in customer relation & retention MIS management & operation coordination for South cluster under Cluster Head. Handling the role of assistant manager for corporates sales under salary team.
MARUTI LIFESTYLES PRIVATE LIMITED (Club Paraiso)
May 20132 yrsApr 2015

Raipur Area, India

Marketing, internal sales, customer relations

Sarmista’s AI Stack

n8n
n8n
notion
notion
openai
openai
perplexity
perplexity

Education

Utkal University

Master of Business Administration - MBA, Agricultural Business and Management

Utkal University

20152 yrs2017
nagpur university

Bachelor degree in Science, Microbiology

nagpur university

20103 yrs2013

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Headline

Sr. Digital Marketing Executive

About

1. Experienced a stratergy development for social media Projects with Involving in concept development and realization of designs. Also managing Content & design development for products & services by using tools like Canva & Photoshop. Search Engine Optimization for YouTube and website also adding blogs and implementing on-page SEO. Managing google ads dashboard (search, display, video) Google analytics monthly traffic reports and keyword ranking report. Handeling Social media pages Facebook, Instagram, Twitter, LinkedIn, Tumblr, Pinterest, Reddit, Quora. Handling Mails and CRM portal. Broadcasting emailers through email marketing. Operations & MIS Management. 2. Experienced in Marketing of the banking products through various digital marketing strategies. Assistant Relationship Manager with a demonstrated history of working in the banking industry. Skilled in Customer Relationship Management (CRM), Customer Retention, Quality Assurance, Business Development, and Vendor Management. Strong support professional with a Master of Business Administration - MBA focused in Agricultural Business and Management from Utkal University.

Location

Bengaluru

AI stack

n8n

notion

openai

perplexity

Work experience

Sr. Digital Marketing Executive at Netafim Irrigation India Pvt Ltd., Sep 2022 - Present · 3 yrs 9 mos, Bengaluru, Karnataka, India, As a Senior Digital Marketing Executive at Netafim India, I lead digital and conventional marketing efforts to enhance brand visibility, drive farmer engagement, and support product growth across India's agri-tech landscape. 🔹 Key Responsibilities & Achievements: Spearheaded complete website content operations — uploading blogs, images, videos, and creating new product/event pages to keep the digital presence current and impactful. Launched and optimized high-performance digital campaigns via Google Ads, Meta Ads, and YouTube, contributing to strong ROI and improved product outreach. Coordinated on-page and off-page SEO implementation with internal teams and vendors, resulting in improved search rankings and website traffic. Collaborated with agencies to produce farmer-centric, multilingual content including blogs, reels, infographics, and video case studies. Managed and grew Netafim India’s presence across Facebook, Instagram, LinkedIn, and YouTube with engaging, regionalized content. Led successful influencer collaborations and field-based campaign shoots, expanding rural reach through agri-KOLs and farmer advocates. Regularly analyzed campaign metrics using Google Analytics, SEMrush, and Meta Ads Manager to refine strategies and enhance engagement. Supported regional marketing execution and coordinated on-ground product promotions and field events in partnership with sales teams. 🧩 Conventional Marketing Highlights: Executed state-specific promotions, branding activities, and event planning in alignment with seasonal crop cycles and market behavior. Developed localized collaterals including brochures, banners, and demo materials tailored for farmers and dealer networks. Gathered valuable field insights, testimonials, and competitor data to inform future campaigns and product messaging strategies.

Digital Marketing Executive at Fusion Informatics Limited, Mar 2022 - Aug 2022 · 6 mos, Bengaluru, Karnataka, India, As a Digital Marketing Executive, I was responsible for executing data-driven SEO and content strategies to enhance brand visibility and lead generation for B2B tech solutions. I successfully implemented on-page and off-page SEO practices, optimized website performance, and created keyword-rich content in collaboration with cross-functional teams. I also led social media planning, managed paid campaigns (Google Ads & Facebook), created marketing videos using the InVideo platform, and conducted performance audits to refine ongoing strategies. My work significantly contributed to improved keyword rankings, higher website traffic, and better engagement from target industries.

Digital Marketing Executive at eSSL Security, Apr 2021 - Mar 2022 · 1 yr, Bangalore Urban, Karnataka, India, • Executed integrated digital marketing strategies for SEO, SEM, and social media to enhance brand presence. • Launched and monitored paid campaigns through Google Ads and Facebook Ads to generate qualified traffic. • Collaborated with designers and developers to enhance the website's content and user experience. • Tracked and analyzed digital campaign performance using Google Analytics and WebTrends.

Assistant Manager, Customer Relationship Officer at Bandhan Bank, Jun 2017 - Jan 2022 · 4 yrs 8 mos, Bangalore, Key role in driving strategic and tactical initiatives that contributes to new customers, generation & business improvement. Marketing of the banking products through various digital marketing strategies. Managing key role in customer relation & retention MIS management & operation coordination for South cluster under Cluster Head. Handling the role of assistant manager for corporates sales under salary team.

Sales and Marketing and Guest relation Executive at MARUTI LIFESTYLES PRIVATE LIMITED (Club Paraiso), May 2013 - Apr 2015 · 2 yrs, Raipur Area, India, Marketing, internal sales, customer relations

Education

Master of Business Administration - MBA, Agricultural Business and Management, Utkal University

Bachelor degree in Science, Microbiology, nagpur university